Start in the right light-to-deep range
Depth helps narrow the field quickly, so you are not comparing a true fair shade to a medium or deep formula that will never sit close on skin. Learn how to identify your depth and undertone →
Foundation & Concealer Shade Matcher
Start with the shade you already wear. We’ll help you find close foundation and concealer matches across beauty brands, then narrow the shortlist by product type and match quality.
How to Find Your Shade Match
Use a shade you already know suits you as your starting point. We compare depth and undertone across the current shade database to surface the closest matches, then let you refine the shortlist by brand, product type, and match quality.
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Choose Your Brand
Select the brand of the foundation or concealer you already know works for you.
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Pick Your Product
Choose the specific product from that brand.
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Select Your Shade
Tell us which shade you currently wear.
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4
See Your Matches
We compare your shade to products across every brand and show you the closest matches.
How shade matching works
The tool is designed to help you move from a shade you already know into a smarter shortlist. It compares the most important complexion signals first, then leaves room for finish, coverage, and personal preference when you make the final call.
Use warmth and coolness to refine the shortlist
Warm, neutral, rosy, and cooler shifts explain why one result may look closer than another even when two shades seem similar in the bottle. Understand warm vs cool vs neutral →
Keep formula context in mind
Foundation and concealer can dry down differently, so use the results filters to stay close to the product type you actually want to shop. See how shade rules differ for each →
How to use your matches
Treat the results as a smart shortlist, not a guarantee. The best match on paper still benefits from a quick reality check once you compare formula, finish, and how you wear complexion products in real life.
Read the badge first
Exact Match means the closest available result in the current database. Very Close Match can still work beautifully, but it may lean slightly lighter, deeper, warmer, or cooler.
Compare in good light
Natural light, skin prep, and oxidation can all change how a complexion product reads once it settles. Learn how to test shades at home →
Research before you buy
Shortlist a shade here, then watch creator reviews or check the ingredient list before you commit.
Missing your shade?
If your current product is not listed yet, suggest a brand or product so we can review future additions.
Shade Matcher FAQ
These answers cover the most common questions about how the matching logic works, what the result labels mean, and what to do when a product is not listed yet.
How do I find my foundation shade in another brand?
Start with a shade you already wear. Choose the brand, product, and shade in the tool, then compare the closest matches in the results. If you are not sure about your undertone, our undertone identification guide will help you narrow the field. If you have olive undertones, you may need to use a mixer to fine-tune any match.
Can I use Shade Matcher for concealer too?
Yes. When matching data is available, you can filter the results by foundation or concealer to stay close to the product type you want to shop. Keep in mind that concealer and foundation shade rules are different — concealer for under-eyes should be 1-2 shades lighter than your foundation match.
What do Exact Match and Very Close Match mean?
Exact Match is the closest available result based on the current comparison data. Very Close Match means the shade is similar, but it may run slightly lighter, darker, warmer, or cooler. Understanding your warm, cool, or neutral undertone helps you judge which Very Close matches will actually work on your skin.
Why is my brand, product, or shade missing?
The tool only shows brands and products currently included in the shade-matching database. Some items may be outside the current scope or may not have usable comparison data yet.
Are the results guaranteed to look identical on skin?
No. Use the results as a shortlist. Finish, coverage, oxidation, and lighting can all change how a shade looks once it is applied. We recommend testing your top matches at home before committing.