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From the brand
A lash-by-lash volume mascara delivering panoramic definition, with up to 18 hours of smudge-proof, flake-free wear.
TypemascaraFormulaliquid
Reviewers most often mention some report long-lasting wear, a lightweight feel, and good value. Reviewers flag some found the wear short-lived.
❤️ Reviewers love
+some report long-lasting wear
+a lightweight feel
+good value
🚩 Reviewers flag
−some found the wear short-lived
About the product
What it is
A lash-by-lash volume mascara delivering panoramic definition, with up to 18 hours of smudge-proof, flake-free wear.
Formulation type
Volumizing, Lengthening
Benefits
Hydrating, Long-wearing
Highlighted ingredients
- Peptide and Clover Flower Extract: This conditioning blend nourishes lashes, leaving them soft and healthy.
What else you need to know
Offering buildable volume, this lash-defining mascara can be layered for customizable looks, from natural to fuller, more bold, dramatic results. With clump-free application, it removes easily (no rubbing or tugging). The hourglass-shape brush delivers the perfect amount of product, lifting, separating, and coating each lash from root to tip. Available in black, brown, and blue shades, this Marc Jacobs mascara is housed in a star-shaped lilac tube with a metallic star charm.
Clinical results
In a consumer test with 100 participants (ages 18-55) with daily product use:-
94% said the product provides defined volume-
95% said their lashes looked lengthened-
89% said the product is buildable on lashes-
97% said the product looks long-wearing- Clump-free formula- All-day wear, all-day flake-proofIn an instrumental test with 33 women:- 8X more volume-
38% more lavish length- Up to 18-hour wear- Ophthalmologist-tested- Suitable for contact lens wearers and sensitive eyes
How to Apply
01Suggested Usage: -Apply the lengthening mascara using zig-zag motions, starting at the root of the lashes and working your way to the tip.
02-For added volume and impact, apply a second layer of the mascara to your lashes.
03-Finish your makeup look by applying Marc Jacobs Born Star Eyeshadow and Drawn This Way Eyeliner (each sold separately).
04Recycling Instructions: -Recycle the outer packaging and empty mascara tube according to local guidelines.
Ingredient Analysis
36 ingredients listed
#1Water
#2Ammonium Acrylates Copolymer
#3Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba
#4Glyceryl Stearate SE
#5Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla
Love this mascara although I’ll say it works better with a primer! I use the MAC lash primer and it’s just gorg with this. The curl holds!!! BUT I really need the MJ velvet noir to return alongside its lash primer…that duo was my HOLY GRAIL
alinka55May 27, 2026
Delivers on it’s claims
I really liked the Marc Jacobs Flashes Voluminous Mascara overall. It definitely delivers on the volume claim and made my lashes look fuller and more dramatic after just a couple coats. The formula wore well throughout the day too.
The one downside for me was the applicator. It seemed to pick up a little too much product each time, which made the mascara feel somewhat heavy and harder to distribute evenly on my lashes without clumping. I had to spend extra time wiping off excess product...
orcapzsVerifiedSep 07, 2026
Love!
Wow. The name of the mascara was spot on! This was lash defining volume! The applicator was great and didn't hold too much product so i was able to coat all my lashes without clumping with two coats! I had little to no fall out either. Wore it for a hot day at a concert too : ) very satisfied with this.
Cherrybear2May 27, 2026
Love the packaging
Love the design. Product is basic. Takes awhile to dry.
I’ll stick with my old mascara.
kaylamay67864sJul 11, 2026
Using this every day!
[I received this product in exchange for my honest review] I love love love this mascara it’s literally my favorite mascara of all time!! It doesn’t smear at all and it leaves my eyelashes long lasting and beautiful all day! And it’s super easy to take off I’ve received endless amounts of compliments on my eyelashes I will definitely be getting me some more!!
sukhssJul 10, 2026
beautiful lashes
[I received this product in exchange for my honest review] This mascara was beautifully packaged, lengthened my lashes, and separated them nicely. It did not clump, did not feel heavy on the lashes, and was easy to apply. The shape of the brush is convenient for application and it wasn’t a hassle to remove
Briana89May 28, 2026
Marc Jacobs is back & still amazing!
[I received this product in exchange for my honest review] I was pleasantly surprised when I received this product. First of all, I wasn’t aware that Marc Jacobs was re-launching the beauty line! I loved their last beauty line, so was super excited to try the new stuff. First off, the packaging is so cute and feels very luxurious, while still being fun and cute. I definitely think they’re marketing to the younger generation, but I love it. Makeup should be fun, and I love a fun bright...
coribor7May 26, 2026
Did I just find a new favorite?!?!
I received this product in exchange for my honest review. First of all, the packaging is adorable!! It's a soft feel case with the cutest "pillow" star on top! This mascara applies beautifully with zero to no fall out. It layers nicely for additional volume. I did not notice any smearing or transfers, but I don't rub my eyes. The color is a nice, deep black. I did not curl my lashes before application, but it seems this helps add lift and actually holds!! It adds volume and length and made...
Rachaelv727May 25, 2026
Great!
[I received this product in exchange for my honest review] 10/10. Great mascara..would definitely use again! I loved the tube it was so cute. The color, the fun star shape and the way it feels in my hand. This alone makes me want to use it regularly. I also really liked the wand- I thought the rubber tip instead of bristles felt good and helped distribute product more evenly. I didn’t have any clumping and I truly noticed a difference in volume and lengthening. The mascara lasted all day and...
yuliaMay 23, 2026
Makes my lashes fuller and longer
[I received this product in exchange for my honest review] I’m obsessed with new Flashes Volumizing & lengthening Panoramic mascara by Marc Jacobs Beauty. My shade is Cocoa which is a beautiful rich saturated chocolate color. This mascara is so luxurious from the formula to the packaging. Makes my lashes look so much fuller and longer. I’m loving the shape of the brush which catches every single lash. It’s giving my lashes so much volume, one of the best mascaras I’ve ever used. It’s also...
zakolkaVerifiedOct 14, 2026
Excellent cocoa for my hazel eyes
I have purchased a lot of mascara’s before and this one is my current favorite. It’s not clumpy, the applicator is perfect. I have also started applying my mascara differently where I swipe side to side oppose to swiping in one direction from root to tip. Side to side gives me a much better application.
ToriTexasOct 13, 2026
Clumpy Mess
I think it’s a combo of terrible formula + terrible brush. Packaging sold me but this mascara makes all of my lashes clump together and I spend more time trying to salvage my eye makeup after trying to separate them all before it dries. Not for you if you like the separated, feathery look. I find that it also falls throughout the day, settling into my under eye…
NoNoNo3XVerifiedOct 05, 2026
Marc Jacobs mascara was always wonderful; however, it isn't that way now. It looks like it will only last 2 weeks if I'm lucky, and it does make my eyes tear.
NickieX0VerifiedSep 13, 2026
PERFECT BLUE MASCARA
BEAUTIFUL!!!! I LOVE THIS MASCARA! I can only hope that Marc Jacobs picks right back where he left off with ALLL THOSE BEAUTIFUL eyeliners, and then some!
PinkVenomOGSep 06, 2026
Super Kawaii!
[I received this product in exchange for my honest review] The Marc Jacobs Beauty Flashes Mascara is super cute! Is it better than your average mascara? In some ways, it is definitely better as I noticed no bleeding or crumbling throughout the day. Although, it does take this mascara a little bit to initially dry down, which I am not a huge fan of as this is why I am giving the product four stars instead of five. As for the length and volume, this mascara does a pretty decent job. The brush...
halobkAug 15, 2026
A good mascara
[I received this product in exchange for my honest review] The packaging is my favorite part! It is so beautiful and very well manufactured. This formula is dry which is something I personally look for when choosing a mascara. However, it is not transfer proof. This does not flake and the smell is fine.
VidaWithLisaJul 15, 2026
I enjoyed this mascara it made my lashes a little fuller without the clumps. It’s a nice dark black so made my lashes look fuller without feeling heavy
sugarshelbsJul 15, 2026
Love
[I received this product in exchange for my honest review] This mascara is actually stunning! I don’t normally wear colored mascara but this is so cute. I also have short & straight lashes & they actually gave them some definition & length. I’m extremely happy about this product
paypayvicJul 14, 2026
Stunning Volume!
[I received this product in exchange for my honest review] Best volumizing mascara! This mascara does such a good job of coating and thickening my super thin eyelashes, I love how easily it applies and how light it feels on my eyes. It’s seriously a showstopper and I’ve received so many compliments!
26516753559Jul 14, 2026
Great quality !
[I received this product in exchange for my honest review] I love this mascara so so much it’s such amazing quality and I always reach for it on a daily basis ! Highly recommend if you’re on the hunt for a new mascara!
hngdcktebJul 13, 2026
Good one!
[I received this product in exchange for my honest review] Everything about this mascara is perfect, starting by the cute packaging and the formula and brush are amazing! Easily to remove and will not stay in my lashes after washing my face. Definitely recommended
XuxisJul 12, 2026
Beautiful mascara!
Absolutely enjoyed using the mascara, it held my curl for the entire day and didn’t smudge at all. The packaging of the mascara is so adorable with the star on the cap and the design of the brush allowed it to grab all of my lashes at once. I received so many compliments on this and enjoy using this for any occasion!
NicoleMcDevittJul 10, 2026
Marc Jacobs mascara
[I received this product in exchange for my honest review] I received this product for free for my honest review. The first thing I must address is how cute this mascara tube is! Absolutely adorable. And it’s soft to the touch! This is a very bougie mascara. It goes on nicely and doesn’t clump. A nice jet black. Lasts all day. I highly recommend this product!
minka1993Jul 09, 2026
A new must have
[I received this product in exchange for my honest review] I love the wand I love the way it doesn’t clump together. It glides on so smooth and the actual packaging itself is adorable. I love the star shape and the star on top. It dries quick and stays on all throughout the day. It’s not hard to get off like some.
jayleengJul 08, 2026
[I received this product in exchange for my honest review] The packaging is cute and unique. When first applied it can look clumpy but once it settles it looks nice. Gives my lashes volume and length. It also holds my curl nicely. Only thing is that it smudges a bit and there is a bit of fallout as well.
angobleJul 08, 2026
Great mascara
[I received this product in exchange for my honest review] Great mascara but not too crazy about how bright of a blue it is. Gives great volume and doesn’t clump together on my lashes and it’s not heavy feeling.
LawbbyJun 22, 2026
Very nice!
[I received this product in exchange for my honest review] A very nice, dark brown color. It goes on nicely and creates good separation. Found it to be a little clumpy if you apply too much, and it would smudge on my under eye from my bottom lashes a bit as the day went on, but not too bad. Overall I really like this mascara! Adorable packaging too
SammichcJun 21, 2026
[I received this product in exchange for my honest review] I received this product a complementary exchange for this review. The mascara works well, but I don’t like the shape of the container because it’s awkward to hold the wand.
bibipetJun 20, 2026
New nice try of marc jacobs!
[I received this product in exchange for my honest review] Definately my first mascara of Marc jacobs!! I used their perfume everyday, was attracted by this packaging. The purple tube with that cute star on top. Oh my, it scent nice, easy wearing and the separation is good!
Caligurl11Jun 19, 2026
A must have!
[I received this product in exchange for my honest review] Absolutely love this mascara! I took a pic with mascara on one eye and none on the other and the difference is crazy! Makes my lashes look so much fuller and longer😍😍
AnubansalJun 19, 2026
Pretty cool cocoa shade mascara
[I received this product in exchange for my honest review] I received this product from influenster in exchange for my honest reveiws, I’ve been using the Marc jacobs beauty flashes mascara in the cocoa shade and its such a pretty twist on my usual black. The soft brown tone gives my lashes definition without looking harsh, perfect for everyday wear. The formula adds instant lift and volume, and the wand really seperates each lash so they look fuller but never clumpy. I love how buildable it...
GreytVerifiedJun 19, 2026
It will do….
Nice mascara for daily use. Lengthens well and removes easily.
lildovieJun 17, 2026
A beautiful soft brown mascara that adds length, v
The Marc Jacobs Beauty F(Lash) Mascara has quickly become one of my favourites. It gives amazing length and volume without making my lashes feel heavy or clumpy. The formula builds beautifully, so you can achieve either a natural everyday look or a more dramatic effect with a few extra coats. I love how it separates each lash, making them look fuller and more defined. It also lasts all day without smudging or flaking, even on long days. If you’re looking for a mascara that delivers natural,...
lilinsJun 16, 2026
Loved the packaging
I received this mascara for my honest review and I really love it’s pigment. Although it doesn’t curl my lashes very well and it doesn’t last any longer I really light how lightweight it felt
xSummerVerifiedJun 16, 2026
IN LOVE
This mascara is SO worth it. I’ve only been using this.
My eyelashes usually look like nothing with mascara but with this they actually look full and long! I don’t even need to use a lash primer beforehand. I found my new best mascara!
sarahsomethingJun 16, 2026
A must have
[I received this product in exchange for my honest review] It's dark blue, I wanted to try a bold color must say I really love it! The color brings out my eyes, it's not flaky, very lightweight so it's comfortable to put on and wear all day. It removes easily with make up wipes. Let's talk about packing, it's so cute. Marc Jacobs doesn't disappoint when it comes to the packaging. I love the foil balloon star look, it made me smile
Kimberlyx3Jun 16, 2026
Cute Mascara Tube But Doesn’t Hold A Curl Well
[I received this product in exchange for my honest review] The design of the mascara tube is pretty cute with the balloon star but the formula needs work. It does give you good volume with two coats but it does not hold the curl well; my lashes drooped a bit right away.
I liked how the Cocoa color was a darker brown, it still looked natural.
There was some smudging at the end of the day.
danidg26Jun 16, 2026
Whimsical packaging
[I received this product in exchange for my honest review] This formula is definitely on the wetter side, but after two weeks of using it the texture of it was perfect!
It provides length and volume with one layer of it, I did two layers and it added thickness to my lashes. I would say you can keep building on it to get your desired result.
Easy to remove with my regular micellar water.
Wouldn’t recommend if you dislike a wetter formula.
tyrelle00922224Jun 15, 2026
Natural Makeup Look
[I received this product in exchange for my honest review] This is a great product for that effortless, minimum, natural makeup look. It looks like a lash lift and tint. It goes on easy, cute packaging. Easy to take off.
tyrelle00922224Jun 15, 2026
Natural Look Go-To
[I received this product in exchange for my honest review] This is a great product for that effortless, minimum, natural makeup look. It looks like a lash lift and tint. It goes on easy, cute packaging. Easy to take off.
candycrazyluvrJun 15, 2026
it is a mascara
[I received this product in exchange for my honest review] Cute packaging. The spooly is definitely for length rather than volume. Upon application, the formula doesn’t clump, it coats on evenly but very subtly meaning not much of a difference in terms of change. However, because the mascara is colored, it slightly altered the eyelash colors. How long did the mascara last? Not sure, didn’t seem to have trouble getting it off.
DianabeautbuzzJun 14, 2026
Beautiful packaging AND amazing formula! 🌸
[I received this product in exchange for my honest review] Lengthening, voluminous and a beautiful splash of color! This new mascara is not only packaged in a beautiful and fun container, but it has so much product! The perfect amount comes onto the brush, did not fade throughout the entire day AND on South Beach! Perfection! 🌸🌴
The ultimate lash feel!
ntguyMay 29, 2026
[I received this product in exchange for my honest review] Honestly, this mascara gives a really soft, natural lash look. It separates my lash nicely, fanned out volume without any clumsy. One coat look very natural, and two coats make a bit more defined but still clean and lightweight. Also the lilac purple packing is actually cute.
SeantinitaMay 28, 2026
Must have!
I’m obsessed with this new mascara! The formula gives amazing length and definition without clumping. The black shade gives my lashes intense volume and length without any clumps.
koMila29May 28, 2026
So gorgeous and worth their price
[I received this product in exchange for my honest review] I really love that mascara looks so nice on my eyelashes. It makes look my lashes longer and fuller without feeling heavy. The brush is easy to use and it separates my lashes perfectly without clamping. Its stays on me all day and doesn’t smudge or flake. Also the packaging is so gorgeous so pretty colors and quantity it’s worth their price
Dips19May 28, 2026
Enhances your lashes!
[I received this product in exchange for my honest review] These mascara are absolutely gorgeous. The volume that you get after applying first coat is incredible. It is definitely not clumpy at all and it lengthens your lashes. The packaging is amazing and the quality of the packaging is great as well. I tried Brown for the first time, and I actually love it as it enhances my lashes even more!
slynn2May 28, 2026
Great packaging
[I received this product in exchange for my honest review] I love this product from the packaging to the actual product.Everything about it is perfect. It goes on very smooth and it lengthens and lifts eyelashes. It makes them look like you have plenty.
IstabeneMay 27, 2026
Perfect for volume and all day wear!
[I received this product in exchange for my honest review] Love this so much the color is subtle but it gives such a good lift, I didn’t curl my lashes and got lift with just a single pass over! It’s so soft it just glides on and doesn’t have any clumping, I can wear it all day and it doesn’t flake off! Bonus point that the packaging is so cute and like the softest matte texture in your hand!
SolissocialMay 27, 2026
[I received this product in exchange for my honest review] Love this mascara. It adds length to my lashes and it has very dark pigmentation which I love in a mascara without feeling clumpy. The mascara feels comfortable and it dries very quickly. The lashes were easy to separate for a flawless look.
sarsoori14May 27, 2026
Super cute packaging
[I received this product in exchange for my honest review] First of all, this new Marc Jacobs mascara comes in the cutest packaging with sleek matte purple material and a little balloon-looking star on the end, super cute. It’s a great mascara from lengthening and definitely lifts the lashes, but I feel like it could definitely use more thickening/darkening effect with improved buildability.
amyxoanneMay 27, 2026
Love the brown color for a change
[I received this product in exchange for my honest review] Love how easy the new Marc Jacobs beauty flashes mascara applies. It has a great color, I went with brown. The consistency is easy to build and makes it easy to remove.
AndkMay 27, 2026
Electric Blue Perfection
[I received this product in exchange for my honest review] The Marc Jacobs Flashes Mascara in indigo is such a fun pop of color without being too over the top. The electric blue shade really makes my dark brown eyes stand out and adds something different to my makeup look. The formula applies so easily and gives great separation without clumping or flaking throughout the day. I also love that it has no strong scent. The purple bottle with the little star detail is adorable and looks so cute...
62859306359May 27, 2026
Favorite
I’m obsessed with this mascara . THE packaging looks so elegant and fancy honestly one of the prettiest mascaras I’ve tried . What’l loved the most is the effect on the lashes it makes them look long volumized and super defined without that heavy clumpy look nobody likes
I got the back shade and it’s prefect for everyday wear but they also have blue and brown . The brown look pretty and soft and you light eyes stand out cute
25477029111May 27, 2026
Bold black
[I received this product in exchange for my honest review] Marc Jacobs Beauty Falshes Mascara gives such a fun and bold look to the lashes. The formula adds great volume and length without feeling heavy, and the color payoff really stands out beautifully. I love how it separates the lashes evenly while still giving a dramatic effect. It lasts all day with minimal smudging and makes any makeup look feel more playful and unique. Perfect for adding a pop of personality to your eye makeup.
fordcaitlynMay 27, 2026
Will definitely be buying again
[I received this product in exchange for my honest review] This is hands down my new favorite mascara!! First off the packaging being in the shape of a star is too cute!! And the actual mascara adds so much volume to my lashes without being clumpy!!
KamiT88May 27, 2026
Great formula and packaging
[I received this product in exchange for my honest review] This mascara has a great formula. It didn't clump at all and made my lashes look longer and added curl and volume. The texture was smooth and the lashes stayed separated. Removal was great too and I didn't have smudging. The packaging was super cute as a bonus.
dngarcia1994May 27, 2026
So pretty
[I received this product in exchange for my honest review] I got this in the shade cocoa and it is stunning! Very beautiful. Gave my lashes the length and volume that I typically love! I don’t feel like it clumped up. Finish was very nice. The first time I used it I did put it on before curling my lashes which was my mistake. Long lasting as well! Also can we talk about how nice the tube is?
liteEyezMay 27, 2026
All About The Eyez
[I received this product in exchange for my honest review] Easy removal along with pretty nice texture the buildability is okay and the finish along with the curl is really nice. I really love the packaging!
HannahMichelleSMay 27, 2026
Packaging is super cute but besides that it actually is a good lengthening mascara! I received this from an incentive program however I would purchase on my own.
allyhsumMay 27, 2026
Average Mascara
[I received this product in exchange for my honest review] It’s not a bad mascara but I’m not super impressed by it. It didn’t really do a whole lot for my lashes in my opinion. I got the Cocoa color, but you can’t really tell that it’s brown. It’s a pretty average mascara
yunyMDMay 26, 2026
“I love how lightweight this mascara feels while still giving incredible volume and length. The wand separates my lashes beautifully without clumping, and the formula stays flawless all day with no smudging or flaking. My lashes look fuller, lifted, and dramatic in just a few coats. Definitely a new favorite from Marc Jacobs Beauty!”
Elham17May 26, 2026
So nice
[I received this product in exchange for my honest review] This makeup launch is the cutest I love this mascara it doesn’t clump and separates lashes so well gives length and fullness it doesn’t smudge either I love the wand and my favorite thing about it is how cute the packaging is
elizazileMay 26, 2026
10/10
[I received this product in exchange for my honest review] I loved the consistency of this mascara. It went in smooth with no clumps and really helped lengthen my lashes. The brown color is very natural and great for a no makeup makeup look. 10/10 recommend!
HillzhasEyezMay 26, 2026
A stellar edition to my mascara collection!!!!
I loved this product so much. The packaging was so cute. The applicator was perfect. The spikes and the hourglass shape made my lashes look so full and long. I enjoyed the indigo different from my norm but definitely was worth it. I can’t wait to try the other shades the application was smooth. It felt light not dry or too much weighing down my lashes. This was the perfect mascara.
travelingkaitMay 26, 2026
Beautiful lashes
[I received this product in exchange for my honest review] I loved the package it’s so smooth and a pretty color. It won’t get lost in my makeup drawer application was easy. I only need to add a few coats and my lashes were thick long and dark. It lasted all day. It was easy to remove and didn’t leave any black under my eyes.
BeautyAddict176May 25, 2026
It’s not everyday that I find a raveworthy masca…
[I received this product in exchange for my honest review] But with this, I have! I didn’t realize how well this mascara would perform, but I was really impressed. Sure, the design of the tube is eccentric, and what I didn’t expect from the Marc Jacobs brand, but the formula? The brush? Top notch.
The box promised “no clumps or smudges,” and it delivered that for me. I included pictures before and after application, and I only used one coat to get the final results! It also kept my curl...
SarlevMay 24, 2026
Packaging is elite
[I received this product in exchange for my honest review] Packaging is stunning and super high-quality! The vibrant blue color is beautiful and I love how there’s no clumping on my lashes! The separation is awesome! Highly recommend this product :)
chloejun09May 23, 2026
Pigment is difficult to see on asian lashes
Its packaging is so cute, it’s not hard to hold and is portable. I got the brown pigment and I have short asian lashes, due to this I personally think the brown shade was difficult to see on my lashes but besides that it was a fine mascara. I definitely would reach for this mascara, but it is on the thicker side.
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