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Marc Jacobs Beauty

Nude Awakening Hydrating Medium Coverage Concealer

  • Concealer
  • Liquid
  • Radiant finish
  • Medium coverage
  • 0.50 oz/15 mL
4.4 (326 retailer ratings from Sephora)
$36.00 $2.40/mL · $72.00/fl oz

Color: 200N

40 shades

Nude Awakening Hydrating Medium Coverage Concealer

4.4/5

From the brand A multi-use, lightweight, liquid concealer that conceals, blends, and contours - delivering medium coverage, a natural finish, and up to 24HR wear.

Type concealer Finish Radiant Coverage Medium Formula liquid Size 0.50 oz/15 mL

Written review conclusions are awaiting a verified full review analysis.

About the product

What it is

A multi-use, lightweight, liquid concealer that conceals, blends, and contours - delivering medium coverage, a natural finish, and up to 24HR wear.

Coverage

Medium

Finish

Radiant

Formulation

Liquid

Highlighted ingredients

Niacinamide: Soothes and visibly evens the skin tone for a healthy-looking complexion.- Hyaluronic Acid: Smooths fine lines, improves the look of texture, and leaves skin moisturized.- Daisy Flower Water: Visibly brightens and refreshes dull skin so complexion looks naturally radiant.- Gingko Biloba: Helps reduce the appearance of puffiness.

What else you need to know

The slanted brush applicator delivers the perfect amount of product for a precise, seamless application. Use it as a foundation or concealer to cover, brighten, contour, or blend all over the face. Waterproof, transfer-proof, and crease-proof, the skin-loving formula is infused with niacinamide & hyaluronic acid to help skin look plump, hydrated, and naturally radiant.

Clinical results

Based on consumer test with 103 participants ages 18+ with daily product use:- Up to a 24-hour wear and comfort

  • 92% said skin appearance improved
  • 90% said formula feels lightweightIn an instrumental test with 33 participants:- +
  • 54% instant moisture boost- Up to a 24-hour hydration- Waterproof

How to Apply

  1. When used as a concealer: use the tip of the concealer brush to precisely target and cover localized areas.
  2. When used as a foundation: use the slanted side of the brush for effortless, seamless blending.
  3. You can finish by gently pressing the product into the skin with your fingers, sponge, or brush, if desired.
  4. Recycling Instructions:.
  5. Dispose of the empty liquid concealer tube at a dedicated makeup recycling point or in line with local standards.

Ingredient Analysis

Full ingredient list

Aqua/Water/Eau, Trimethylsiloxysilicate, Dicaprylyl Carbonate, Trisiloxane, Dimethicone, Dicaprylyl Ether, Glycerin, Boron Nitride, Mica, Cetyl Peg/Ppg-10/1 Dimethicone, Polysilicone-11, Niacinamide, 2,3-Butanediol, Stearalkonium Bentonite, Glyceryl Isostearate, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Saccharide Isomerate, Sodium Pca, Triethyl Citrate, Diisopropyl Sebacate, Alumina, Caffeine, Methicone, Propanediol, Propylene Glycol, Xanthan Gum, Chlorphenesin, Sodium Benzoate, Triethoxycaprylylsilane, Stearoyl Glutamic Acid, Ginkgo Biloba Leaf Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Laureth-12, Bellis Perennis (Daisy) Flower Extract, Glucose, Citric Acid, Sodium Citrate, Lactic Acid, Phenethyl Alcohol, Tocopherol, Hyaluronic Acid, Silanetriol, Potassium Sorbate, Disodium Phosphate, Potassium Chloride, Potassium Phosphate, Sodium Chloride, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [May Contain/Peut Contenir/+/-: Titanium Dioxide (Ci 77891),Iron Oxides (Ci 77491, Ci 77492, Ci 77499)].

Source

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

329 written review excerpts from Sephora

Kathleen02 Verified Aug 22, 2026

Swatches are awful

I can’t really comment on the formula, but the swatches are TOTALLY misleading and probably the worst I’ve seen for a while. The model pictures are more accurate but these run incredibly light. From the swatches this should have been a good color but I’m returning to get 125C. The swatches on the arms picture looks like it could have been AI but more importantly they’re worse than useless in picking a color

cec202 Verified Aug 30, 2026

Dry disappointment

I have dry under eyes but have a solid under eye prep routine that helps make most concealers work for me. However, I really cannot make this one look good. It's thick, dries down patchy, feels heavy, and creases like crazy. I apply a very minimal amount too. I love all other Marc Jacobs products and really wanted to like this one too, but it sadly missed the mark.

alyssarae10 Verified Aug 21, 2026

Was worried this shade would be way too dark based on the photo swatches, but it was so light it was unusable for my skin tone - careful when buying because the swatch photos are misleading. Can’t recommend because I can see that being very difficult for people buying online

patrik3Cakes Verified Sep 05, 2026

Oompa Loompa but make it Glam

Personally, this is a 10 star for me (I love a good matte formula), but for an everyday clean girl makeup, it’s a 3. You have to set it down with powder, you can’t skimp out on skin prep, and the shade range is atrocious. Anything beyond 300 is just… orange. I like to mix a darker shade to bronze-tint my forehead, but with this the mix becomes very orange (no matter the shade type). Then, there is the milky brightening part; as an all over “foundation”, when the product dries down you’ll...

LissyRaccel Verified Sep 09, 2026

Save your money

I got this concealer a few days ago and I can say that is kinda bad. I have mixed skin and my under eyes are a little dry. I have a good prep that makes other concealers look ok. Well, i applied the concealer, and it looked bad. It dried fast, it was patchy, cakey and it was separating. I really wanted to love it, but it didn’t work.

tevvv Verified Sep 06, 2026

High hopes but didn’t work for me

I wanted to love this concealer, but the finish was patchy and dry. Tried switching my brushes to see if it would fix it and still had the same result unfortunately.

zdarkcandy Verified Sep 03, 2026

New favourite

Incredible formula. I have textured and dark undereyes. First concealer I’ve ever tried that gives skin-like and still blurs the texture. The brush feels very soft and lays a good amount of product down. Amazing.

Mvilla33 Verified Sep 04, 2026

Shades have no pigment!

I cannot really note anything on wear or performance, I didn’t make it that far unfortunately. I tried 4 different shades, each one was basically white with no pigment. I went high in medium lights and got nothing. I have light skin with cool undertones in every popular shade in the category, in every popular makeup brand. So it’s wild and a first not to find my shade. I’m just disappointed, I really wanted to love this product. I loved Marc’s premiere products but I think he rushed this...

sav0530 Verified Sep 29, 2026

Not for the price

Wanted to love soooo bad but no matter what way I wore this it just wasn’t perfect for me, looked a little dry and a little patchy no matter what primer or setting powder I used.

Curlywavycassie Sep 11, 2026

Apply cautiously

[I received this product in exchange for my honest review] The concealer is rich and lovely! I ended up with a shade too dark for me to use as concealer, but it is excellent as a contour and/or base for bronzer. Word of warning a tiny bit goes a LONG WAY so it's very easy to end up applying too much. It is very creamy and blends well and lasts all day with very little transfer and no bleeding. It also pairs well with my other makeup and doesn't pill or get muddy.

Jaiileen Nov 04, 2026

Light to Medium coverage

[I received this product in exchange for my honest review] I have to say I was impressed with this concealer. To me, it’s light to medium coverage, but it’s more of a thinner consistency. Honestly, the brush was very interesting, however, I didn’t like it as much. The brush carried way too much product at times. But I do have to say, the brush feels amazing on the skin!

natisbieberrrr Nov 03, 2026

[I received this product in exchange for my honest review] It does blend well like it’s actually bad how much it does not blend. It was kind of hard to get off too so I’m not really sure if this is the best. Definitely don’t like the applicator either.

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