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Rare Beauty by Selena Gomez

True to Myself Natural Matte Longwear Foundation ​

  • Foundation
  • Liquid
  • Medium coverage
  • 1 oz/30 mL
4.6 (3,918 retailer ratings from Sephora, Ulta)
$38.00 $1.27/mL · $38.00/fl oz

Color: 9 Light Neutral

48 shades
  • New

True to Myself Natural Matte Longwear Foundation ​

4.6/5

From the brand A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Type foundation Coverage Medium Formula liquid Size 1 oz/30 mL

Written review conclusions are awaiting a verified full review analysis.

About the product

What it is

A self-priming and self-setting foundation with breathable, medium-to-full coverage and a natural-matte finish that brings out the best in your skin.

Coverage

Medium

Finish

Natural, Matte

Formulation

Liquid

Highlighted ingredients

True Comfort Complex: Strengthens the skin barrier and locks in hydration for all-day comfort.

Ingredient callouts

Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan.

What else you need to know

A three-in-one foundation that primes, covers, and sets for sweat-, humidity-, and smudgeproof wear. With an airy, whipped texture, it gives buildable, breathable coverage that blurs, smooths, and looks like real skin, while True Comfort Complex hydrates skin up to eight hours for comfortable wear all day.

Clinical results

In an independent consumer-perception study of 50 people:

  • 94% said it instantly reduces the look of pores
  • 92% said it instantly blurs skin for a soft-focus effect
  • 92% said it doesn’t oxidize (color doesn’t change during wear)

How to Apply

  1. The easy-control pump lets you customize your coverage: Start with half a pump for medium, or a full pump for full.
  2. Starting with half a pump, dispense foundation onto the back of your hand or directly onto your tool of choice (Rare Beauty recommends the Liquid Touch Foundation Brush or Soft Touch Makeup Blending Sponge), then tap or sweep onto the face in even layers, building as desired.
  3. Sheerest coverage: Damp sponge More coverage: Fingers Most coverage: Dry sponge or Liquid Touch Foundation Brush This foundation is best for normal, combo, and oily skin types.
  4. Have dry skin? Be sure to prep skin with moisturizer for best results!

Ingredient Analysis

Ingredient list not verified for the selected option

We have not verified an ingredient list for the selected option. A different shade may use a different formula.

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

3921 written review excerpts from Sephora, Ulta

raeraes Verified Apr 06, 2026

It’s a pass!

First thing: why are all the five-star reviews from people that receive the foundation for free? It seems completely misleading and scamy. Rant over, review starting now; for a liquid foundation this is dry and cakey. If you have dry skin, skip it. If you have texture anywhere on your face, skip it. If you have wrinkles, skip it. If you want decent coverage, skip it. It cakes up when trying to build coverage, clings to every dry spot, piece of texture, wrinkle on your skin…even if you...

florverde Verified Apr 26, 2026

Very impressed! Oily light olive skin

I picked this up in store after being shocked by the seamless shade match. I don’t get to match base items very often, or they end up being discontinued. I’ve worn this in humid climate on my oily skin, setting it with Huda’s loose powder because I am oily and it is humid, and I am so impressed. This is one of the few foundations that does not break around my nose and the corners of my mouth. It is a medium coverage formula and does not 100% cover my acne scars, but the whipped texture is...

HaileyPrat Jul 23, 2026

Breaks up no matter what I do!

After having used this over 30 times over the past 3 months, I despise this foundation... no matter what I do, it breaks apart/pills on my face. I've tried using no primer, different primers, different moisturizers, just the foundation alone, etc. any combination you can can think of, I've tried it and it breaks apart on my skin. I have dry skin, so maybe this foundation just doesn't work for dry skin. maybe it is just my skin, but I can never get it to work. no matter what I do, it...

MilaBilla Verified Apr 28, 2026

Impressive!

I’m usually a dewy foundation girl, but WOW. This lasted me from 10am application until 7pm when I took my shower. I did my entire day (toddler activities, outdoor walk, gym, etc) and it never came off or got patchy. I did have to prime and set, so I don’t agree that it’s self setting and priming. However, this will be my go to when I need a whole day look. I used Iconic London illuminating drops to have some shine and it was perfect. Plus, she has so many shades that the shade match is ideal.

sydsquid23 Verified Apr 09, 2026

THIS IS SUCH TRASH DO NOT WASTE YOYR MONEY!

I tried applying this in three different ways. The first way wasn’t how I normally apply my foundation. I put primer first after skin care and then I put my foundation on. It is not semi mat. It is completely mat. Furthermore, it oxidizes so badly that I look orange. Secondly I tried to apply it without primer because it said it had a primer in it. The same result occurred patchy clunk to dry spots, just all around ugly. The final attempt to make this work was me spraying a very hydrating...

TiQ90 Apr 04, 2026

Olive shades are in fact orange/yellow.

I swatched in store to look at the "olive" shades. Not even close. Is the blue/yellow (to make green) pigment even in the room with us? No. You'll definitely turn orange or yellow my fellow olives. Shame because they had a good template for olives with their concealer and old foundation not sure what went off the rails with this launch. Disappointing

amklick Verified Apr 16, 2026

Must have perfect skin

If you have pores, wrinkles, acne, or dark spots this is not for you. I have oily skin and I was so excited to try this. This feels like old school matte foundations that people hated from 2016. I am 31 so maybe it’s just not meant for “mature” skin. But I have seen creators that are older than me rave about this and maybe since they have Botox and fillers it’s fine for them. I even tried my favorite pore filling primers (even though you shouldn’t need one) and nothing. This emphasized...

nottherealpolly Verified Aug 20, 2026

Replacement for old Estée Lauder

I’ve been on the hunt for a replacement foundation after they reformulated the old Estée Lauder double wear. I gave this try, and it stood through the humidity and 98F by the pool without a primer or setting spray or even powder! Excited to keep wearing this.

Kahlierae Verified Apr 24, 2026

My new double-wear replacement!

As someone who has been forced to find a new foundation to replace the og double-wear after the terrible reformulation, this foundation surprised me in the best way. I have very oily skin and this foundation stayed put all day, which is amazing, and the coverage is good and very buildable. The only downside is it dries down FAST so you need to work quickly or the coverage gets a bit patchy. But overall I would recommend anyone who is an og double wear stan to try this!

Shazle Verified Apr 04, 2026

Reviewed by a MUA. This is not a product for mature skin. I used my BK 109 to apply the foundation. First time I applied it, it looked extremely dry with my Bobbi Brown vitamin enriched face base. Today I tried using the Bisha rice water primer. No matter what I do, this full coverage (not medium coverage) foundation looks horrible. If you’re under 30 and you have oily skin, this product might work. The hype about this product is all it is, a hype. This is not a good foundation, sorry...

supergirl10 Nov 08, 2026

Shade match is hard

Sadly I couldn't find a color match. I returned the first shade and tried a second. Missed my return window on the second which didn't match my skin either and tossed it.

Mango Nov 04, 2026

A summer holygrail!

I used this A LOT in the summer for several outdoor markets and conventions I was selling at and I am so happy to say that this foundation holds up beautifully! It's my go-to for when I'm going to be out of the house all day and don't want to worry about what in the world my foundation might be doing. It stays put and looks great all day :)

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