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Marc Jacobs Beauty

Heart On Long-Lasting Soft Shine Lipstick

  • Lipstick
  • lip Stick
  • 0.10 oz/3 g
4.2 (274 reviews)
$34.00 $11.33/g · $340.00/oz

Color: 107 Mutuals Only

15 shades

Heart On Long-Lasting Soft Shine Lipstick

4.2/5

From the brand A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips.

Type lipstick Formula lip Stick Size 0.10 oz/3 g

Reviewers most often mention a hydrating feel, buildable coverage, and some report long-lasting wear. Reviewers flag some found the wear short-lived, unpleasant scent or taste, and some questioned the value.

Reviewers love

  • a hydrating feel
  • buildable coverage
  • some report long-lasting wear

Reviewers flag

  • some found the wear short-lived
  • unpleasant scent or taste
  • some questioned the value
About the product

What it is

A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips.

Formulation type

Lipstick

Benefits

Hydrating, Long-wearing

Highlighted ingredients

- Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. - Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear.- Biomimetic Peptide: Locks in moisture and support the lips’ natural functions.

What else you need to know

This lipstick delivers rich, stay-true color with a soft, dewy shine and up to 11-hour wear. The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.

Clinical results

In a consumer test with 108 participants (ages 18-65) with daily product use:- 11-hour hydrated lip feel-

  • 91% skincare based-
  • 100% said the product is easy to apply-
  • 98% said the product glides easily on lips-
  • 96% said the product applies evenly on the lips-
  • 93% said the texture feels lightweight-
  • 94% said the product does not feel stickydIn an instrumental test with 41 participants:- +
  • 28% instant hydration

How to Apply

  1. Suggested Usage: -For a natural hint of color, gently tap the hydrating lipstick against your lips, working it in using your fingertips.
  2. -For a more vibrant lip, swipe the angled side of the lipstick across both lips, adding multiple layers for more impact.
  3. Recycling Instructions: -Dispose of the empty lipstick tube in line with local standards.

Ingredient Analysis

22 ingredients listed

#1 Hydrogenated Vegetable Oil
#2 Bis-Diglyceryl Polyacyladipate-2
#3 PROPYLENE GLYCOL DIBENZOATE
#4 Synthetic Wax
#5 Ethylhexyl Palmitate
#6 Prunus Avium (Sweet Cherry) Seed Oil
#7 Fragrance
#8 Helianthus Annuus (Sunflower) Seed Oil
#9 Tocopherol
#10 Trihydroxystearin
#11 Tribehenin
#12 DIMETHYLMETHOXY CHROMANOL
#13 Sorbitan Isostearate
#14 Hyaluronic Acid
#15 Lactic Acid
#16 Peptides
#17 Titanium Dioxide
#18 Iron Oxides (Ci 77491, Ci 77492, Ci 77499)
#19 Yellow 5 Lake
#20 Red 7
#21 Blue 1 Lake
#22 Red 28 Lake

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

274 written review excerpts from Sephora

misraelll May 24, 2026

Beautiful packaging, not long lasting formula

[I received this product in exchange for my honest review] Welcome back Marc Jacobs Beauty! I really wanted to love this lipstick because the packaging is gorgeous and the shade range is beautiful. The formula feels comfortable and easy to apply at first, but I noticed it settled into my lip lines and transferred more than I expected, so it wasn’t very long lasting. It’s easy to remove, which some people may prefer, but I personally wish it had a bit more staying power. I also noticed a...

EMS318 Verified Jun 10, 2026

Color is totally different

The shade Love Drunk is completely different from the swatches and photos online. It’s described as a peachy pink but is much more mauve in person. I’m extremely disappointed.

Rube555 Verified Jul 06, 2026

Very disappointing

The photoshop on the pictures of these is almost offensive. I bought the shade Love drunk and it is not even close to the pink shown in the picture. It is more a mauve shade not even pinkish. For $44 CAD and “years in the making” you would expect something heavy and well thought packed. It is beyond ridiculous how they laugh on our face with this collection. I have the old MJ makeup products and he would always come out with heavy, sophisticated packaging this believe me it is cheap...

prettymkup Verified Jun 05, 2026

Color is not as represented. Much more nude tone. I took a pic without flash which is the truer color. Also included flash but it’s nowhere near the color shown online

Xix7 May 29, 2026

Moisturizing and balmy, gentle red

[I received this product in exchange for my honest review] I tried on On Red and it's a lovely color. I'd call it a watermelon red, not too strong and and an easy everyday wear red. It has a balmy waxy cream texture and goes on very smooth. It feels moisturizing and a single application is enough to get a smooth blanket of color. The color is easily buildable and a second layer intensified the color without feeling like I was caking on lipstick. When I tried this on I didn't bother with...

irynam92 May 27, 2026

Incredible lipstick

I’m honestly obsessed with this lipstick. The formula feels so lightweight and comfortable on the lips while still giving rich, beautiful color that lasts for hours. It keeps my lips hydrated and smooth all day without feeling sticky or heavy. The application is super creamy and effortless, and the shade looks absolutely stunning in person. The packaging is also a total wow — so luxurious and gorgeous. You can really tell this lipstick was made with attention to detail. One of the best...

petgirl30 Verified Jun 06, 2026

Disappointed

***purchased myself*** Boooo. Nothing like OG Marc Jacobs. The lip color looks nothing like the photo, and the formula is nothing special that justifies $32 a bullet. I'm so bummed. I waited SO long for this and I'm very disappointed. Very underwhelmed.

featherstars Jun 03, 2026

Smudges easily

[I received this product in exchange for my honest review] Packaging is cute but the actual lipstick had all these clear bumps I had to google if it was mold. Google says it’s fat separation. The lipstick has a strong chemical scent and taste. It smears and smudges easily. The color is supposed to be mauve but it’s a dark berry color.

SeanaLea May 28, 2026

It’s a good product. But not my go to.

[I received this product in exchange for my honest review] The first thing I noticed about the product when I opened it was the packaging. Super cute! Looks like a heart balloon on top of the lid. The color was a bit too light for me. It just looked like I put concealer on my lips. It works better if lip liner is applied to add a little more color. (I attached a photo with just the lipstick and then another with the lip liner and the lipstick.) It went on easy and smooth. It doesn’t feel...

AliceAB1 Verified Jul 09, 2026

Not the shade in the advertised product photo

Completely misleading picture. The product I received vs the one I thought I ordered are completely different. I bought love drunk, it’s more of a dark nude. No where near the photos. Will be returning .

lauradd Verified Oct 12, 2026

Great fall color - 500

The feel is so light and silky. I love it. The packaging is cute and secure enough to throw in a bag without worries.

erirae Verified Oct 02, 2026

Cute packaging, disappointing color

Beware if buying online, the color “101 love muscle” looks nothing like it does in the comparison photos. It’s more of a peachy nude, not pink at all. I almost wondered if it was labeled wrong at the factory, but even in the packaging swatch it looks way different. Very disappointing because the pink in the group shot looked promising! I’ll be returning.

asil69 Verified Sep 30, 2026

Unwearable due to the taste it leaves

The color is nice and the feel is great but the taste is VILE! Its like some sort of chemical taste that once you apply the product to your lips, it gets into your mouth and its a constant, vile chemical taste that you can not get out unless you drink some water and remove the lipstick from your lips. Im returning this. How do you put out a product for lips that puts such an awful taste in the mouth??

MrsMythra Verified Sep 29, 2026

Great color

Great color. Not the best lasting power. One of my favorite lipsticks.

steflock Sep 28, 2026

Cute packaging

Formula is full coverage shine but does not last long at all. The casing is my favorite part of this whole lipstick.

Bemh Verified Sep 27, 2026

I honestly haven't found a lipstick shade so flattering on me in a long time (I am very fair and cool toned) and I really like the formula. It's definitely not long wear, but I have always found long wear lipstick to be very drying and "textured" so I don't have a problem with re-applying after meals. It has a nice finish that isn't super glossy. The packaging is obviously adorable and very Marc Jacobs. I personally haven't had a problem with the lipstick opening itself.

karlasoda Verified Sep 19, 2026

I love the shade color and the performance, the packaging design is nice but it is chip, it doesn't stay closed, constantly it opens itself, for the price I am paying, it deserves better quality that stays closed while I have it in my cosmetic bag or my purse....

11114183994 Verified Sep 14, 2026

the smell is absolutely awful on these lipsticks and the cap falls off constantly even it you barely touch it.

lizzys481 Verified Sep 09, 2026

Great Formula, Bad Packaging Design

I love the lipstick, it performs beautifully, the color is gorgeous, and the scent takes me back to the Marc Jacobs line from the 90s. However, the packaging, as fun looking as it is, is terrible. The cap does not lock on and falls off in my bag, which has resulted in a huge mess and wasted money.

highlypigmented Verified Sep 08, 2026

Pretty Plum Shade

Glides easily over the lips, comfortable to wear, and buildable color. Not super long lasting but decent. I got maybe 3 hrs of wear with this.

Blueeyedkate21 Verified Sep 07, 2026

Do Not Get 200 Love Drunk

Soooo misleading. The color on the website is this beautiful peachy pink color where as the actual color is like a mauve pink. Definitely will be returning. Do better Marc Jacobs

kimber33lee Verified Sep 05, 2026

Skip

I don’t even know where to start. Wanted to love these because of the adorable packaging, but the colors are terrible on. They also come off with a light swipe, there’s no way these are lasting through anything form of contact. Way too overpriced for something I will hardly use.

Brightonfav Verified Sep 03, 2026

Cap comes out easily

The shade is beautiful quality of product itself is ok. I bought it because of the packaging which is cute but the cap comes out easy. So if you have it in your bag it will get damaged. The lipstick and shadow can only be used at home.

ReReBebe84 Verified Aug 30, 2026

Chemical Taste

Horrible after taste. Very cute packaging. Doesn’t last long even with lip prep and liner. Keeping only because of the super cute heart packaging.

mlandpeach Verified Aug 26, 2026

I like these lipsticks. They're fairly long lasting for a tube lipstick. I am not a fan of the shades, though. I bought 4 and they all look almost identical. This shade isn't this bright peachy pink. On me it's just a midterm brownish peach pink shade, very similar to Eat it up and the other 2 shades. swatch them in store before you buy.

Sheezyxo Aug 26, 2026

Gorgeous

[I received this product in exchange for my honest review] Marc Jacobs back in the makeup game and the world feels right! Their new Heart On Lipstick is stunning in every way! The packaging, the design, the look, the feel, the wear...this Lipstick is everything! It goes on smooth, it's buildable in color, the shade is GORGEOUS and the Lipstick lasts! I love the texture of it, very lightweight formula but packs a punch in color. Everything about this Lipstick feels luxurious, I'm obsessed!!

Senpaiiiii Verified Aug 23, 2026

Beautiful but the cap sucks

I got the shade 600 POP OFF and it is gorgeous. I like the texture of the lipstick though and it makes my lips feel hydrated. Giving it 2 stars because the packaging needs some work. The cap easily falls off (especially when traveling with it in my purse) but somehow it slips off even when stored away. I would love to repurchase once I run out, but I sadly won’t until they improve the component. Perhaps it needs a magnetic cap or something to make it stay on. I will likely depot it because...

Gondor Aug 23, 2026

Meh pinkish and doesn't set or last

When applied with a thick layer, it never really set and looked off. It dried a bit nicer and looks more matte and like a stain. I need to try this in a neutral as the formula seemed nice but the color payoff was subpar at best. Returning the red. Also pulls very pink. The pic is any 15-20 min after applying and no food or drink.

LiaG13 Verified Aug 19, 2026

Love the color and it’s so smooth but the top pops off so easily :(

lliv26 Verified Aug 17, 2026

Love muscle does not look like that at allllll

The color is SO off! I was shocked. It’s a beige kinda like a foundation color. No pink in sight. The bottle is so cute though and I do like the formula. I was just pretty disappointed with the color!

Katie9021 Verified Aug 11, 2026

While the formula is very smooth and hydrating, the color is not as advertised. This is more of a nude neutral tone, and is not very cool toned. Additionally, the product was put in the tube skewed, and the case sometimes rattles/feels loose.

allisonrose1022 Verified Aug 10, 2026

Love Muscle does not look like that.

Love Muscle is not pink, it’s beige. Think concealer lips. Also I wouldn’t call this lipstick, it’s definitely more of a tinted balm. It is very creamy though. I’m just so disappointed with the inaccuracy of the color online. I was hyped about the return of Marc Jacobs beauty.

Furug Aug 08, 2026

Beautiful everyday nude lipstick

I love the soft shine finish of this lipstick. The cool light brown beige shade looks natural and elegant, while the formula feels smooth and comfortable on my lips. It applies easily and gives my lips a polished look without feeling heavy or dry.

TK913 Verified Aug 08, 2026

Lid Doesn't Stay On Well

Smells great (like the Dior lip color, pomegranate) and the color is pretty. But, the lid doesn't stay on well at all. The ridge to let the tube click to the lid is too weak.

Trinity0128 Aug 07, 2026

Must have!

[I received this product in exchange for my honest review] Love the packaging! It is adorable and easy to take on the go! The coloring is very subtle but does add a nice touch for everyday makeup. I would definitely recommend if you like a lipstick that makes it feel like you’re not wearing lipstick!

dcocoa Verified Aug 06, 2026

The prettiest nude brown

This is a STUNNING shade. Easily a summer and fall color that any complexion could wear. The color is very opaque and smooth. I knew I had to have this shade.

13liza Verified Jul 31, 2026

no go

Bought this lipstick in the shade love muscle. I don't mind the formula, but it's supposed to be a cool pink....and definitely is not cool toned. I Unfortunately have to return.

rubyp Verified Jul 31, 2026

The cap constantly falls off.

The lipstick it okay nice neutral color my shade is old Mac NC50. The package is stupid and juvenile. I think it’s ridiculous when the cap keeps falling off in my purse I won’t purchase. 

anies7 Jul 25, 2026

Soft and comfortable

Im absolutely loving the Marc Jacobs beauty heart on lipstick. The packaging is so elegant and luxurious and the formula feels amazing on my lips.

amf082694 Jul 23, 2026

Must have

This lipstick is amazing, it’s beautiful and hydrating, long lasting. It wears beautifully and doesn’t budge when wearing, I absolutely loved it and would purchase it again and again

midnightwithme Verified Jul 23, 2026

It's Fine

The shade is lovely, the formula is average. Definitely need to reapply throughout the day

LinZao Jul 23, 2026

A must have !

[I received this product in exchange for my honest review] It’s not very smooth to apply. Very compact to put in your purse and has a lil cute heart! Covers my lips well but with some layers ofc. Accidently left this in the car and it didn’t even melt in the Texas heat! Results may vary but that was mine.

newyorkcityowl Verified Jul 22, 2026

Packaging is awful, formula just okay.

I like the formula, it has nice moisture and color, though probably won't last long. Colors are also a bit off in photos. The packaging is awful, it opened up in my purse getting everything dirty. For the price Inwouldn't recommend. Very cheap. This rebrand was a bust on multiple levels.

islere1 Verified Jul 18, 2026

Meh

The formula is perfectly fine the color is so off. It looks nothing like the picture. Very warm and more brown. Wish it matched the actual color shown.

brennasana Jul 15, 2026

Sheer Delight

[I received this product in exchange for my honest review] This lipstick is sheer and balmy, and can be built up for more intense color. It has a light and pleasant taste and smell. It applies with a smooth consistency. The shade love muscle was a warm nude and gave a “my lips but better” look.

DayanaGarza Jul 14, 2026

Wow!!

[I received this product in exchange for my honest review] What!!!! I’m so in love with this lipstick! The formula it’s simply amazing! Very light and shiny… gives you a thin layer of color and feels like nothing on your lips. The shade it’s very natural lip so it’s perfect for every day. And can we talk about the packaging? So unique!!

MadisonG1086 Jul 14, 2026

Beautiful color

Beautiful color. I really appreciated how it brought out my blush color amongst a darker skin tone. It glided smoothly without applying too much and left my lips feeling smooth. The packaging is also the cutest!

Miaisalitperson Jul 11, 2026

cap keeps falling off but other than that it great

[I received this product in exchange for my honest review] the cap does keep falling off but other than that the formula is amazing and color is great. it makes my lips pop. it stays on nice my and applies nicely

Sarah141414 Jul 11, 2026

[I received this product in exchange for my honest review] I was so excited to be sent this new lipstick to try. I don’t usually wear lipstick but was pleasantly surprised by how great it felt on my lips. The formula was hydrating, application was smooth.

Myreviews48 Verified Jul 11, 2026

It ok

Package is very cute, lip colour shade is very nice, creamy texture but don't last long on lips and have to use a few times to get the colour. For the price a pass

bushramohib Jul 10, 2026

Beautiful shade

[I received this product in exchange for my honest review] The shade is beautiful it goes on smoothly and feels comfortable on the lips. Formula is easy to apply and gives fresh look very pretty. Highly recommended

thenson10 Verified Jul 09, 2026

Not the color shown

Positives first! The formula is great. It’s very moisturizing and light filling but on the negative side the color shown is not the color you get. This is a warm nude. It is not a lot cool pink. I bought this for the light cool pink color so I’m very disappointed. I have to wear super pink liner and lipgloss over the top to make it work.

ddiaz8199 Jul 09, 2026

Creamy formula

[I received this product in exchange for my honest review] Lovely color and moisturizing formula. I found the design of the packaging adorable. Color was beautiful and flattering. Although I enjoyed the creaminess of the formula, it only wore for about 2-3 hours before fading. As pictured color “booty call” paired with Mac lipliner in soar.

anniefine Jul 09, 2026

Smooth as buttah - it’s a must

[I received this product in exchange for my honest review] Love love love love this lipstick. Smooth as silk and slides on the lips like extra soft butter. Buildable color but the fist swipe is pretty pigmented for a light toich.

Anna1602 Jul 07, 2026

Great everyday lipstick

[I received this product in exchange for my honest review] It’s such a beautiful lipstick with light coverage.Packaging is so beautiful everyone always compliments it.It gives pretty everyday coverage.Ill definitely buy different colors.

Vielkastars Jul 07, 2026

Smooth like butter

[I received this product in exchange for my honest review] this product is smooth like butter with a rich intense color with a little sheer. I love this formula that let my lips hidratated and The package is lovely.

Lindathekinda Jul 07, 2026

Smooth and natural lippie

[I received this product in exchange for my honest review] I got the shade booty call and I am in love. It glides on incredibly smooth and gives the most natural looking color. This is perfect for every day wear and unlike a lot of lipsticks I have tried, it doesn’t leave a crusty and dry look. It’s definitely more sheer and glide on really easy so it’s good for a more natural look and not a full lip coverage. Blends in well with my natural lip color. It’s not too thick and it leaves a very...

NicoleR22 Verified Jul 06, 2026

A work of art

It came with a little scratch in a border, but beside that, super pretty and soft!

Burcuful Jul 06, 2026

This color is a NO.

[I received this product in exchange for my honest review] Great if you’re looking for a zombieesque color for Halloween. I absolutely loved the texture and the feel of this lipstick on my lips but this color is NOT for someone with medium skin tone. It pulls TOO cool. It also doesn’t last too long, I would say the same as any other lipstick. Otherwise it’s easy to put on, I definitely will be trying it in different colors!

LaOrs Verified Jul 05, 2026

A must have

My absolute favorite and will be used for my go to for both everyday wear and special occasions. It applies like a lip gloss but stays and wears like a lipstick. It also doesn’t go over the edges of my lips. R Really hope they keep t

claudmariie Jul 05, 2026

Smooth and Creamy Finish

[I received this product in exchange for my honest review] Smooth application, the lipstick is a creamier texture, easy removal, had a pleasant light scent that wasn’t overpowering. As for the longevity it’s definitely not a lipstick that’s going to stay on for a long time it’s definitely one of the types that you will need to reapply. All in all i really enjoyed the lipstick and the color. It was the perfect neutral shade without it having too much warmth. The packaging is super cute but...

bthorn06 Jul 05, 2026

Pretty color!

[I received this product in exchange for my honest review] Love the packaging and heart shaped tube this lipstick comes in. I got the color kinky business which is like a neutral mauve. It goes on smooth with a nice semi shiny finish. It wears best with a similar liner. No scent irritation or skin irritation. The product didn’t stay on beyond about an hour before I reapplied so I took a star for longevity.

tmast23 Jul 04, 2026

[I received this product in exchange for my honest review] I love this product. The packaging is so cute and I love the color. It has a nice finish and lasts a long time. It doesn’t feel heavy on my lips either.

abbydrose Jul 04, 2026

Love

[I received this product in exchange for my honest review] This Marc Jacob’s beauty heart on lipstick is such a beautiful color and goes on so nice and smoothly and I love how it is heart shaped. It is very pigmented and last a pretty long time too!

neferti Jul 04, 2026

Just average, don't break the bank for it

This lipstick is very blendable, meaning it isn't horribly hot pink at first application. It's smooth, but it catches, and if your lips aren't primed it will make you look chalky and pill. It doesn't stain, which is nice, snd of vourse the packabut the longevity is... okay. All in all, okay product.ging is adorable, but I can imagine it making a mess in yout bag if it gets cracked. nice, and of course the packaging is adorable, but I can imagine it making a mess in your bag if it gets...

MissMaryJanee Jul 04, 2026

Almost perfect

[I received this product in exchange for my honest review] I love this lipstick. The color is so close to my natural lip shade, it feels so moisturizing and leaves my lips feeling softer. It doesn't wear the longest a few hours if you're not eat or drinking.

jord333 Jul 04, 2026

Nice satin finish

[I received this product in exchange for my honest review] This is a really nice, comfortable full coverage lip stick. The formula is more stain with a subtle sheen. It’s creamy, but I wouldn’t call it hydrating. The dude Kinky Business is a very pigmented brow shade. The major downside is the packaging. It’s super cute but quite bulky. Overall, it’s a nice product that can be built up or down depending on the look you’re going for.

Brittkneeee Jul 04, 2026

Love Love Love!

[I received this product in exchange for my honest review] The Marc Jacob’s Beauty Heart On Lipstick is dreamy. The perfect amount of hydration and pigment in a long wearing lipstick! I received the color “Booty Call” and at first I was hesitant that I would like the color as it seems to be more brownish red, but I love it! The pigment is not extremely intense, and my favorite part is the amount of hydration it gives my lips. The scent has more of a Vaseline smell than anything, which...

marie6857 Verified Jul 03, 2026

My new soulmate lipstick

I usually decide whether to keep or return a lipstick on color alone, and luckily this made the cut AND it’s also smooth and moisturizing. Win-win!

Beaddic122 Jul 03, 2026

Luxurious!!👌🏻

[I received this product in exchange for my honest review] I’ve been really impressed with the Marc Jacobs heart on care & color lipstick. From the first application, it feels more like a nourishing lip balm than a traditional lipstick. The formula is lightweight, smooth, and incredibly comfortable, leaving my lips soft and hydrated throughout the day. The color payoff is beautiful buildable enough for a natural everyday look or a richer finish with a few extra swipes.it glides on...

lilianlopa Jul 03, 2026

The packaging is everything

[I received this product in exchange for my honest review] The packaging is AMAZING I love everything about this lipstick. The smell is spectacular and the feel is luxurious. I can live for the heart shape! It is hydrating and good pigmented.

liyahro Jul 03, 2026

Thanks Marc

[I received this product in exchange for my honest review] This makes the most perfect lip combo! The packaging is sooo cute and I love to put this in my purse. It has a great coverage, you can build it up to be opaque or use lightly for a more sheer color. It glides on easily and lasts for a long time. The color pay off is absolutely beautiful. There’s also no aroma or smell, which I like.

xoxoDemi Jul 02, 2026

The perfect lip shade

Marc Jacobs really outdid themselves with this collection. The bold shade names are so fun, and every color looked gorgeous—it was hard to choose! The moment I saw “Blow Stick,” I knew it was the one. It’s the perfect neutral on its own and also works beautifully dabbed in the center of another lipstick for added dimension. The heart-shaped compact is unique and easy to spot in my makeup bag. The formula glides on like butter, feels incredibly hydrating, and leaves my lips soft and smooth....

prrrmeow Jul 01, 2026

Pretty shade, buildable.

Shade is nice and you can build on it. Lipstick feels smooth, nice consistency. Doesn’t feel thick or sticky. Overall I like it. Might get a shade for every day wear though.

ADeck15 Jul 01, 2026

Luxurious, smooth lipstick in subtle+elegant shade

[I received this product in exchange for my honest review] This lipstick feels so luxurious – from the smooth, creamy application to the gorgeous, high-end packaging. The shade is subtle, yet beautiful and wearable (101 - Love Muscle). It looks like it would complement many complexions and skin tones. While it did rub off fairly quickly, I wear a mask at work, so that may have affected wear time. I still really enjoy how comfortable and elegant it feels. I will definitely be reaching for...

wnguddlek33 Jul 01, 2026

Cute packaging, easy to apply but not long lasting

I had my sister test out the Marc Jacobs Beauty Heart On Lipstick shade Lips Don't Lie and we both thought it was so cute! The packaging is absolutely adorable and feels really luxe. Its super easy to apply glides on smoothly and feels comfortable on the lips. The shade looked gorgeous and gave a beautiful finish. The only downside is that it isn't the most long lasting so you'll probably need to reapply after eating or drinking. Other than that, its such a fun lipstick to keep in your bag,...

HeatherA33 Jul 01, 2026

Buttery application and a bold color

[I received this product in exchange for my honest review] Unfortunately this isn’t my color. However, I’m not factoring that into the review. The lipstick itself is really creamy and blendable with decent coverage. Some of my pink lip does show through a touch, but I think it gives the lipstick dimension. The application was actually very easy with the new product because the edge was crisp and sharp. I got a really clean line without any cleanup or needing to use a lip brush. I do have...

macisammidaigle Jun 30, 2026

BEAUTIFUL!!!

GORGEOUS! I absolutely love the color, your able to get easy coverage, goes on easy in one swipe, the packaging is soooo cute and so high quality, i would recommend this to everyone! And the finish is beautiful! So lightweight and easy to wear!!!

alex509 Jun 30, 2026

A must have!

[I received this product in exchange for my honest review] This is absolutely stunning! It makes my lips feel nice and moisturized while also not being too over the top. It is a buildable formula so it can be as light or heavy as you want.

Mirandab95 Jun 30, 2026

[I received this product in exchange for my honest review] First off this packaging is the cutest I have ever seen! I love the little heart balloon. Second this formula is great! It has a nice shine and not sticky. This color is a great, your lips but better color. It’s definitely my everyday color. The formula keeps my lips moisturized and feels very comfortable.

alexandramartnz Jun 30, 2026

Smooth and hydrating!

[I received this product in exchange for my honest review] So glad Marc Jacobs beauty is back, love this lipstick it has a sheer finish, so easy to apply, it feels very hydrating and it’s long lasting, I’m loving it!

Lindsaymorgen Jun 30, 2026

Great lipstick!

The packaging on this lipstick is so unique and fun! The lipstick itself is very hydrating and very pigmented. I love how smoothly it applies and how hydrating it is

GaleanaC Jun 30, 2026

It’s a lipstick balm

[I received this product in exchange for my honest review] First of all I love this packaging, the heart unstoppable. The lipstick is so cute. This is a creamy nourishing lipstick, it hydrated and softened my lips and in my one pictures you can see my lips were pretty dry (due to cold I’m fighting). It feels comfortable on, the lipstick glides on, the color applies evenly, and gives slight shine. One swipe I got really good color payoff. Since it’s creamy it does transfer, and you do have...

RaaRah Jun 29, 2026

[I received this product in exchange for my honest review] I love this lipstick so much! It is such a beautiful color and is buildable so it you want more pigment you can just put a little more on. It’s so moisturizing and long lasting. I would definitely recommend the product to anyone who is looking for a long lasting beautiful product. It doesn’t feel heavy on your lips and doesn’t smudge easily once dried.

NeCassol Jun 29, 2026

My new favorite nude lipstick!

[I received this product in exchange for my honest review] This lipstick is amazing! The package is super cute and pretty. Pigmentation is great, and it has a nice sheer, hydrating texture, which doesn’t leave the lips feeling dry.

RachRach1738 Jun 29, 2026

Leaves your lips moisturized

[I received this product in exchange for my honest review] I tried Marc Jacob’s Beauty Heart On Lipstick and love it! It goes on easy like chapstick or lip balm and the color intensifies with every pass over on the lips. It left my lips softer and more hydrated after using and had a pigmented glossy finish. The lipstick container is sooo cute! It’s heart shaped and has a shiny heart on the end of it in whatever shade your lipstick is in. The tube definitely elevates the feel of the lipstick.

DH67 Verified Jun 29, 2026

Don’t waste your money cheaply made

I wanted to love this product, the color is absolutely beautiful. But that’s where the love begins and ends. The packaging is horrible. Cute,.. but cheaply made I found myself struggling to keep it closed! It ruined the inside of my purse because the top kept coming off and I didn’t realize it. Do not waste your money on this product. 

spov Jun 28, 2026

Gorgeous color and application

[I received this product in exchange for my honest review] I really liked this lipstick! The color was a perfect, nearly nude but better shade on my skin and it brought a little bit of color to my face without making me look too done up. The packaging is adorable and I really liked the texture of the lipstick. It felt smooth, soft and moisturizing, almost like a balm. I did need to reapply after a few hours but that's to be expected with a creamy lipstick and I was really happy with this...

LisaMK28 Jun 28, 2026

Everyday wear ready

I receives this complimentary product in exchange for my honest review. This lipstick had a natural sort of finish to it and glided smoothly across my lips. I decided to pair it with a bit of clear lip gloss to give it a bit more shine. I did have to reapply after eating a meal, but general everyday wear it was good. Its not transfer proof since I tried it while wearing a mask and left some marks. The presentation of the tube was nice and really thought the heart design was very cute and...

purplefan000 Jun 27, 2026

Good but not great

[I received this product in exchange for my honest review] Nice product, it is creamy and the coverage is good. Opacity is very good covers all the pigments from my lips. It is just the right amount of slickness with out being too slippery. I don’t think it need to be build up as one coat is enough. I don’t find it to bleed even without a lipliner, however the staying power is not as good as drugstore store brands. I did expect more. It is very comfortable but because I don’t do touch up in...

dannachen Jun 27, 2026

Not cruelty free parent company

[I received this product in exchange for my honest review] One star docked because the parent company isn’t cruelty free, and one star docked because I’m not a fan of this lipstick. The packaging is super cute but this color doesn’t suit me so I won’t be using it again

emilywhit22 Jun 27, 2026

Okay Lipstick

[I received this product in exchange for my honest review] The packaging is really cute. I love the heart on the actual lipstick holder. However, the lipstick doesn’t stay on all day. You definitely won’t be able to drink liquids or eat food with this. If you’re OK reapplying throughout the day then this would be a good lipstick for you, but just not my cup of tea. I want a lipstick that will last me all day and this does not. I really enjoy this color though it gives a slight shine, but...

MishMosh66 Verified Jun 27, 2026

The formula is very hydrating and comfortable. My only issue is that the pictures are not a true representation of this shade. Definitely more nude than peachy.

HelenKh Jun 27, 2026

I’m obsessed

[I received this product in exchange for my honest review] I’m absolutely in love this Marc Jacobs Lipstick. The color is stunning and looks so flattering on my lips. It applies beautifully, feels smooth and comfortable, and the finish is gorgeous. And the packaging is absolutely unique beautiful-it feels so luxurious every time I use it. I’m obsessed !

arenzy8 Jun 27, 2026

Comfortable

[I received this product in exchange for my honest review] This balm is so pretty and comfortable to wear. It’s truly the color of my lips but better. It glides on and just melts on your lips. I love the packaging as well. It feels very high end but cute.

jdmom4 Jun 26, 2026

Gorgeous, creamy lip color

[I received this product in exchange for my honest review] The container is so unique. It’s an attention-getter, for sure! It also looks great on the vanity or dresser. But the formula? Even better. I hate waxy formulas that are sticky and cake. This is so smooth and creamy and feels like a fancy lip balm. I love the texture and color coverage. I don’t usually go for a nude, but I tried Booty Call and it’s subtle but noticeable. It’s like a “you look different but not made up” look. It...

91Mia08 Jun 26, 2026

Light, perfect match daily lipstick!

[I received this product in exchange for my honest review] Love this lipstick! I was initially worried because the tube looked much darker than I expected. However, when I put it on, it was the right nude shade! It’s moisturizing, light and lasts an ok amount. I did have to reapply multiple times like after eating. Initially, there was a slight fragrance but I didn’t notice it after the first application. There’s no taste to it so I won’t be constantly licking the lipstick off (you know what...

nnnnnnnnnnggggg Jun 26, 2026

Very buildable product and such cute packaging !

[I received this product in exchange for my honest review] Great buildable lipstick the packaging is to die for ! I will keep it for forever ! The color 001 (blow stick) matches so close to my skin tone and I thought it was going to be a peachy tone but it wasn’t but I still love the packaging.

Notyourbeyotch Verified Jun 26, 2026

Yay

Definitely like this lipstick, especially the color as I always have a hard time finding lipstick that I like! Packaging is super cute as well and on par with the price point. My only gripe is that the lid does not seem to stay on very well as I often get in my purse and find the shoe components completely separated. I will probably just have to switch to having it only at my vanity

hdjzwindwubdid Jun 24, 2026

Creamy and hydrating lipstick with rich color and a cute heart detail. Glides on smoothly, lasts well, and feels comfortable all day.

lochnessG Jun 23, 2026

Perfect nude color

I absolutely loved this shade, I’m not a fan of bright colors, I know, basic, but this is the perfect nude color. It’s very very subtle. It goes on smooth and didn’t crack or smear also left my lips nice and soft. The lipstick container is a bonus as well as it is so cute!

Jojopragmatic Jun 23, 2026

Marc Jacobs Beauty Lipstick

The Marc Jacobs Long- Lasting Soft Shine Lipstick is so soft and so beautiful. I am so happy with how moisturized my lips are when I wear it. The lipstick is not matte and it doesn’t look dry. It’s so smooth and soft. I’ve received so many compliments on it and will definitely continue wearing it

carolinek3 Jun 22, 2026

Love this

[I received this product in exchange for my honest review] This is like a lip balm lipstick and I am obsessed! The formula is so creamy and smooth. I hate when lipsticks dry out your lips and you almost need a lip balm or gloss on top. This one doesn’t need that! The color is dramatic yet wearable. Could not be more pleased with this product! Here’s a before and after photo

landmbfan Verified Jun 22, 2026

Beautiful color and feels nice but, keeps opening up in my purse. I have to keep it in my desk at work.

GWhite09 Jun 22, 2026

Beautiful color but short wear time

[I received this product in exchange for my honest review] The packing is adorable! The color is a perfect summer pop to any outfit. I will say be sure to exfoliate your puckers because this color will show EVERY hidden secret dry flake you didn’t know you even had. It feels smoot and silky when applied with a sweet scent. The downfall is the wear time is short, especially if you’re wanting a sip of something yummy or a nice little bite of dinner.

carynpaige Jun 22, 2026

Hydrating and beautiful

[I received this product in exchange for my honest review] This lip product is so good! The packaging is so cute, and I love the little balloon appliqué on top. The product itself is so creamy, balm-like and hydrating. The color is buildable, so you can blot it out for a barely there sheer shade, or build it up to wear a bold and vibrant pop of color. It feels so great on the lips and looks great too. It wears well and while it is not long-wearing, it does have decent staying power. I want...

DSMW Jun 22, 2026

HEART ON

[I received this product in exchange for my honest review] I love the texture of this lippie! It’s very clean girl: fresh looking. It’s glossy. The shade is such a beautiful nude. It obviously will transfer because of the formula. Doesn’t really have a scent besides smelling like a lipstick

11628778384 Jun 21, 2026

Perfect cool tone pink

[I received this product in exchange for my honest review] The perfect cool tone lipstick for the cool tone girlies! Super lightweight and comfortable to wear and reapply throughout the day. Does not transfer. Easy to remove when removing your makeup. The packaging is so cute with the heart.

Danikins13 Jun 20, 2026

Subtle and bright red tint

[I received this product in exchange for my honest review] I really love how easy it is to glide the lipstick and the color is perfectly subtle. It lasted a very long time, even standing outside in the heat during a world cup game. My only complaint is that the cap is a bit flimsy so it would get lost in my bag. Willing to try other colors!

LauraEich Jun 20, 2026

Great lipstick!!

[I received this product in exchange for my honest review] I really love this lipstick. The shade is beautiful. It also feels very smooth going on and stays on for awhile. It has full coverage and it is now my go to lipstick!

Kristy7649 Verified Jun 19, 2026

These would’ve made PERFECT refillables. Green 💚

LOVE the color selection, the formula but the packaging! 10/10 That’s why I was immensely disappointed that the cap does not stay on. I have to keep it in its own holder so it doesn’t get ruined. I purchased a blush along with it and have zero problems with that. I’m hoping this is a one-time deal but I’m wary of purchasing another to find out. Anyone else have this issue?

taityb Verified Jun 19, 2026

New staple!

I have not been this excited for a makeup launch in years… The packaging definitely got me! Lipstick feels great, super smooth and buttery and also lasted quite a while on me. Will be trying more shades.

TakoBokhu Jun 19, 2026

Beautiful formula, gorgeous shade

[I received this product in exchange for my honest review] I’m absolutely in love with this lipstick ! The texture is incredibly smooth, creamy and comfortable on the lips. My lips stay soft and hydrated throughout the day. The color is stunning. The packaging deserves special mention. The heart-shaped design is unique.

TakoBokhu Jun 19, 2026

Beautiful formula and unforgettable packaging

[I received this product in exchange for my honest review] I’m absolutely in love with this lipstick ! The texture is incredibly smooth, creamy and comfortable on the lips. My lips stay soft and hydrated throughout the day. The color is stunning. The packaging deserves special mention. The heart-shaped design is unique.

LiliaBeauty Jun 18, 2026

Excellent

[I received this product in exchange for my honest review] Richly pigmented with a creamy texture, comfortable all day and long- lasting. Smooth formula that glides effortlessly. Riche color payoff.

sstiles12 Jun 18, 2026

Love!

[I received this product in exchange for my honest review] I love this lippie! The color is great, light but good coverage. Lasts a good while before you need to reapply. Great buildability and feels like satin on!

ally24601 Verified Jun 18, 2026

Came broken

I was sooo excited to use this! But it came broken!! Normally I wouldn’t take it back but part of why I bought this product was for the fun packaging. Hopefully the next one doesn’t come broken.

giantsgal Jun 18, 2026

Such a cute container - layer for more pigment!

[I received this product in exchange for my honest review] Love how layerable this product is! One lightweight layer for sheer, several for more pigmented coverage. Very natural shade and the CUTEST container! Love this product.

mash1390 Verified Jun 18, 2026

scent is atrocious

I absolutely cannot stand the smell and it leaves a gross taste in your mouth. The packaging is super cute and was the main reason I bought it but it's made of the silicone-y material which will get dirty easily and sticky over time. Colors are cute but the formula isn't unique. Would've been okay with everything else but the scent/taste unfortunately made this a hard miss.

1475232707 Jun 17, 2026

[I received this product in exchange for my honest review] I’m obsessed with the packaging! It’s so fun! The shade is definitely a bold and vibrant one. Great for festivals and fun glamour looks. It glides on smooth and leaves a nice finish.

pondflower Jun 17, 2026

Absolutely love

[I received this product in exchange for my honest review] This tube of lipstick is absolutely beautifully made from the tube which is a beautiful deep color as well as shaped like a heart - I really lo e the lid top with its 3D look of the heart. The color was almost the color of my natural lips so I was very happy with the outcome of a nicely stained lip and it was hydrating ans didn't dry my lips out. When I wiped it off it still held a nice color to my lips.

RinaaLynn Jun 17, 2026

[I received this product in exchange for my honest review] This is such an amazing product! I’ve never tried this brand before but it’s easily going to become one of my go to!! The shade is stunning and it went on so smooth!

Lovenglish9 Verified Jun 17, 2026

Love This Color!

This is my new everyday lipstick. It feels great going on and lasts pretty well, but I have to reapply after eating or drinking. My lips feel moisturized and I love the product itself. The lipstick doesn’t stay closed which is disappointing because the packaging is super cute..

aim0714 Verified Jun 17, 2026

I’m surprised at the negative comments about this lipstick. I love the color, the finish and the taste wasn’t bothersome. It’s a great neutral pink!

Vanessab9 Jun 16, 2026

[I received this product in exchange for my honest review] The heart shaped packaging is definitely eye catching and unique. At first glance, you might expect a thicker product inside, but it actually comes in a slim tube. The formula is very nourishing and creamy, more like a balm than a traditional lipstick. It glides on effortlessly and still delivers solid color payoff without being sheer.

tayllormontez Jun 16, 2026

Beautiful

[I received this product in exchange for my honest review] This lipstick is beautiful. The packaging is absolutely amazing. Just a little bulky. The design is easy to use and it is very long wearing. It does transfer just slightly when eating and drinking but nothing unbearable compared to most lipsticks on the market definitely will purchase and more wearable colors.

lynxsey Verified Jun 16, 2026

I agree with other reviewers, the color is way off and much more brown than pictured

StylesByT Jun 16, 2026

Hydrating, Comfortable & Gorgeous Color

[I received this product in exchange for my honest review] Love this lipstick! The formula feels like a nourishing lip balm more than just a traditional lipstick. It glides on smoothly, feels lightweight, and keeps my lips hydrated and feeling soft throughout the day. The color is flattering and easy to wear, making it perfect for everyday use and for more polished makeup days. The packaging is adorable and feels luxurious. If you’re looking for a comfortable lipstick that combines...

avsmind Verified Jun 16, 2026

Cheap and color not as pictured

It’s a terrible cheap product and this color in real life is nothing like on the picture! This lipstick even tastes so bad I had to wipe it off in a couple of minutes.

xSummer Verified Jun 16, 2026

Pretty

LOVE the shades and feel of this. The taste is a bit odd but otherwise this is such a pretty lipstick. It feels soft on the lips.

penelope73 Verified Jun 16, 2026

Not as described

The color looks nothing like what is shown online and the lipstick is dry with zero shine. I actually wiped it off, it was not good.

ma11oryb Jun 16, 2026

Love how natural it looks on me

I love this shade. I was afraid it was gonna be too dark for my liking, but it is super natural which I love. You could build it up to a deeper shade, but I like a more natural shade, like my lip shade but a tiny bit darker. The packaging is cute, but the lid sometimes comes off on its own when I have it just loose in my purse

pippyppp Verified Jun 15, 2026

very cute packaging but I was disappointed in this lipstick. very dry on the lips and it doesnt stay on very long.

sweetblushes Jun 15, 2026

A Must Have In My Routine

[I received this product in exchange for my honest review] I loved how smooth this lipstick glided how on my lips. It really gave lip balm feel. Not matte more smooth. One swipe was enough but u can layer up for a more intense red. After eating I still could see some red that only needed a touch up

vivaladoc Jun 15, 2026

Colors are off, lipstick fades and feathers quick

What is up with these colors? I am so over brands using photoshopped color of the products on models. I mean, we can clearly see the same exact image used for how many different shades? Brands have got to stop doing this. How hard can it be to take a picture of different colors on different skin tones? It’s super disappointing to buy something and it ends up being a totally different color. And half these product reviews, people don’t even bother properly evaluating the product. Besides the...

morgan2278 Verified Jun 14, 2026

Online colors are wrong

I love the packaging and that’s where it stops. I bought several shades and they are all not even the same color family as described and pictured online - do yourself a favor and look at people that have left reviews with her picture and notice how none of the pictures match the online swatches with the

Malika357 Jun 14, 2026

Love this lipstick!

[I received this product in exchange for my honest review] I have the shade 104 Eat It Up and absolutely love the color! It's such a pretty every day shade and it lasts really well. The formula feels really comfortable on the lips, it's moisturizing, not sticky, and doesn't leave my lips feeling dry. It also has a light scent that I really like. The packaging is super cute too! I'm very happy with this lipstick and would try more shades.

kkwright Jun 14, 2026

Beautiful and adorable!

This lipstick goes on so incredibly smooth. It has buildable color and makes my lips feel soft. It feels as if there is nothing on them! The packaging is absolutely adorable! The only thing I didn’t like was the scent, it just smelled weird.

thickshady Jun 14, 2026

A must have for an everyday makeup look!

[I received this product in exchange for my honest review] I absolutely fell in love with this lipstick! It’s the perfect shade of muse for my lips plus it’s soft and not harsh on my face. It’s easy to wear with a perfect matte-set finish. 10/10 for me

Krys1984 Verified Jun 13, 2026

This is the electric pink lip color I have been searching for. A bright winter recommendation. It can work as a blush if you blend it well.

Anisley93 Jun 13, 2026

I received this product in exchange for my honest review, This Marc Jacobs Beauty lipstick is stunning; it delivers an intense, elegant color that draws attention without being over-the-top. It has a creamy texture that glides effortlessly across the lips, leaving them feeling comfortable and hydrated. I love it because it provides a sophisticated, unique finish—perfect for creating a bolder or more glamorous look. Plus, the packaging exudes a sense of luxury and quality.

tabbyc2004 Verified Jun 13, 2026

Not long wear at all

Pretty color however much more brown than the picture shows, very creamy but that also means there’s no way it’s an 11 hour wear as it claims

ChescaBloom Jun 13, 2026

A buildable and bleed proof lipstick!

[I received this product in exchange for my honest review] Marc Jacobs HEART ON Care & Color Lipstick Review. I chose Naturals Only 107 and it was honestly beautiful against my skin tone. It went on smooth and stayed on throughout the evening. It certainly was a balmy feel lipstick, and I would definitely recommend this buildable color, bleed proof lipstick to anyone who enjoys makeup as I do! Also, will you peep the puff heart on the cap?! How cute is that!?

tiffytink Jun 13, 2026

[I received this product in exchange for my honest review] I absolutely loved this lipstick! It comes in the cutest packaging with the case as a heart. It is a gorgeous color and makes my lips look fabulous! You can keep layering as well for a more intense color. I highly recommend!

reinakyra Verified Jun 13, 2026

Not worth the price

It blends nicely but for this high price of one lipstick I will not be purchasing again.I have to constantly reapply because it stays on like a lip balm. Also has no smell, and the lipstick holder is made up of cheap plastic.

Daniela111 Verified Jun 13, 2026

I bought this solely for the packaging and I just absolutely love the packaging and the lipstick is great too!

lenajaime Verified Jun 13, 2026

Perfect except for one small packaging issue…

LOVE! Perfect color. Excellent formula. Only issue is that the cap pops off very easily. Even if you are just holding it the cap will pop off. Be extra careful if you are traveling with it in your bag and tuck it away somewhere.

Rendela Jun 12, 2026

Super cute but you have to reapply often

[I received this product in exchange for my honest review] This is a beautiful color. I didn't know what to expect because I'm not a lipstick person but the texture is more like a lip balm. It blends out really easy and is super lightweight. The coverage I would say is a little buildable which is what I showed on my hand swatch. I prefer a lighter hand so it's more natural. This is something you would need to reapply as it is not longwear. Also get into how cute that tube is!

Jazminglez Jun 11, 2026

This is staying in my make up bag!

This lippy came with a few good surprises, never had a lip product that went in smooth, hydrating and glossy from the first swipe. It stayed on all night, while naturally transitioning to matte without losing color. Definitely staying in my make up bag!

vall Verified Jun 11, 2026

Online colors are way off

This is listed as cool medium beige. It’s very muddy and orange in person. The color looks nothing like the models or pics. The consistency is very thin and it bleeds outside the lip line so easily.

gvantsialada Jun 11, 2026

Perfect lipstick with best coverage

I’m very impressed with this lipstick.the pigmentation is rich and vibrant, while the coverage is smooth and even.the formula feels comfortable on the lips and has pleasant weight without feeling heavy.i also noticed no cracking throughout the day, which makes it perfect for long wear.overall, it delivers great color payoff and excellent perfomance

noorzd1 Jun 11, 2026

Moisturizing and buttery soft, nice formula

[I received this product in exchange for my honest review] I liked this lipstick very much. It was buttery soft and felt so moisturizing on my lips. The color was a little funky but I like a bold lip and think I can pull off a purple look. There was fair staying power considering it was a moisturizing lipstick. I could wear it with and without a liner and it did not bleed and was nice both ways. My only complaint was that I did feel that it would settle into lip lines upon reapplication....

makeupluver84 Verified Jun 11, 2026

Didn’t love this lipstick… not super moisturizing. I got two different colors including this one and they both look the exact same on the lips and in the tube. Don’t love the packaging either it just looks tacky.

anpc6 Verified Jun 10, 2026

Another favorite

Marc Jacobs continues on being my favorite lipstick brand. The Le Marc lipsticks were my holy grail product forever. This lipstick formula is a dream. Such a beautiful color and it’s smoother than butter. I will be buying more 💯💯

TeeBaby3 Jun 10, 2026

Pretty red

[I received this product in exchange for my honest review] This is such a pretty shade of red. It applies really nice and it glides over your lips very well overall this is definitely a night out lipstick opposed to a normal casual wear because of how vibrant and bright it is.

Brendyco Jun 10, 2026

Gorgeous Everyday Lipstick

I’m so impressed with this lipstick! The shade is beautiful and gives the perfect pop of color without feeling too bold. The formula is creamy, lightweight, and comfortable to wear throughout the day. It applies evenly, feels moisturizing on my lips, and doesn’t settle into fine lines. The packaging is also stunning and feels very high-end. If you're looking for a lipstick that combines great color, comfort, and elegant packaging, this one is definitely worth trying! 💄

morgan2278 Verified Jun 10, 2026

The color I received is not even close to what is shown online. It’s so off I almost wonder if their lipsticks were labelled incorrectly? I love Marc Jacob’s makeup…such a bad way to come back :(

Vax2 Verified Jun 10, 2026

My New Go To

Smooth as butter. beautifully pigmented. feels light on my lips. definitely makes a statement. it's gonna be my new go to.

sakirat Jun 10, 2026

I love the packaging and the product is amazing, the shade is perfect for that everyday makeup no makeup look.

GlitterGloss92 Jun 10, 2026

Hydrating, Glossy & Long-Lasting Perfection

[I received this product in exchange for my honest review] I absolutely love this lipstick! From the beautiful packaging to the stunning color, everything about it feels high quality. It’s super hydrating and keeps my lips soft and comfortable all day without any dryness. The color is bright, glossy and flattering, it’s stays in place without feathering, and the wear time is impressive. It last for hours while still lightweight and moisturizing. Definitely one of my favorite lip products!

Chlocoop Jun 10, 2026

yes

[I received this product in exchange for my honest review] Super smooth formula, it honestly feels almost like a gloss because it’s super hydrating. Non streaky color and last pretty well through eating and simple scent .

Niakrasava Jun 09, 2026

Very nice for night out!

[I received this product in exchange for my honest review] I've been testing this lipstick for a while now, and I have some thoughts! First of all, the texture is an absolute dream. It applies like butter and goes on incredibly smooth without tugging at the lips. It's super hydrating and comfortable to wear-no creasing, cracking, or settling into fine lines at all. What really stole my heart is the finish. It's beautifully glossy and gives the lips a stunning, high-shine look that catches...

galaktikon Verified Jun 09, 2026

Adorable packaging and great product

Formula is lovely, has lots of slip and good coverage. Pictured: L - 104 Eat it Up, R - 102 Lips Don’t Lie

galaktikon Verified Jun 09, 2026

Adorable packaging and great product

Formula is lovely, has lots of slip and good coverage. Pictured: L - 104 Eat it Up, R - 102 Lips Don’t Lie

RyleeAlison Verified Jun 09, 2026

Packaging pops open

Love the formula and the shade, but the packaging is a miss - the lid constantly comes off if carried in my purse! Unacceptable!!!!!

xoBelma Jun 09, 2026

Must Have Lippie!

[I received this product in exchange for my honest review] This Marc Jacobs lipstick has been added to my purse as one of my new fave, go-to lippies! It’s very balmy and smooth to apply with a pleasant scent. The packaging is soooo adorable!

koshumia Verified Jun 08, 2026

Beautiful muted colors!

Ok, the star of the show is the color! It’s a beautiful muted mauve-y brown. Perfect for everyday use. I did not smell any fragrance. It’s lightweight with sheer to buildable color. However, it’s not long lasting. How

mady69420 Jun 08, 2026

Hydrating lipstick in cute packaging!

[I received this product in exchange for my honest review] This is the cutest packaging on a lipstick I have ever received!! I love it so much. It is so easy for me to reach for this in my purse due to the feel of it. I love how glossy the lipstick is on my lips. It feels moisturizing and applies to my lips so easy. Not a color I would typically go for but I still like it with certain outfits. Only thing that would make this lipstick an absolutely hit out of the park and everyday wear for me...

Nanilia Jun 08, 2026

A must have!

[I received this product in exchange for my honest review] I loved everything about this lipstick. At first I thought I was gonna hate the color but it definitely surprised me. It’s not a super bright shade at least on my skin. It’s very usable during day or night. I went with my favorite color that is purple and not regrets. Love the heart great packaging and style super feminine and cute. It smells good and it stays on for most of the days. It is transferable though so if You eat and drink...

ckw1010 Verified Jun 08, 2026

Love the product despite the packaging

Not a huge fan of the packaging. It seems cheap and juvenile considering the MJ name. However I do like the actual product! This lipstick is a smooth formula and goes on like butter. I do use a liner and primer but the product stayed on for several hours. Plan to purchase in other shades!

Bunny1215 Jun 08, 2026

Adorable Lipstick Tube

[I received this product in exchange for my honest review] This Marc Jacobs Beauty Heart On Lipstick is nice. The packaging is nice and the lipstick tube is cute and adorable. It did clump a little when putting it on, but I was able to smooth it out. The color is a little too pink for me, but I would consider a different shade, maybe something a little more neutral. Overall, not bad but probably wouldn’t buy unless on sale.

Braka7 Verified Jun 08, 2026

Disappointed

I wanted to love it but was not impressed by this formula - it felt very cheap, not long lasting, and low pigment. So many better options for much better price in this day and age.

LolaHeart Verified Jun 08, 2026

Wanted to Love It

I was such a fan of the old Marc Jacobs formula but this just isn't it. As others have noted of this specific color Love Drink, the color is not as described. The color changes on the lips (it's never a peach pink though), on me it winds up to be a muddy peach. After a few days, I'm already detecting a very faint tinny smell which does not bode well for the longevity of the formula and I suspect in a few months, reviewers will be noting their lipstick has already gone bad. This new Marc...

okiegirl4 Jun 08, 2026

Awesome

[I received this product in exchange for my honest review] First off the packaging is amazing!!! Love that it has a magnetic connector and the heart shape! They don’t make them like that any more. The lipstick feels like chapstick and is super billable. Very lightweight. Two coats is a pretty good amount of coverage. Don’t think I’ve ever tried a lipstick like this before! Very moist and non drying also. Picture shows shade booty call

swyhte Verified Jun 08, 2026

Gorgeous shade!

Beautiful shade that lasts longer than the average shine lipstick. I take away one star because the cap won’t stay on the lipstick in my purse, so it opens and gets all over my stuff:(

Khatooooo Jun 07, 2026

Love the cute packaging

[I received this product in exchange for my honest review] I love the packaging of this Marc Jacob’s lipstick it’s something completely unique and the color is so pretty too it glides on so smoothly and looks so ethereal

Samanthapage Verified Jun 07, 2026

Great shades, nice formula, iffy scent

The shade is fantastic, its the perfect 90s neutral beige. The pigment is fantastic and I adore the packaging. The formula is very comfortable but the flavor and scent of it is not great. It reminds me of sunflower oil and takes a bit to fo away. I think the colors are worth it though, I just wish it smelled better.

crimsonredlips Jun 07, 2026

Cute case and Bold Purple!

[I received this product in exchange for my honest review] I love the lipstick case on this one! The packaging is a 10/10 for my lipstick display! I wear lipstick everyday and I’m definitely a glossy girl so I liked the satin finish on this one. I got the shade “Pop Off” and it is Purple! Thank goodness I live in LSU land and this will be all I wear for game days! Geaux tigers! I also did a purple eyeshadow but it would also be good with gold/yellow eyeshadow for game days! This is a BRIGHT...

Madsk8 Jun 07, 2026

A Staple!!

[I received this product in exchange for my honest review] Love this lipstick so much. The pigmentation is perfect and buildable. It glides on so smooth and not to mention the packaging is adorable and I am in love with it.

Vivian132 Jun 07, 2026

A must have in my makeup bags

[I received this product in exchange for my honest review] This lipstick features a stylish, eye catching design, and its smooth texture applies effortlessly with a light , pleasant scent . It feel incredibly lightweight and comfortable on the lips while showing minimal transfer throughout the day .

wildflowerb Jun 07, 2026

❤️ Bold Color, Weightless Feel

[I received this product in exchange for my honest review] I am in love with the Heart On lipstick from Marc Jacobs in the shade 400 On Red. The color is so vibrant and makes my lips look extra juicy. It kept my lips moisturized and felt very comfortable all day long while feeling absolutely weightless, like a second skin. I also loved how easy it was to remove with just one wipe, without smudging all over my face. Definitely a lipstick I will be reaching for again and again!😍

Mizzie22 Jun 06, 2026

Must have lipstick!!!

[I received this product in exchange for my honest review] I loveeeeee this Marc Jacobs Beauty Heart On Lipstick! It has a neutral scent and taste. It feels much more like a Chapstick combined with a lip gloss than a lipstick. It goes on so smoothly and lasts quite a while. I love the subtle shine. I can’t wait to try this lipstick in different shades!

sweetpie123 Jun 06, 2026

[I received this product in exchange for my honest review] The packaging is gorgeous. The heart shape design is cute. The application is so easy and smooth. I received intense pop pink and its perfect color for summer.

Emememmmmm Jun 06, 2026

This is a must try!

[I received this product in exchange for my honest review] This lipstick is soooooo creamy and offers a light feel! It gives off a satin/ balm like finish that glides on smoothly. The pigment payoff is immaculate and it is easily one of my favorite lippies now!

embbbb Jun 06, 2026

Cute long lasting lipstick

[I received this product in exchange for my honest review] Adorable bottle that stands out. Goes on smoothly. Need only one or two coats and you are set for the night. Easy to take off. Lasts for a while. Color is potent and perfect shade

Susfeliz Jun 06, 2026

It has become my favorite

[I received this product in exchange for my honest review] I Loved this lipstick. It’s hidrating, comfortable to wear. Has a beautiful color, and last well without driying out my lips. The packaging is stunning and give the product a very elegant feel.

Kori18 Jun 06, 2026

GORGEOUS

I received this lippie as a gift and I must say that this color is IT. I love that it’s buildable and gives you control pigment wise! Highly recommend if you want to start playing around with bolder colors.

livierue Jun 05, 2026

Perfect for everyday!

[I received this product in exchange for my honest review] I LOVE this! The slight shimmer is perfect! The heart packaging is adorable. Not much transfer onto things which is good! It smells great and lasts a long time!

lespepe Jun 05, 2026

Must have for your routine!

I wanted just a cool lipstick and I also found a lips care in one product. It’s not only a beauty it’s a self care product 🥰

DeAnna1995 Verified Jun 05, 2026

Swatches vs on the lips I noticed are different. Just swatching it didn’t look that cool toned to me but once put it on the lips it was. It’s a pretty color and they’re smooth and creamy. The only thing that knocks them down one star is that they have a taste to them that’s not the best.

TheOriginalCB Verified Jun 05, 2026

Simply perfect

Absolutely beautiful! The formula goes on smoothly and evenly. It’s very creamy and not too shiny, which I love. This is honestly my new favorite lipstick.

ElleN2411 Jun 05, 2026

Will buy again

[I received this product in exchange for my honest review] The color is rich and flattering, and it glides on smoothly without feeling dry. It feels lightweight on the lips while providing great pigment and lasting wear. The sleek packaging is also a beautiful bonus. A lovely lipstick for both everyday wear and special occasions.

Meggieleg82 Verified Jun 05, 2026

Gorgeous lipstick

This is an incredible lipstick! it definitely does feel like a balm, but not only is it plumping, but you get that perfect amount of color payoff, I did have to reapply throughout the day, however it left almost a stain of the color on my lips! I love this hot pink for the summer 💕 I'll be trying more shades!!

AmberDawn0118 Jun 04, 2026

Best lipstick out there!

Marc Jacobs’ Heart Lipstick delivers bold color with a creamy texture. Long-lasting, smooth application, and chic packaging make it a must-have!

Coliflower Verified Jun 04, 2026

Not true cool tones but good formula

I bought these on my own. The formula is good. Light Color, slightly moisturizing and comfortable. My issue is with the pictures and descriptions. I bought 101 and 102 and neither are truly cool toned or look anything like the pictures. They are pretty but warmer than pictured and thats sad because Marc Jacob's used to have the best lighter nude shades.

fatima1 Verified Jun 04, 2026

Cute packaging. Does what I needed to do. 

It’s a pretty lipstick. I was looking for a cool soft matte. I need it warmer than I would’ve liked on my bare lips but I usually lightly conceal my lips regularly, this is a true color payoff. There is a soft scent  that I would prefer on my hair or body than my mouth, but I’ll survive

JSaMor Verified Jun 04, 2026

It is a mixed review

interesting color - hard to pull off on my medium tan skin but it is great for layering with darker nudes and browns. Smooth texture, easily glides on and feels good on lips. It SMELLS AWFUL. The scent reminds me of the DRMTLGY Universal Tinted Moisturizer

Lunagirl2224 Jun 04, 2026

Pop of color to your makeup!

[I received this product in exchange for my honest review] SOO cute!! I love this color, ‘eat it up’. It’s a perfect mauve color that I wear a lot. I love that the ingredients use hyaluronic acid. It feels like a balmy lipstick and it’s very buildable. Been carrying in my purse since I got it!

cupcake30078 Verified Jun 04, 2026

Not nearly as good…

For the folks asking if the current Marc Jacobs line is as good as the previous one, that would be a resounding NO. Cheap, tacky packaging and this lipstick is meh at best.

BlsgsAmgtUs Verified Jun 04, 2026

Woozier

The best in the industry currently for a balm! Love the feel, hydration, longevity and packaging. I am so excited for this a a pitcher of high end to mid and drug store make up. This is an absolutely amazing color and formula! Thank you so much for the

okxyzt Verified Jun 04, 2026

Best lipstick 2026

After the impressive "going" of the chrysanthemum-shaped blush, I continue to be completely captivated by the Marc Jacobs Heart On Care & Color lipstick line. If you are looking for a lipstick that is both nourishing, standard and long-lasting for this summer, this is the review for you! 💄 Packaging design: Lovely "want to faint" Still maintaining the performance of the Marc Jacobs family, the super-grade lipstick design is lovely and extremely flattering. The lipstick case is very light...

apvoorhees Verified Jun 04, 2026

Really love the formula, it feels like a nice balm on your lips. The packaging is super adorable. I am giving it 4 stars because it’s not as cool as it seems. It pulls very warm on me which I am okay with but I was hoping for a more cool toned lipstick.

redruby73 Verified Jun 04, 2026

So glad I tried this! My new must have!

Took a chance and ordered this by the reviews and wanted to try something new… So glad I did! This is so beautiful on! I don’t wear a lot of makeup and this fits perfectly for my low key vibes! It is one of the best long lasting lip product I have worn in awhile since I am not a big of fan of having to keep reapplying lipstick…will repurchase and also get more colors!

FDTN Verified Jun 04, 2026

The shade did not look at all like the picture. Came out more of a cool tone muddy brown. The lipstick is truly pigmented which is nice if you pick the right shade, and the packaging is amazing! Biggest drawback - it smells horrible! Talk about lipstick.

fachunn Verified Jun 04, 2026

Beautiful and unique packaging

First of all, great packaging. This is the only thing that sparked interest in me to purchase a new lip product in a long time. The packaging feels smooth and easy to hold. The color pays off nicely and goes on my lips smoothly. Color shows up as expected and pretty accurate to the promotion pictures. One complaint is that this is scented - I didn't enjoy accidentally getting a taste of it at all.

Nitu1214 Jun 03, 2026

A little on the dry side

[I received this product in exchange for my honest review] Must say the lipstick casing itself is so cute with a little red heart on top! It glided on pretty smoothly a little on the dryer side. Additionally, the color I got looked a bit chalky And less pink.

DanaDane2 Verified Jun 03, 2026

Smooth creamy formula!

First off, this packing is so pretty. The shade Eat it Up is a cool mauve/brown shade. Perfect neutral for day or night. Very smooth and creamy formula but also pigmented. Lt med bronzer swatched with lipstick.

Glamwme Jun 03, 2026

[I received this product in exchange for my honest review] The shade is an absolute staple! If you love a cute cool brown beige lipstick this is it, it applies super smooth and the more you apply the more payoff you get. It hydrates the lips and feels like a balm. You can reapply as needed, it’s not sticky or dry. The downside is the smell of it, it’s just the typical lipstick scent but would’ve loved it it had a fruity scent. Overall love the shade shown which is 102 Lips don’t lie.

Jellyspoon Verified Jun 03, 2026

It’s just ok. Save your money.

I was super excited for this launch and shade but it didn’t deliver. In the pictures it looks more pink but in real life it’s much more beige and muted. There’s nothing wrong with the formula, it feels nice but overall average. The price is too high for something that’s just ok. Packaging unfortunately doesn’t feel lux, quite light weight and cheap feeling. I feel there are better options for less.

miranda1001 Verified Jun 03, 2026

I hated everything about it!

I actually paid money for this, and I found it to be terrible! My lips felt more dried out, not less, immediately upon application. Maybe less effort inventing clever names for the colors and more attention to the actual product?

Dcar95 Jun 03, 2026

Cute packaging, buildable formula, and so moisturi

[I received this product in exchange for my honest review] Beautiful packaging! I honestly have never seen cuter packing for a lipstick it’s so girly and fun. The lipstick is buildable which I like and feels very moisturizing on the lips. I did have to reapply throughout the day but that’s to be expected with a lipstick.

AlinaBeautyCA Jun 03, 2026

the main point - it doesn’t drying my lips.

I received this product in exchange for my honest review. I love this lipstick. It’s very very soft and goes on smoothly, comfortable for my lips during the day. The color is stunning and looks even better in person. This formula is creamy. And I also love the packaging . It’s look so stylish and high - quality . This lipstick has a beautiful design. And the main point - it doesn’t drying my lips. Now it’s my favorite lipstick . Definitely recommend

nonalev Jun 03, 2026

Absolutely yes

[I received this product in exchange for my honest review] I absolutely love this lipstick! The color is stunning and applies so smoothly, leaving my lips feeling soft and hydrated. It lasts for hours without fading, which is perfect for any occasion. I adore how it makes my look complete and gives me an instant boost of confidence. Definitely a must have in my makeup collection!

Ecil Verified Jun 03, 2026

Great formula!

Got it for the packaging. The color is amazing! The formula is fantastic. Comfortable, non sticky, hydrating. Not too pigmented but great color pay off. A great comparison for me would be the trixie cosmetics: trixie slicks.

quinn1990 Jun 03, 2026

An item must have

[I received this product in exchange for my honest review] I really love the product design with a cute heart, it come is very good package, the texture is good very comfortable to wear it not too heavy feeling.

Madz1985 Jun 03, 2026

Lux lipstick

[I received this product in exchange for my honest review] Beautiful lipstick, goes on ultra creamy leaving lips feeling smooth all day long. It does transfer as you'd expect with the cream nature of it. I love the array of colors offered. It has no scent to it. Buildable color. The packaging and entire line is very cute. Feels like a treat. Would also make a really nice gift. Price point is high-end reasonable. I would purchase more colors.

kh115 Jun 03, 2026

Cute but the color doesn’t match exactly

The shade blow stick looks on the outside box to have a hint of pink, but once applied it has more of a brown color. The lipstick tube is adorable with the red heart and it goes on smoothly. It is lightweight without a strong scent, but the color doesn’t last long.

quesadilla69 Verified Jun 02, 2026

Smooth, lightweight. Does have fragrance!*

There’s deff a perfume fragrance to these that lingers with these, so if you can get a chance to see them in person I would because it’s a bit strong if your nose is on the more sensitive side like me. The color payoff is really good and opaque. You can sheer it out for sure by dabbing it. The shade I got pulls more brown on me, but I actually really love it because it’s super 90’s especially with a muted brown lip liner :) The formula goes on very smooth on the lips, it feels light and...

PurpleSkye Jun 02, 2026

Light and longlasting

[I received this product in exchange for my honest review] One of the best products I got to test! Look at this package, such a piece of art! It's a unique and aesthetic experience! Quite convenient to hold by fingers as well. The lipstick has a shiny finish, lays out evenly and light, long-lasting just loses it’s shine. The color I have is my daily go-to. I literally have been wearing it every single day since I got it. Looks very natural. Can be used without a liner or if you want a...

colorfulmoon Jun 02, 2026

Smells like a chocolate croissant

[I received this product in exchange for my honest review] This is hands down one of my new favorite lipsticks. It’s extremely cute and I cannot get enough of the little heart on top. I got it in the shade “booty call” which is a natural mauvey nude. It feels like a balm in that it’s very moisturizing and lightweight. It also seriously smells delicious. 1 star down because it transfers easily and I expect to reapply often.

er1d1 Jun 02, 2026

The shape is a hearth in the cover

I received this product in exchange for my honest review The form is so cute this has a hearth in the Cover. The pigmentation is so amazing is so colorfull, the scent is sweet. The aroma smells like a little rose, you can wear and don’t fill it. it is so amazing

kellz479 Verified Jun 02, 2026

Creamy !

Gorgeous natural mauvey- “ your lips but better “ shade. It’s such a creamy lipstick too. More glossy. The packaging is really interesting. Very unique

froomar Jun 02, 2026

Barbie Pink

[I received this product in exchange for my honest review] Wow! What a pink! I am so happy with the Marc Jacob's Heart On Care & Color lipstick! The shade I received was 601 That's Hot - and boy, is it! I love me a good pink lip. The lipstick itself smells high end, glides across my lips smoothly, and is very comfortable to wear. It doesn't smear across my teeth, which I hate! After blotting, the color remains and leaves a light imprint on my hand. I feel the buildability would be great with...

Chrissie789 Jun 02, 2026

Bold, vibrant, and easy to wear

Cutest packaging with a gorgeous tone that instantly brightens the complexion! The texture feels incredibly smooth and creamy and glides on effortlessly without dragging. The formula feels lightweight on the lips and not heavy or cakey. The consistency is moisturizing and long-wearing, leaving lips comfortable with a soft, satin-like finish.

allyo Verified Jun 02, 2026

Cute packaging

Cute packaging, however, the formula is nothing new. It’s a soft shine lipstick, nothing revolutionary about it. This shade was a bit too cool/grey mauve on me. Would I recommend this? I don’t know. Perhaps? If you like cute packaging, then ya for sure.

Victoriat321 Jun 01, 2026

long lasting lipstick

[I received this product in exchange for my honest review] This lipstick goes on smooth and is very comfortable to wear throughout the day. It doesn’t feel drying on the lips and the color is actually really nice and vibrant, I will layer a lip plumper on top to make my lips really pop. The packaging is also super cute and very easy to keep in my purse.

snowsal0513 Jun 01, 2026

[I received this product in exchange for my honest review] The packaging is beautiful, the color is vibrant and delicate, I love the pigmentation, the color is strong, the aplication was smooth it doesn’t scratch, it feel like silk on the lips moisturized, I feel like it could last a whole day with, since the pigmentation is strong.

BeepBlend Verified Jun 01, 2026

Pleasantly surprised!

Packaging very light and yet doesn’t feel delicate. Very buildable colour, satin/glossy. My shade is exactly like in the demo pictures. Super comfortable on the lips and doesn’t dry them out. This shade with bronzed skin and highlighter will be my summer staple.

akj1992 Jun 01, 2026

Super cute - must buy

[I received this product in exchange for my honest review] Ok first off CUTE PACKAGING. Has a very nice, smooth texture and glides on easily. Really impressed with this product. I love it and will definitely buy!

42591335435 Jun 01, 2026

Buttery and hydrating formula

[I received this product in exchange for my honest review] Love the formula, super buttery and smooth. The color isn’t my favorite for my complexion, but that is just a preference. I can add a pink nude lip liner and it’s nice. I highly recommend this product. The package is super cute also, which is a bonus.

SephoraJLP Jun 01, 2026

Natural soft lips look

Marc Jacob's heart on came in the cutest packaging ever! It also gave my lips the perfect soft mauve-pink tint. It enhanced my natural lip color without empowering it, leaving my lips looking smooth, balanced, and effortlessly beautiful. This is in the shade 104. 10/10 for me

JessKate89 Jun 01, 2026

Absolutely gorgeous!

[I received this product in exchange for my honest review] I am obsessed with the new Marc Jacobs Heart On Long Lasting Shine Lipstick. I got the shade Kinky Business which a warm brown shade. It glides right on the lips. It’s so comfortable feeling. It feels like a lip balm which I love. It’s very buildable with a nice shiny finish but not overly shiny like a gloss. Definitely one of the most comfortable lipsticks I’ve ever had. It wears very nicely through the day as well. The packaging is...

StupakNataliia Jun 01, 2026

I like this lipstick

I received this product in exchange for my honest review. I really like this lipstick. The color is beautiful and flattering, and it has a very pleasant scent. It feels comfortable on the lips and provides a nice, smooth application. I also love the packaging design—it looks stylish, unique, and high quality. The lipstick adds a lovely touch of color while keeping my lips feeling soft. Overall, I am very happy with this product and would definitely recommend it to anyone looking for a...

Tasha1218 May 31, 2026

this stuff is great

[I received this product in exchange for my honest review] moisturizing smooth and easy to wear the color pops without drying me out glides in buttery..transfers a bit but stayes pretty love the packaging I received this free to review

HRBZ May 30, 2026

[I received this product in exchange for my honest review] I am a lipstick aficionado and I really loved how smooth and silky this applied. Definitely did not leave any cakiness like a regular lipstick tends to. Almost felt like a gloss going on, but does not have the same characteristics as a gloss, i.e. not sticky. It was a little darker than I thought, but I still really like the color. The lipstick case itself is beautiful and I would definitely buy this again in another color.

Mari3liz May 30, 2026

Gorgeous Shade!

This lipstick is sooo gorgeous! I chose the shade “108 Heart & Fast,” a berry color. I wore this out the day I received it and got so many compliments! It lasts all day, with a couple of touch-ups here and there. It feels very comfortable on the lips and seems to be hydrating.

Mari3liz May 30, 2026

Gorgeous Shade!

This lipstick is sooo gorgeous! I chose the shade “108 Heart & Fast,” a berry color. I wore this out the day I received it and got so many compliments! It lasts all day, with a couple of touch-ups here and there. It feels very comfortable on the lips and seems to be hydrating.

HoneyBibi May 30, 2026

Highly pigmented and luxurious

[I received this product in exchange for my honest review] OMG!! This lipstick is gorgeous, and the packaging is so beautiful and feminine. It is highly pigmented, and the red is very intense, just the way I love my lipsticks to be. This lipstick has a luxurious look and feel to it. It feels very moisturizing on my lips. It's easy to apply it glides smoothly and effortlessly. This lipstick performs very well, it last for hours after application. It has a pleasant scent. The removal...

reneelights May 30, 2026

Hydrating and easy to apply

[I received this product in exchange for my honest review] This lipstick is so good! The packaging is cute but the shape makes it tricky to close. This shade is like concealer on my lips but it still looked good in an editorial kind of way. The formula is so hydrating and it lasts for at least a few hours. It will transfer unto cups when drinking because it’s a hydrating formula. I look forward to trying more shades!

missdpt May 30, 2026

Beautiful color and packaging

[I received this product in exchange for my honest review] This lipstick in color Pop-off was so beautiful! The bright purple color was so striking and it slightly stains the lips so even as it wore off I had just a subtle hint of color. It's extremely comfortable and long lasting and did not feather or dry out my lips. The packing is also well thought out and super cute. I definitely recommend this lipstick!

Antnash0412 May 30, 2026

Lipstck

[I received this product in exchange for my honest review] It was in a very elegant container shaped like a heart. The lip stick was very bright pink just to look at it. But when you put it on it was very easy and smooth.

Leewan5 May 30, 2026

[I received this product in exchange for my honest review] Here are the pros and cons that I observed after trying out the lipstick. Pros: - I cant smell any strong scent coming out of it. - application is buttery smooth. One hour after food and drink and my lips still feel very moisturizing. - the color looks good on my skin tone, it is like a brownish nude. The finish is a tiny bit shiny as it is not a matte lipstick. - pigmentation is nice. I applied 2 layers and didnt think I need any...

nayma25 May 30, 2026

A must have for everyday use for sure

After receiving this product I was so excited because it’s such a cute lipstick like I love It so much the way it applies into my lips definitely the cutest lipstick I own now

TabCote May 30, 2026

[I received this product in exchange for my honest review] Goes on amazingly smooth! Feels like a dream and looks great! No smudging or caked in feeling. Color is better than expected. Lipstick case is adorable and an added bonus!

tieny May 30, 2026

[I received this product in exchange for my honest review] I just received this lipstick earlier this week. I chose the color On Red - it’s a brighter than I’m used to color! Slightly out of my usual, but still appealing. It was creamy and easy to apply. I can’t speak to its longevity, I’ve only worn it at home so far. Overall, I’m glad Marc Jacobs is back!

Sarah0061 May 29, 2026

Lovely!

[I received this product in exchange for my honest review] Gorgeous! It is such a lovely formula that easily glides on and makes my lips feel hydrated. This is the color kinky business and it is easy to layer on the lipstick to make it darker. I also loveeee the adorable packaging and the cherry scent to the lipstick. It’s honestly the best formulated lipstick I’ve ever tried and I want to buy more colors!

colleen1998 May 29, 2026

Cute and fun!

Hydrating, and love this color. Excited for their rebrand

munazzaikram May 29, 2026

One of my favorite lipstick

[I received this product in exchange for my honest review] The Marc Jacobs Beauty Heart On Lipstick is one of my favorites. It has such a smooth,buttery formula and feels super comfortable on the lips. The shade is the perfect everyday nude with a soft satin finish that looks natural but still polished. I love the sleek packaging, it feels luxurious and looks beautiful in my bag.

evy9211 May 29, 2026

Great package great product

[I received this product in exchange for my honest review] Such a great color for daily use. The product feels so soft and clean and the color is perfect. It is the cutest packaging ever. And has a great soft smell and Also easy to remove

Charliesch0221 May 29, 2026

A great lipstick, recommend swatching in store

[I received this product in exchange for my honest review] I am very impressed by this Marc Jacobs lipstick. The shade “love drunk” is a really lovely rose nude, and looks nothing like the stock photos, which are more of a baby pink. I found it lasted a while, but did suffer from the usual lipstick downside of being a bit drying when they have great longevity, but I was able to solve this by layering over a balm. This did some glass transfer, but did not budge from my lips to my skin or...

KarynaSMM May 28, 2026

Bold accessorise for your bag❤️ Iconic shades

[I received this product in exchange for my honest review] Dessert-inspired texture, iconic shades, and packaging that deserves a spot in every beauty flat lay 😁❤️ The little heart on the Marc Jacobs lipstick is such a cute detail - it honestly feels like a tiny luxury accessory for your bag. Creamy, buttery, comfortable on the lips… and the shades are stunning. I’m obsessed with mine ✨

adrionnaalexis May 28, 2026

[I received this product in exchange for my honest review] I think this works great. It goes on smooth and has great coverage. It’s pigments and I think would look good on most people. Everyone should give it a try.

GabbyB716 May 28, 2026

I have a Heart On for Beauty By Marc Jacobs!

[I received this product in exchange for my honest review] This amazing duo by Mark Jacobs Heart On Care and color lipstick has rocked my world! It has all the benefits of an amazing chapstick with a killer lipstick combo! It leaves your lips feeling hydrated with ingredients like cherry oil, hyaluronic acid, and a biommetic peptide. Plus the color I have, “Love Muscle”, can easily transition with you from your day to night look with its buildable properties! The texture feels amazingly...

coom May 28, 2026

A must have in my routine

[I received this product in exchange for my honest review] I love this lipstick it goes on so smooth like a gloss! It leaves you're lips so soft and smooth and it lasts it's lightweight and beautiful they have a lot of different colors and there all beautiful I love them all!

linaruzhytska May 28, 2026

Love it!

[I received this product in exchange for my honest review] Love this Beauty Heart On Lipstick from Marc Jacobs!!! Perfect color, easy and convenient to apply, lasts a long time! Doesn’t dry out lips! Highly recommended!

catosc May 28, 2026

Beautiful Color

[I received this product in exchange for my honest review] Obsessed with this lipstick. 💜 The color is gorgeous, super creamy, and glides on so smooth without feeling dry. Definitely one of my new favorites.

kenzd1 May 28, 2026

Stunning packaging!

[I received this product in exchange for my honest review] Beautiful color and even more stunning packaging! Such a unique take on a lipstick. Smooth application and lasting color. Great product from Marc Jacobs!

Andreanahura May 28, 2026

A must have in my routine

(I received this product for my honest review) Absolutely obsessed with this lipstick! The color payoff is rich and smooth, it feels lightweight on the lips, and lasts for hours without drying them out. The heart packaging is super cute and luxurious too. Perfect for everyday wear or a glam look!

Britthut May 28, 2026

Easy to apply and stays on!

[I received this product in exchange for my honest review] This lipstick is good. It stays on for a long time and is easy to apply. The actual container is super cute too! The Heart and Fast was a little too brown for my liking but overall the product is great!

curatedglow May 27, 2026

Pretty red vibing

[I received this product in exchange for my honest review] This color has such a vibe and it pops against my skin. It’s silly and taste really good too. It blended in amazingly. I love the container is heart shaped with the name on it. It was very easy to remove and apply. It smells amazing and tastes good. It’s light weight and it covers well. This is such a pretty color.

LunaKristy May 27, 2026

In love with this lipstick

[I received this product in exchange for my honest review] The packaging and presentation alone, makes this lipstick absolutely worth it! I am beyond obsessed with it, it’s the type of lipstick you put on display on your vanity. Mauve on is the perfect color for my lips, extremely soft texture with a slight gentle scent. I would classify this lipstick as the complete sensory experience. Application goes on super smoothly. Totally in love with it!

Matyville May 27, 2026

Heart & lipstick lovers this is for you!

[I received this product in exchange for my honest review] This lipstick goes on so smoothly. It is super hydrating and gives the lips a glossy look. It is not sticky at all. The shade Kinky Business is a beautiful mauve-brownish color. It lasts a few hours even after eating I found I still had some of the color on. The packaging is BEAUTIFUL! It is matte heart shaped lipstick and the top part has a 3D heart. It is a cute and sophisticated lipstick package. It is easy to remove and it is not...

LeLe1989 May 27, 2026

Not my shade

[I received this product in exchange for my honest review] I personally would not use this shade. I do like the feel of the lipstick. It is very buttery and smooth feeling on your lips. It’s too close to my skin tone. It smells nice and has beautiful packaging.

jamielynn1988 May 27, 2026

Must have

I received this product in exchange for my honest review. I love the packaging it's shaped as a heart. I just love the color and it goes on so smoothly also it's a perfect shade and it last awhile also. Differently recommend

Yosshytan May 27, 2026

comfortable lipstick with rich pigmentation.

[I received this product in exchange for my honest review] I really enjoyed trying this lipstick. The color payoff is amazing. One swipe gives rich, bold pigmentation, but it also easy to build up for a more dramatic look. The formula feels creamy and comfortable on the lips without feeling too heavy or drying. It removes easily at the end of the day without living my lips feeling dry.

Chiiniita787 May 26, 2026

Beautiful

[I received this product in exchange for my honest review] Such a beautiful color it’s a nice pink it’s my favorite love the tube design it’s my favorite I really love it great pigment and transfer it’s really beautiful

elih May 26, 2026

Very nice formula!

[I received this product in exchange for my honest review] This is a very nice lipstick. The formulation is smooth and not drying at all. I like that there is not a strong scent. Kinky business color is not sheer but definitley buildable for darker color. Very cute packaging with the heart shape cover.

nickel015 May 26, 2026

[I received this product in exchange for my honest review] Creamy lipstick in a flattering shade that would suite anyone. Can use as blush as well. It’s got the cutest heart shaped packaging. Hydrating, smooth, and perfect for any everyday touch color

nads01 May 25, 2026

Must have valentines gloss!!

The design is the cutest and most unique design! The mauve gloss has a glowy shine and tint is long lasting with minimal transfer! Absolutely recommend!

LipstickGoblin May 24, 2026

SO GOOD

[I received this product in exchange for my honest review] Firstly, I was blown away by the cuteness of this packaging! The lipstick tube has a nice matte feel with this adorable heart-shaped balloon on top. It’s so unique and made me happy. Second, the formula is sooooo creamy. It feels nice on the lips and the formula provides buildable coverage. The color is a beautiful cool-toned red and I found it to be super flattering on my fair skin. I didn’t notice any scent when I was wearing it...

sakeehna May 23, 2026

I love it

After using this product over a few weeks, I am loving the results. It makes my lips feel buttery and smooth and amazing. One thing I don’t like about it is the packaging feels a little bit cheap and. puny, but other than that, the lipstick itself is amazing.

RosAgupe May 23, 2026

It's a must-have in my makeup

I love this lipstick. Besides its cute packaging, it has great pigmentation, a creamy texture, and a lovely scent. It goes perfectly with my makeup look.

danielle088 May 23, 2026

Long lasting

The perfect creamy lipstick that lasts all night. I love how cute the packaging is with the little heart on top. Its easy to remove and doesn't get on everything. Love the color and how it goes with my skin tone. Definitely will be trying out other colors.

Dhariana9 May 23, 2026

Sheer and creamy

[I received this product in exchange for my honest review] I am obsessed with the packaging of this lipstick! It’s a beautiful sheers and creamy texture and the color is super elegant! I can’t wait to a have a night out and show it off!