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Marc Jacobs Beauty

Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner

  • Eyeliner
  • pencil
  • 0.04 oz/1.2 g
4.0 (323 reviews)
$26.00 $21.67/g · $650.00/oz

Color: 100 Salty

21 shades

Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner

4.0/5

From the brand A high-impact, long-lasting waterproof gel eyeliner with intense pigment for precise winged and cat-eye looks and 24HR smudge-proof wear.

Type eyeliner Formula pencil Size 0.04 oz/1.2 g

Reviewers most often mention some report long-lasting wear, easy to blend, and a natural-looking finish. Reviewers flag some found the wear short-lived and transfer.

Reviewers love

  • some report long-lasting wear
  • easy to blend
  • a natural-looking finish

Reviewers flag

  • some found the wear short-lived
  • transfer
About the product

What it is

A high-impact, long-lasting waterproof gel eyeliner with intense pigment for precise winged and cat-eye looks and 24HR smudge-proof wear.

Highlighted ingredients

- Long-Lasting Pigments: One-stroke pigments deliver rich, vibrant definition that lasts.

What else you need to know

Drawn This Way gel pencil eyeliner features a creamy, highly pigmented, blendable formula with one-stroke color payoff and smudge time before setting. Long-wearing, waterproof, and fade-resistant, it glides on smoothly for precise, tug-free application - perfect for the waterline, smoky eyes, or bold graphic looks. This sharpenable eyeliner is available in 21 different shades across matte, metallic, glitter, and duochrome finishes and is encased in a color-matched barrel with a statement star charm on the cap.

Clinical results

In a consumer test with 140 participants (ages 18-65) with daily product use:-

  • 99% say the product doesn't tug during application-
  • 98% say the product provides intense color in one stroke-
  • 95% say the product is smudge-proof -
  • 94% say the product provides a long-lasting effect- Fade resistantIn an instrumental test with 32 participants:- 24-hour wear- Waterproof- Ophthalmologist Tested- Suitable for contact lens wearers and sensitive eyes

How to Apply

  1. Suggested Usage: -For a clean eyeliner makeup look, apply the pencil along the upper lash line from the inner to outer corner, pulling the product out slightly to create a sharp wing.
  2. -For a sultry, smoky effect, smudge the gel eyeliner immediately after application and then apply a little of the product to the waterline.
  3. -Finish your look with the Marc Jacobs Born Star Eyeshadow and Flashes Mascara (each sold separately).

Ingredient Analysis

13 ingredients listed

#1 Dimethicone
#2 Trimethylsiloxysilicate
#3 Hydrogenated Polyisobutene
#4 Polyethylene
#5 ACRYLATES/STEARYL ACRYLATE/DIMETHICONE METHACRYLATE COPOLYMER
#6 Ozokerite
#7 Synthetic Fluorphlogopite
#8 Disteardimonium Hectorite
#9 Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
#10 Propylene Carbonate
#11 Iron Oxides (Ci 77491, Ci 77492, Ci 77499)
#12 Black 2 (CI 77266 Nano)
#13 Ferric Ammonium Ferrocyanide

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

54 written review excerpts from Sephora

NinaNY Verified Jul 18, 2026

Can we have the old formula back please?

I waited for this release. I would monitor Reddit threads to track When they would re release this and bought it as soon as it hit Sephora. Everything was a disappointment and I’m so sad about this. Lipsticks - dry. The eyeliner left my eye teary and itchy. So so disappointed.

CarolineVIBR Verified Aug 30, 2026

Smudges and very difficult to sharpen.

I have watery, oily, allergy ridden eyes. The Mark Jacobs Highliner Gel Eyeliner was the only eyeliner I have ever used that didn't smudge and wind up all underneath my eyes, even when I used it on my lash line. So when I saw that he was back, I have never hit submit so quickly on an order! Sadly though, this new formula is quite the disappointment. It's far too soft to allow for any sort of control and not only does it end up all underneath my eyes, it's incredibly difficult to sharpen. The...

angelina6354536 Verified Sep 12, 2026

disappointing

I was really excited when I bought these eyeliners because I expected them to be high-quality, especially since they’re from Marc Jacobs, but unfortunately they were nowhere near what I expected. I bought two shades, burgundy and brown, and honestly I regret buying both. The formula wasn’t smooth, the color didn’t blend well, and I was especially disappointed with the burgundy shade because it didn’t really look burgundy on me. On top of that, both eyeliners only lasted me about a month...

tara1974 Verified Sep 07, 2026

Don’t bother

At first I was so excited because the old Marc Jacobs eyeliner was my absolute favorite! I have been trying to find a dupe since it was discontinued and when I saw this in the store I was over the moon! While the liner itself is ok, it does transfer but only when it’s immediately been put on, otherwise it’s fine all day. BUT, when I had to sharpen it for the 1st time, well let’s just say it’s absolute garbage. It just doesn’t sharpen at all. So it’s a return and my search for a dupe to the...

HannahRie Sep 06, 2026

Very disappointed. Bought two of these because I was so excited it was back. This is not the same formula as it was before. This runs and gathers in the corners. The old formula outlasted my 12 hour shifts and did not run.

BronwynAH Verified Aug 16, 2026

Pretty colour but disappointing performance

It was a gorgeous lilac colour. However, the tip literally broke off the first time I applied it.

addict2sephora Verified Aug 14, 2026

Product contains Carmine

This product does not list carmine as an ingredient online despite it being on the box. I had to return it. This is a safety issue for those of us with allergies!!!!

dlobb Verified Jul 26, 2026

Love the liner hate the plastic sharpening

As good as the original. Doesn’t smudge and lasts all day EXCEPT it is brutal to sharpen, making it have sharp edges.

greatgatsby Verified Aug 26, 2026

Great liner, difficult to sharpen

Great pencil, smooth, blendable or can look sharp, as desired. Unfortunately the instructions should be more clear about sharpening it, preferably providing a sharpener as it is hard plastic. Used my trusty UD Grindhouse and even that butchered the pencil!

trockrn Verified Sep 20, 2026

Same great product as before BUT sharpener now needed and impossible. Would not have bought again if I’d known this

ifsogirl88 Verified Oct 13, 2026

The formula works well for me and I love the pigmentation but I legitimately cannot sharpen this thing. I was only able to use until the first sharpening and now it’s basically broken. I have tried three different types of sharpeners along with using a retractable knife to try and do it manually and nooooope.

RoxC392 Verified Oct 13, 2026

Nothing like the original pencil.

I loved the original Marc Jacobs eyeliners, but this one I would not buy again or recommend. They do last, but horrible to sharpen. It waste the eyeliner, plus leaves pencil spikes that don't get removed when sharpened. Overall, too pricey for it to be wasted. How sad.

ElizaMeemz Oct 11, 2026

Needs to sharpen better!

Great color and application…but sharpening is AWFUL!!! Hopefully this issue can be resolved, because the eyeliner itself is excellent! Would recommend but note that sharpening is an issue. I loved the old style better.

bohgues Verified Oct 09, 2026

This does not sharpen well

For being as expensive as it is, it does not sharpen well. Wouldnt recommend or buy again

pkmcginni Verified Oct 08, 2026

Very difficult to Sharpen

Gorgeous color and very pigmented but my goodness it’s virtually impossible to sharpen and hazardous to your eye health becomes bits of the pencil flake off in your eyes and if not sharpened well enough the edges are jagged and practically cut your eyelids or inner eyes. The Sephora sharpener does not work for these but the Urban Decay sharpener does a better job - still not the best Marc Jacobs needs to go back to the drawing board for this product or do some product development and come...

vere14 Verified Oct 06, 2026

Okay.

I tried Delulu in store and it was noticeable. I got home and tried it and it was hardly noticeable on my eye. It also seems to struggle over foundation or concealer.

kimi12bombon Verified Oct 06, 2026

Disappointed

I was so excited, and wanted to love it, but it was a huge disappointment. for reference i bought FACTS. Color doesn't last, its hard, to sharpen, and as you apply it it gets crooked almost melts off.

NoNoNo3X Verified Oct 05, 2026

Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner 280 HMU 0.04 oz/1.2 g Marc Jacobs Beauty Drawn This Way Long-Wear Waterproof Sharpenable Gel Eyeliner SIZE 0.04 oz/1.2 g•ITEM 2994739 Color: 280 HMU View similar products $26.00 1 $26.00 This product can not be sharpened. I have tried many, many cosmetic sharpeners to no avail. If I had continued, I probably would have a stub left. I am wanting to return this item.

luxjunkee Verified Oct 04, 2026

What's up with this pencil not properly sharpening? I've gone through 3 different sharpeners including the recommended sephora sharpener leaving an uneven and jagged edge on the pencil.This pencil is very unsafe for your eyes and sadly the colors were spot on for me .Needs to be redesigned .

bejewelledmum Oct 03, 2026

Change the packaging!

Love the color, very creamy, and stayed on. However, the material used for the pencil is so hard to sharpen! I tried several brands of sharpeners, including the Sephora one someone mentioned, and none sharpened this eyeliner smoothly. I ended up wasting a portion of the eyeliner just to get a decent point on it. Won’t be repurchasing.

Honestsm Verified Oct 01, 2026

Love it but needs improvement

I’ve been waiting for the Marc Jacobs eyeliner to come back because it was the only eyeliner that didn’t smudge, so I wouldn’t end up looking like a panda by the end of the day. 😂 The new one performs pretty much the same as the old one, but as others have mentioned, the pencil breaks easily and gets eaten up by the sharpener. It was fine at first, but about halfway through, the tip started breaking when I sharpened it and became difficult to keep sharp. I really hope they can improve this...

Nfranck Verified Sep 25, 2026

Nice texture and pigmentation

Very pigmented, nice texture, great durability, but the burgundy doesn’t pop. Looks like a brown eyeliner.

LizzyBT Verified Sep 23, 2026

Will win all the 2026 awards, but buy a sharpener

This is honestly the best liner I've ever used. Pigmented, long lasting, and smudge proof. It is a challenge to get off, and do yourself a favor and get the Sephora sharpener with it. This will laugh at your other sharpeners. Love these!!

Izzythelegend Verified Sep 22, 2026

Bleeds nonstop

don’t waste your money on this product. It is terrible. I’ve given it four chances and each time it bleeds and goes all over my under eyes after 10 minutes. There’s no reason it should be this expensive and performing this poorly.

KaterHFX852 Verified Sep 22, 2026

Love it!

Finally an eyeliner that doesn't smudge and is easy to wipe at the end of the day!! 10/10

NoNoNo3X Verified Sep 20, 2026

All around disappointed!

Too expensive for an eyeliner that gets eaten up by a sharpener. Also, I bought the Black gel eyeliner with flex of gold. Haven't seen any flex of anything. Disappointed Marc Jacobs! Compensate for the total uselessness, please!

dorapanda Verified Sep 18, 2026

No Cap

The emerald shade No Cap is great! The pencil is smooth and creamy. The color is bright and lasts all day

xteenab Verified Sep 18, 2026

New favorite liner!

I was a huge fan of the Marc Jacobs liners from long ago, so I was excited to give this a try. Great pigmentation and excellent staying power! My eyes tend to water slightly and this eyeliner doesn’t run at ALL! My new favorite- definitely will be buying more shades!

orndulum Verified Sep 15, 2026

Never again

Worst pencil ever!! Nice colour but….falls apart when sharpening, too soft, awful

splt Verified Sep 14, 2026

Gorgeous colors, mediocre formula

The colors of these eyeliners are truly phenomenal, especially shade delulu. However, I find the formula quite mediocre. They’re not the creamiest and sometimes I find myself having to tug a bit to get the color payoff I want, and the lasting power isn’t the best. I find these do fade and can flake off throughout the day, and there’s so many better alternatives for a lot less money as well. Unfortunately, despite how excited I was for these, I wouldn’t repurchase them as they don’t seem all...

peacelovelex Verified Sep 10, 2026

Marc Jacob’s is a god.

I’m in awe. I was full suckered in store by the packaging, mesmerized by the pigment on my hand - used it the day of and im gonna need every single one. MARC YOU DID THAT!!!!!!

madelynmduffy Verified Sep 10, 2026

Love!

This goes on so smoothly and does NOT budge! Loved this

CW217 Verified Aug 31, 2026

A great eyeliner that lasts all day

This eyeliner doesn't smudge or smear and lasts all day. A new favorite, so much so I bought several more shades (black, brown, burgundy, glitter black, and bronze). Will be getting more of the "fun" colors soon too!

nina824 Verified Aug 28, 2026

This did not stay on my lower lid. It somehow got into my contact lenses which made them foggy. I ended up returning it.

westbsr Verified Aug 26, 2026

Great color

Love the color, especially great with if you have hazel eyes, doesn’t smudge, lasts all day but it’s hard to sharpen.

Toni1997 Verified Aug 22, 2026

Absolutely NOT worth the money

I truly wish I could give a good review but....I've been using this and the dark grey eyeliner every day, and every single time, it'll immediately be smudged just from me blinking. Doesn't last on the waterline, and trying to add and layer just rubbed off the product. Genuinely, I have my NYX eyeliner and that lasts longer and stays on so much better. Will continue trying to see what I can do.

Viktoriaas Verified Aug 05, 2026

Lovely liner, but tough to sharpen. It stays and doesn't smudge, even in waterline.

missusparky Aug 04, 2026

Stays on, doesn’t smudge

It’s about time, this eyeliner is back. Stays on all day and goes on smoothly. I wish the fineliner would come back too!

CarmenRichelle Aug 01, 2026

IM OBSESSED!! I LOVE THIS EYELINER

[I received this product in exchange for my honest review] This Marc Jacobs eyeliner is the HOLY GRAIL!! I use to use his eyeliner but it was discontinued and this seems to be the newer version of it. It glides on so smoothly and its very pigmented. It lasts all day going into the evening it’s very good quality. I love this eyeliner.

MJB2020 Verified Jul 27, 2026

After using this product for a few weeks I have noticed that it is not waterproof and runs. Extremely disappointed for the price.

Sookielicious Verified Jul 25, 2026

Pigmented but chunky and uncomfortable to wear

Argh, why is it so chunky? I had to use a small brush to smooth it out. And that didn’t even really work. It’s uncomfortable on the eyes. I’m a dailies contact wearer so it shouldn’t be that bad. The burgundy is so flattering and pigmented but there’s too many no’s to purchase again for me

ljdabit1301 Jul 24, 2026

AMAZING

[I received this product in exchange for my honest review] Amazing eyeliner! Super precise, and last all day and all night. The shade complements brown eyes so nicely. Also smudge proof and long wear time

truthut Verified Jul 20, 2026

It’s a no (sadly)

Doesn’t sharpen, not great pigment. Do not recommend.

maymadeleine Jul 19, 2026

A must have in my daily routine!

Easy application, and quick removal. Must have for the summer, awesome color options as well. Lighting up your face!!

titapineda Jul 19, 2026

Beautiful design! Beautiful color!

[I received this product in exchange for my honest review] I want to start my review by telling you how surprised I am by the design of this eyeliner; the box is simple with a yellow color, nothing wow, but when I opened the box and looked at the eyeliner, what a surprise! It has a very beautiful design with a star. The color is beautiful and pigmentation is super good, it feels creamy and easy to use. I give it four stars because when I use it for the first time in my hand, the tip break.

StefSt Verified Jul 19, 2026

Packaging is cute, but this smudges and transfers terribly.

marisa61986 Jul 18, 2026

Great pencil eyeliner!

I typically don’t love pencil eyeliner, but this is such great quality… It goes on really smooth and I love wearing it when I go out. Not to mention the packaging is really cute, you can tell a lot of time went into this. I love this product.

Ivanna88 Verified Jul 18, 2026

Meh

Perfect color. Exactly what I needed however almost unwearable. It flakes, chips and falls off my eyelids. Not smooth at all. Disappointed.

Amalbengawi Verified Jul 17, 2026

A must have eyeliner

This was my only eyeliner fot many years but discontinued for a long period. Now it's back and I's so happy to continue the journey

Amalbengawi Verified Jul 17, 2026

The best eyeliner ever

This was my only eyeliner fot many years but discontinued for a long period. Now it's back and I's so happy to continue the journey

MLMMakeup5114 Jul 17, 2026

Good product, questionable sharpening

[I received this product in exchange for my honest review] I have the shade HMU. It’s supposed to be black with gold shimmer, but I mostly just see black. It goes on smooth and is creamy, and showed up in my tightline. The lid with the star on it is super cute. I needed to sharpen it, and that did not go so well, but that could just be me!

charlacream Verified Jul 16, 2026

Marc Jacob’s never disappoints

I love this eyeliner. Glides on smooth. My eyes look radiant and bright.

madsgoodenough Jul 13, 2026

buildable eyeliner!

[I received this product in exchange for my honest review] love this new eyeliner! it is very buildable & easy to blend out so you can make it as pigmented or as light as you want. super easy to remove. very cute packaging & very easy to store! love this!

inicol Jul 13, 2026

Brown and loving it

[I received this product in exchange for my honest review] It goes well on the skin and does not make my eye tear as the other eyeliners i really like the color brown because it does not sit too heavy on my eye. Love the cap with the star it looks nice