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From the brand
A buildable, long-lasting, waterproof cream-to-powder eyeshadow with high-pigment color and 14HR crease-proof & smudge-proof wear.
TypeeyeshadowFormulapressed PowderSize0.05 oz/1.5 g
Written review conclusions are awaiting a verified full review analysis.
About the product
What it is
A buildable, long-lasting, waterproof cream-to-powder eyeshadow with high-pigment color and 14HR crease-proof & smudge-proof wear.
Formulation
Pressed Powder
Highlighted ingredients
Intense Pigments: Delivering great color payoff in just one swipe that lasts all day
What else you need to know
Born Star features a bouncy, buttery, cream-to-powder texture for seamless, no fallout application. This flake-proof, smudge-proof formula blends effortlessly for high-impact or soft diffused looks, setting to a smooth, soft-powder finish. It’s available in matte, metallic, and duochrome shades, housed in a unique star-shaped swivel compact.
Clinical results
In a consumer test with 114 participants ages 24 to 64 with daily product use:- 14-hour crease-free wear
90% one stroke color payoff and
99% smooth non-gritty application - Flakeproof, smudgeproof, fadeproof, and no fall-out application In an instrumental test with 35 participants:- Waterproof and humidity-proof- Ophthalmologist-tested- Suitable for contact lens wearers and sensitive eyes
How to Apply
01For a statement look, apply the eyeshadow directly onto the eyelids using your fingertips.
02For a more natural, diffused finish, apply the product with a fluffy eyeshadow brush and blend until no harsh lines are visible.
03Finish your eyeshadow makeup look with the Marc Jacobs Drawn This Way Eyeliner and Flashes Mascara (each sold separately).
04Recycling Instructions:.
05Recycle the outer packaging and empty eyeshadow compact in accordance with local guidelines.
Ingredient Analysis
Full ingredient list
Dimethicone, Mica, Trimethylsiloxysilicate, Dimethicone/Vinyl Dimethicone Crosspolymer, Squalane, Coco-Caprylate/Caprate, C13-15 Alkane, Silica, Lauroyl Lysine, Bis-Diglyceryl Polyacyladipate-2, Caprylyl Glycol, Dehydroacetic Acid, Zinc Stearate, Tocopherol, May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
While I love the color pay off and the creamy texture of this eyeshadow I am disappointed with its wear time. After a few hours it looks terribly creased, something I never have an issue with while using other eyeshadows.
totheend32VerifiedJun 05, 2026
Creases in under an hour
'That's Cute' has been so disappointing.
I have hooded eyes, but usually don't have a noticeable problem with creasing. This pink doesn't show up very metallic or anywhere near as pretty as it is in the pan. Even with an eyeshadow primer this is a mess in under an hour.
If you like the colour, get the Drawn This Way eyeliner in 'You up?' instead (though that doesn't last in the waterline on my watery eyes but is stunning on the lid all day long)
I also have the eyeshadow in the shade...
emovampireVerifiedJun 05, 2026
metallic rather than sparkle. 💖
I PAID FOR ITEM MYSELF!!! i tried this shadow with eye primer on one side and the other without, as i do have oily lids. it did crease on the without primer side but help up will on the with primer side. the pigment is intense and there is actually zero fallout when applying, as it is cream to powder. i do love the formula and am considering purchasing another shade. the one thing i took a star off for was the packaging. while cute, i do have dexterity issues and it isn’t the easiest to...
allybelle525VerifiedAug 04, 2026
Wears off instantly.
I purchased the pink (that’s cute) and purple/blue duochrome (mood swing). I watched multiple videos to see how it wore on all different skin types. The rebrand is a huge letdown. It was slapped together which is why the products crumble and don’t last. Not even 30 minutes later with eye primer and concealer, which I always wear for consistent application, it is smearing off. I do not have oily lids. I have used palettes from Natasha Denona, Lisa Elridge, Charlotte Tilbury, as well VB Kajal...
totheend32VerifiedJun 05, 2026
Love "Cancelled" being spelled correctly
'Cancelled' is great! It's metallic and while it does crease on my hooded eyes, it isn't to the point where it removes all of the eyeshadow to show my eyelid. The creased areas instead just appears more matte rather than metallic.
wnguddlek33Jul 01, 2026
Beautiful shimmer, super pigmented, easy to blend
It has gorgeous pigmentation and blends beautifully for an effortless eye look. The shimmer catches the light perfectly and wears well throughout the day.
LeanneandreaVerifiedJun 06, 2026
Creases, not worth it.
Love the shades but I had this on for maybe an hour and it was already creased and I used primer and powder.
purrbellaVerifiedOct 16, 2026
Stellar
Hate that I love this so much. I love everything about it. The packaging is so cute and fun and also good quality. The eyeshadow itself is INCREDIBLE. Such smooth formulation and gorgeous pigmentation. Gives a glassy/wet look which I love. Easy to build. Similar to urban decay space cowboy, but the color of this is less orange and the formula is much softer/silkier. I’m honestly obsessed and would recommend to anyone.
noodlesbutterVerifiedJun 05, 2026
Gorgeous but possible packaging issue
Gorgeous product. Looks amazing on. Incredibly fun packaging. Only issue is when I opened it for the first time the pigment was raised above the pan and the lid which slides open was smudging it around. I went to slide it closed and the entire pigment fell right out of the pan!
tiabellVerifiedJun 06, 2026
Sad Star
I felt it’s was nice when i applied it in the morning but it just moved all over the place by the end of the day I’m kinda sad because I will be returning this I was so excited but I’m now disappointed
EverydayJessicaVerifiedNov 06, 2026
Disappointed
Packing is really so cute. I picked up spicy and shady. Before applying I primed my eyes and the shadow was ceasing and gone within an hour. I have never experienced a shadow that's fades/disappears like that. Really wanted to love but they went back.
ShannonistaVerifiedNov 06, 2026
Gorgeous and Low-Effort
This shadow is amazing! It goes on so smooth and the duochrome is such a low-effort, high-effect look! I love it! No creasing or fallout for this oily girl.
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