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Marc Jacobs Beauty

Heart On Long-Lasting Soft Shine Lipstick

  • Lipstick
  • 0.10 oz/3 g
4.1 (281 retailer ratings from Sephora)
$34.00 $11.33/g · $340.00/oz

Color: 200 Love Drunk

15 shades

Heart On Long-Lasting Soft Shine Lipstick

4.1/5

From the brand A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips.

Type lipstick Size 0.10 oz/3 g

Written review conclusions are awaiting a verified full review analysis.

About the product

What it is

A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips.

Formulation type

Lipstick

Benefits

Hydrating, Long-wearing

Highlighted ingredients

Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. - Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear.- Biomimetic Peptide: Locks in moisture and support the lips’ natural functions.

What else you need to know

This lipstick delivers rich, stay-true color with a soft, dewy shine and up to 11-hour wear. The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.

Clinical results

In a consumer test with 108 participants (ages 18-65) with daily product use:- 11-hour hydrated lip feel

  • 91% skincare based
  • 100% said the product is easy to apply
  • 98% said the product glides easily on lips
  • 96% said the product applies evenly on the lips
  • 93% said the texture feels lightweight
  • 94% said the product does not feel stickydIn an instrumental test with 41 participants:- +
  • 28% instant hydration

How to Apply

  1. For a natural hint of color, gently tap the hydrating lipstick against your lips, working it in using your fingertips.
  2. For a more vibrant lip, swipe the angled side of the lipstick across both lips, adding multiple layers for more impact.
  3. Recycling Instructions:.
  4. Dispose of the empty lipstick tube in line with local standards.

Ingredient Analysis

Full ingredient list

-Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. , -Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear. , -Biomimetic Peptide: Locks in moisture and support the lips’ natural functions. , , Hydrogenated Vegetable Oil, Bis-Diglyceryl Polyacyladipate-2, Propylene Glycol Dibenzoate, Synthetic Wax, Ethylhexyl Palmitate, Prunus Avium (Sweet Cherry) Seed Oil, Parfum/Fragrance, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Trihydroxystearin, Tribehenin, Dimethylmethoxy Chromanol, Sorbitan Isostearate, Sodium Hyaluronate, Lactic Acid, Palmitoyl Tripeptide-1, [May Contain/Peut Contenir/+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Yellow 5 Lake (Ci 19140), Red 7 (Ci 15850), Blue 1 Lake (Ci 42090), Red 28 Lake (Ci 45410)].

Source

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

282 written review excerpts from Sephora

misraelll May 24, 2026

Beautiful packaging, not long lasting formula

[I received this product in exchange for my honest review] Welcome back Marc Jacobs Beauty! I really wanted to love this lipstick because the packaging is gorgeous and the shade range is beautiful. The formula feels comfortable and easy to apply at first, but I noticed it settled into my lip lines and transferred more than I expected, so it wasn’t very long lasting. It’s easy to remove, which some people may prefer, but I personally wish it had a bit more staying power. I also noticed a...

EMS318 Verified Jun 10, 2026

Color is totally different

The shade Love Drunk is completely different from the swatches and photos online. It’s described as a peachy pink but is much more mauve in person. I’m extremely disappointed.

Rube555 Verified Jul 06, 2026

Very disappointing

The photoshop on the pictures of these is almost offensive. I bought the shade Love drunk and it is not even close to the pink shown in the picture. It is more a mauve shade not even pinkish. For $44 CAD and “years in the making” you would expect something heavy and well thought packed. It is beyond ridiculous how they laugh on our face with this collection. I have the old MJ makeup products and he would always come out with heavy, sophisticated packaging this believe me it is cheap...

Xix7 May 29, 2026

Moisturizing and balmy, gentle red

[I received this product in exchange for my honest review] I tried on On Red and it's a lovely color. I'd call it a watermelon red, not too strong and and an easy everyday wear red. It has a balmy waxy cream texture and goes on very smooth. It feels moisturizing and a single application is enough to get a smooth blanket of color. The color is easily buildable and a second layer intensified the color without feeling like I was caking on lipstick. When I tried this on I didn't bother with...

prettymkup Verified Jun 05, 2026

Color is not as represented. Much more nude tone. I took a pic without flash which is the truer color. Also included flash but it’s nowhere near the color shown online

irynam92 May 27, 2026

Incredible lipstick

I’m honestly obsessed with this lipstick. The formula feels so lightweight and comfortable on the lips while still giving rich, beautiful color that lasts for hours. It keeps my lips hydrated and smooth all day without feeling sticky or heavy. The application is super creamy and effortless, and the shade looks absolutely stunning in person. The packaging is also a total wow — so luxurious and gorgeous. You can really tell this lipstick was made with attention to detail. One of the best...

petgirl30 Verified Jun 06, 2026

Disappointed

***purchased myself*** Boooo. Nothing like OG Marc Jacobs. The lip color looks nothing like the photo, and the formula is nothing special that justifies $32 a bullet. I'm so bummed. I waited SO long for this and I'm very disappointed. Very underwhelmed.

AliceAB1 Verified Jul 09, 2026

Not the shade in the advertised product photo

Completely misleading picture. The product I received vs the one I thought I ordered are completely different. I bought love drunk, it’s more of a dark nude. No where near the photos. Will be returning .

galaktikon Verified Jun 09, 2026

Adorable packaging and great product

Formula is lovely, has lots of slip and good coverage. Pictured: L - 104 Eat it Up, R - 102 Lips Don’t Lie

featherstars Jun 03, 2026

Smudges easily

[I received this product in exchange for my honest review] Packaging is cute but the actual lipstick had all these clear bumps I had to google if it was mold. Google says it’s fat separation. The lipstick has a strong chemical scent and taste. It smears and smudges easily. The color is supposed to be mauve but it’s a dark berry color.

CarnivalPhan Verified Nov 03, 2026

This has such a hydrating, smooth, balmy texture! Perfect fall and winter color!

itsaleg Verified Oct 30, 2026

The packaging is attractive, which was the primary reason I purchased it. The lipstick performs well and is buildable, though testing shades in the store is advisable. The cap is the main concern; it repeatedly comes apart and may cause a mess in a bag, undermining any premium impression.