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From the brand
A brow tool with a retractable pencil and detachable spoolie that defines, fills, and grooms.
TypebrowSize0.01 oz/ 0.34g
Reviewers most often mention long-lasting wear, good value, and buildable coverage. Reviewers flag difficult to blend.
❤️ Reviewers love
+long-lasting wear
+good value
+buildable coverage
🚩 Reviewers flag
−difficult to blend
About the product
What it is
A brow tool with a retractable pencil and detachable spoolie that defines, fills, and grooms.
Ingredient callouts
This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What else you need to know
This brow tool gives your brows natural-looking definition and feathery fullness for the ultimate Bonne Brow. It is made with 100 percent naturally derived pigments so the gentle-yet-firm texture glides on effortlessly. The angled tip mimics hair-like strokes for just-right, soft-to-bold brows while the dry, precision spoolie provides superior control. Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
How to Apply
01Suggested Usage: -Gucci Westman's Tip: Your dry spoolie is your "fixer." Use it as a grooming tool and an eraser to blend or soften.
02-Start by brushing brows upward with dry spoolie, following natural hair direction.
03-Use your pencil as a guide for where brows should begin and end.
04-Hold pencil vertically from the lower corner of the nose and follow the lineup—this is where brows should begin.
05-Tilt pencil diagonally from the same starting point to the outer corner of your eye and follow the line to your temple—this is where brows should end.
06-Apply gentle, baby strokes to fill where needed—the lighter the touch the better.
07-Repeat until just right.
Ingredient Analysis
12 ingredients listed
#1Iron Oxides
#2Hydrogenated Castor Oil
#3Stearic Acid
#4Synthetic Fluorphlogopite
#5Titanium Dioxide
#7Triethylhexanoin
#8Neopentyl Glycol Dicaprate
#10Dipentaerythrityl Pentaisostearate
#11Polyglyceryl-2
#12Triisostearate
#13Tocopherol
#14Aluminum Hydroxide
Paste any label.Read it like a chemist.
Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.
77 written review excerpts from Sephora, Cult Beauty
haleyiversApr 15, 2022
Extremely Wobbly
Heyo, I'm an influencer and the brand sent me this in PR. Unfortunately, I don't recommend this product. It's a bummer because the shade is nice and so is the formula, but the brow product side is extremely wobbly. This concerns me because the brow pencil instead is so skinny; the product should be sturdy so it doesn't break the brow pencil. For $38, I expected better quality to ensure the longevity of the product.
aysqwApr 28, 2022
Great brow pencil formula
I really like this brow pencil, but I can definitely see others potentially having issues with it. The tip is quite thick, which doesn't bother me personally, but if you like drawing precise individual strokes this isn't for you. It is expensive for a brow product but honestly you get a lot of product so it will last a long time (this pencil has 0.36g whilst the ABH brow wiz has 0.085). Formula-wise, I think this is excellent — not too waxy, not too powdery, pigmented but won't give sharpie...
bunnyjeanVerifiedJun 10, 2022
Horrible!
Oh absolutely not. First of all, describing the Stone shade as "cool blonde" is laughable - it's super warm. It's actually a really weird shade - kind of brassy? The formula is unremarkable - reminds me of the Hourglass Arch Brow Sculpting Pencil, except waxier and more difficult to blend. I *hate* that you have to unscrew the spoolie - it feels like they wanted to put a brow gel on one end and then ran out of time/money. I also think the spoolie is too rough/stiff - I find it difficult to...
summersweet34Mar 21, 2022
Brow Perfect
Ordered This Directly from Westmanatelier Website & As Always with Any of Gucci's Products The Brow Pencil is a Wonderful Edition. Ordered in Bark my Hair is Medium Brown with Blonde Hilights for Reference. Eyes Light Brown. Bark works Perfectly just the Right amount of Coverage & The Spoolie Is Great! Previously I only Used Chanel,Brow Pencil Both Have Great Longevity. Since I Only Use Everything Westmanatelier Homerun Gucci! Better then All The Rest!!!
gadmhdJun 10, 2022
Formula + shade = perfection for me
Brows are a pain. As I’ve aged they’ve also changed and become sparse and unruly. (I’m 50.). I’ve used a zillion brands and styles of brow products, but I definitely prefer a pencil type product over a pomade or powder. The primary problem I’ve had in the past has been finding a shade that isn’t too warm. I have dark brown hair, and it seems all the dark brown brow shades tend to have a lot of warmth. This is the first perfect shade I’ve found that matches my brows AND has a great...
asirakiMay 09, 2024
Product not go to market ready
I used this once and the second time I used it, I realized the pencil had fallen out. I contacted both Sephora and Westman andcouldn’t return it bc 30 days had passed. Westman basically said too bad. Zero stars for customer service and for product
Bestie7VerifiedMay 23, 2022
Best Brow Pencil for me
Best brow product on the market. Better than Tom Ford (too waxy) and better than Shu Uemura (close alternative). Maybe because I have wrist pain, I find the thick body of the pencil easy to hold and very comfortable to use. I enjoy reaching for it every morning for that reason! The color payoff is nice and it is easy to glide on. Just the right consistency. Clay is nice color dark brown or even black hair if you want your brow color to be natural. Bark is actually a bit too dark for me once...
KokomelonVerifiedAug 18, 2024
My favorite brow pencil of all time!
When I first purchased this product in the past, I was not a huge fan cause it went on a little too strong for me. For reference, the original color I bought was Slate which ended up being too dark. I ended up wanting to give this pencil another chance and I ended up buying the shade Bark instead, and now it is my favorite brow pencil of all time! Using the right shade is crucial to liking this brow pencil, and you need to use it with a light hand and build it up from there while also using...
shopperlJul 21, 2022
Another Gucci winner!
I have become a huge fan of this line and use it almost exclusively. The amount of thought and research that has gone into the ingredients and packaging is really incredible. At first I felt like this was the one item I was not loving. The tip is fairly thick and the pencil itself is a bit bulky. I did love the color, the coverage and it's staying power though. After a few uses, I am now hooked. It just took a little practice and now my brows look better than ever. I have very dark...
scanmikeApr 10, 2022
Another hit from Gucci Westman!
I also ordered this directly from Westman's website and I didn't expect to love it as much as I do. I have sparse brows and microblading but this works great to fill in areas that need touchup. I used it on my daughter who has natural brows and it looked amazing on her. Really natural (she doesn't wear much makeup at all) and the color bark was perfect. Enhanced her blue eyes.
PetrisVerifiedSep 16, 2026
Bark
Love this eye brow pencil. Keep repurchasing it and hands down one of the best on the market. Shade Bark is a cool brown, which also suits light brown hair as well as brown hair. Doesn't budge and looks very natural.
BlackCanaryVerifiedSep 15, 2026
Cool
Bark is such a nice cool toned brown color, and the longevity of this brow pencil is way better than other ones. The amount you get is almost 7(!!!) times more than what you’re getting with the Anastasia, so I don’t find it expensive at all.
brooksie78Jul 12, 2026
Nah.
I like the Sephora brow better. The liner formula is dry and faded.
MarijaVerifiedJun 15, 2026
Just amazing product
Never tried eyebrow pencil better then this.
scamacho88VerifiedJun 06, 2026
i use it every day!
awesome natural coverage and easy application! i love this brand and its products
JENVANVACVerifiedMay 11, 2026
The Westman Atelier Bonne Brow Defining Brow Pencil in stone is easy to apply and looks great for red heads
Vanessa V.VerifiedApr 12, 2026
Great product - Bark shade
This eye brow pencil is really great! Great texture, it just glides smoothly and leaves your brows perfected, without being overwhelming. Colour Bark is a perfect color for me! I have dark brown/black hair, with a light to medium complexion and a neutral undertone! I will be buying this again for sure!
brownsugsr0787Mar 14, 2026
Very natural
I would definitely recommend this if you’re looking for a natural brow product. It ls very natural product that gives a long lasting hold and hair like definition. The slanted tip makes it easy to make precise marks but the pigment is even better. It’s nice to have a brow pencil that doesn’t lean too warm or too cool in their pigments. It does well in heat or humid and color payoff lasts all day.
SabineVerifiedMar 08, 2026
Best brow pencil
This pencil has a tip that’s perfect to fill in your brow and the spooly gives shape and also spreads the color evenly
LedVerifiedDec 25, 2025
The best!
This is the nicest eye brow pencil I ever tried. Very long lasting
PetrisVerifiedDec 13, 2025
My go to brow pencil
Love this brow pencil. Staying power is great and looks natural. Easy to use. It would be great if more colours were added. Staying positive.
ForCLVerifiedDec 06, 2025
Natural Look
Years of over plucking (the style back when) results in thin brows, sparse brows, blank spots. Love the Gucci way so started with this. Easy, good color match, subtle. Not sure of how it will do in the heat and humidity. There's so much brow stuff available, if you want a more natural look this may be it.
LgVerifiedNov 09, 2025
The best
This is the best pencil for blondes!
TouristTrappeVerifiedOct 14, 2025
Meh
The color is nice, but I thought there was a tinted brow gel on the ends. Why would I care for a detachable spoolie?
hwg8888Sep 23, 2025
breaks immediately
Used to be great. I bought a second one and the packaging must have changed because the pencil on the inside fell out after a few uses.
vmg25VerifiedSep 19, 2025
Love this!
This is an expensive brow pencil but this has lasted me the year of daily use. It lasts all day on me. This is my 3rd purchase of this.
MariaVerifiedAug 25, 2025
Perfect!
Great performance, beautiful pigment, glides efortless, the best!
KiVerifiedJun 24, 2025
Clay
So natural and easy to use. Practical with the little brush
glamourgal81VerifiedJun 23, 2025
Perfect brows
I wish I didn’t love this but westman atelier strikes again with an amazing product. Brows look full and natural
YuliaVerifiedJun 02, 2025
The best for light brows
I bought this crayon because I love WA and it has very excellent reviews and it didn't dissapoint! More, I was impressed how good a brow pencil could be, I like it much more than brow Wiz. Definitely my favourite and worth the price, would buy it again. Color clay
HollyVerifiedApr 29, 2025
Good shade
I appreciate the variety of shades but would prefer a fine tip.
L.AVerifiedApr 28, 2025
Love
The pencil is quite big but I love it honestly
NVerifiedApr 18, 2025
Westman Atelier Products!
All products from Westman Atelier are great!
SimyVerifiedApr 09, 2025
Amazing on the go product
This product is great for quick brow rutine. It makea my brows polished and defined. Great packaging
RosalindCApr 03, 2025
Not great just okay
I like it but not the best I tried. I still like my urban decay the best , it’s nothing special! Not worth its price . It’s Just ok .
ElenaVerifiedApr 02, 2025
Good purchase
Liked the colour (Bark) and especially its softness (soft but not greasy). I always suffer to find a brow pensil that is delicate and soft enough. This one is good but it lasts which some of softer liners do not provide.
GretaVerifiedMar 28, 2025
Very nice product!
This eye brow pencil is very nice! The texture is perfect, it just glides smoothly and leaves your brows perfected. I have light skin and ash brown coloured hair and the colour Bark is maybe a little bit too dark, but I will be buying this in a lighter colour for sure. That's how good the product is!
SimyVerifiedMar 15, 2025
Another briliant product from Westman Atelier
This is a great product. Amazing for on the go. My brows are defined and polished
hud34VerifiedJan 08, 2025
Love this
I’m in love. For me this is a great color with natural filling qualities. The packaging couldn’t be more on point
chesternuttyOct 03, 2024
INCREDIBLE!!!!
I'm so happy I finally found the holy grail of eyebrow pencils. Incredible coverage and staying power. I'm over 50....so I've tried them all. WA does not disappoint.
denae88Sep 21, 2024
this product is not worth $38. the pencil is extremely dry and the brush just rubs the pencil right off. I will never purchase this again
beautyfankimSep 14, 2024
EYEBROWS WITH EASE
This is a great eyebrow pencil/crayon with angled edge, which help draw in strokes in bare places. Covers gray and very lt. colored hairs.
aedrVerifiedSep 08, 2024
Love it!
Best brow pencil I’ve ever used! I will never try another. Finally found one that is subtle enough for my blonde eyebrows / red hair, doesn’t look painted on.
CarlyVerifiedAug 16, 2024
Must Have!!
I have tried a few brow defining pencils, but this Westman Atelier in far superior to anything I've tried so far. The texture is simply incredible, glides on with ease and the spoolie is great. A must buy, and I will be buying this on repeat!
shelley2009VerifiedJul 30, 2024
Must Have
Perfect texture and shade giving a natural fill in on my sparse brows. The brush is generous in size so it's perfect at lifting my brows with ease.
LuxChicBeautyJun 04, 2024
Great product
Great brow pencil. It doesn't dry or tug, it's easy to apply and stays on all day. I do wish the wand came with a gel or something to keep the eyebrows in place. But it's my go-to for eyebrows.
CatVerifiedMay 03, 2024
Nice
I really love the concept of the brand with the no makeup look, and this product didn't disappoint! It last all day, easy to apply and blend! The package is amazing, very luxurious, love it
beachy32Apr 15, 2024
Great brow pencil
I purchased this brow pencil from the WA website directly. I love this product. I might change the tube a bit so that the product is in the tube more securely. But this shade is beautiful It IS a cool taupe-y blonde. And..there's a lot of product. Everyone talks about the $ of WA products but I find there's a lot of product in the packaging. I might also change the brush side so that it's a "fix" product but that little brush comes in handy. It's a Gucci Westman product; I trust her esthetic...
Niamhco70VerifiedMar 28, 2024
Another great product
Westman Atelier can do no wrong. This is fab, works like a dream. Love the addition of the spoolie.
emaloulMar 06, 2024
I’ve been using this brow pencil for a couple years and am delighted Sephora is now carrying it. Honestly, it’s the easiest brow product I have found. You can do a swipe along the shape of the brow for a light pigment addition or really flick to fill. The color has depth that matches the natural depth of my brows better than the MANY brow pencils I have tried. For context, i like extremely easy to use, low maintenance, natural looking makeup. I have thick, dark, eyebrows and it works well for them.
and55VerifiedMar 02, 2024
I’m surprised by the negative reviews. Bark is a perfect brown shade that doesn’t pull red. It’s easy to apply and stays put. It makes a perfect, even line without “skipping.” Fabulous..
KellyReuterVerifiedFeb 02, 2024
My ride or die !!
I have to say I was really surprised by the negative reviews on this brow pencil !!! I have been using them for 2 years and can’t live without it. Yes, they are pretty pricey but I think it’s well worth it.
tiffany1286Jan 03, 2024
Good but bad packaging
The packaging is so cheap for such a nice product! It feels like the thinnest, cheapest plastic. The actual product is really nice, but at this luxury price point you would think the component would be sturdy and feel nice to use
SiobhanVerifiedNov 14, 2023
Great product!!
I had been using the Bobbi Brown brow shaper for years and then followed up with Hourglass brow gel. I really liked the Bobbi Brown, and Hourglass was okay but not great; so I decided to take a chance on this one. I’m so glad I did - I love it! It is super easy to use, very natural looking, not messy at all, & I really like the little attached spoolie! I am hooked!
VMG2023VerifiedSep 29, 2023
Wow!
Have used Benefit and Huda beauty brow pencils but these products don't come close to Westman's brow pencil. This goes on smoothly and most importantly lasts all day long. This is a thick pencil and should last longer than other brands. This to me, makes it worth the price. The only negative that I have is that you have to untwist the brow brush to remove it and it would have been simpler to pull it off just like the lid for the pencil side.
AbbeyHJSep 04, 2023
Perfect for pale complexions & blonde hair
The best eyebrow colour for my very pale skin, blonde hair and blue eyes. Everything else out there is just too dark. Goes on smoothly, nicely moist, and stays all day. Highly recommend
RoniVerifiedSep 04, 2023
A Gem
I love Westman Atelier. While some of their products can be hit or miss, this is a gem. Their aesthetic is all about the no makeup look- and this eyebrow pencil achieves exactly that- natural looking brows. I chose the color bark and it is a perfect fit - no warm undertones whatsoever . It also stayed put most of the day which is a rarity. I will definitely repurchase. Wish they had refills.
ParkhouseJul 18, 2023
Meh
This was just ok. The Winky Lux version glides and blends better, has lighter packaging and is half the price.
leenyBTVerifiedJul 12, 2023
The worst brow product I've ever tried
Bulky and clunky packaging (although I do like how the spoolie is hidden) bone dry product that when it warms up tends to apply more waxy. Not worth it, save your money and buy less expensive options.
LedVerifiedJul 02, 2023
I like
This is the best brow pencil I have ever tried. Very natural and you do a long time with this pencil.
LedVerifiedJun 27, 2023
Beatiful
Very good and nice working brow pencil. This one go’s for a very long time.
meredithherouxMay 17, 2023
Way better options out there…
This is a total miss. While I like the brow color, the packaging is horrible. The actual product shakes around in the packaging, it’s clunky and feels cheap. Will go back to Kosas brow pencil.
SimNVerifiedApr 24, 2023
Mixed feelings.
The colour description is off… I do like the firmness of the product. Yes the design of the applicator is cheap feeling, very light and plastic. Definitely not what I would expect from Gucci WA. The clay is definitely warmer with yes a greenish tinge. I have light medium brown hair. Hopefully the colour bark works for me 🤞 because I do like the stay power and firmness of the product itself.
sadiesteeleVerifiedApr 23, 2023
Clay -- too warm
The shade clay was nothing like the swatches & pictures shown online. It was a very warm brownish/orange and imo more suitable for auburn or redheads. Definitely not "taupey." I'm disappointed it didn't work for me, I would consider a different shade but only if I can swatch in person first. I also had to press really hard.
kelly11Apr 15, 2023
Not what I was hoping
I was so excited to try this product as I love Westmas-Atelier. I did not love the brow pencil though. I find the colour a bit off - too green/yellow for me. I also find the brush a bit rough on the skin, and the container for the price and compared to the other WA containers, cheap.
klum23VerifiedNov 30, 2022
Natural shade!
The color is perfect, not too dark. I use this with an eyebrow primer so I don't have to worry about swiping it off by accident!
chrisVerifiedNov 24, 2022
my go to brow product
This one was a surprise; brow products can often be disappointing or too time consuming for a brunette with spare eyebrows and light hairs. This is actually an incredible product, not too pencil like, it really acts quickly and yet doesn't look harsh. My new favourite to fill in and structure my brows quickly - I use Glossier or Suqqu brow mascaras on top.
AdrianaVerifiedNov 09, 2022
My new favorite eyebrow pen!
This is so good, I now only wanna use this eyebrow pen, I use the shade slate, so it is the perfect shade for my brown hairs without that red tone other shades have, I like mines a bit ashy with soft black. It is easy to use and the shape of the tip is really convenient.
AthenaJul 22, 2022
Perfect
Absolutely perfect.  Quality product and easy to use.  Wouldn’t use another brand as it ticks all my boxes.
Sarah - Cult ConciergeJul 15, 2022
An easy soft brow pencil
My honest first impression of this pencil was 'why is there no brush?' but of course, there is I just didn't spend enough time looking.I have shade Clay and this is a great colour for my brown hair as it's not too dark and allows me to fill in my brows without them looking heavy. I find the pencil itself soft, easy and quick to work with.
Ryan - Cult ConciergeJul 15, 2022
Easy to apply and buildable
With its tip and creamy formulation, this is pretty easy to apply to the needed areas and build up as at first there is not too much pigment perfect for more subtle finish and easy to add more boldness by building up.
roxalynVerifiedJul 06, 2022
Almost perfect!
I kind of love this brow pencil. The formula is so creamy- it glides on and blends beautifully once you use the spoolie. My only complaint is that the shade "Stone" is SO WARM. I'll have to try a different shade next time.
LisaVerifiedMay 19, 2022
One of the best
Just love the way this brow pencil goes on and blends to perfection !
Emma Q - Cult Beauty StaffMay 17, 2022
Love at first swipe!
I fell in love with this product the first time I used it. The formula is so unique, it glides on so easily (great for when you're in a rush!) but then has great staying power and doesn't end up melting off like some softer eyebrow pencils do. It fills in my sparse brows whilst still looking really natural as I'm not a fan of the bold look and prefer my brows to look fluffy and natural. I use it with a brow gel on top to hold my brow hairs in place and it's a great combo! And as usual,...
TiffnaVerifiedMay 08, 2022
Love this brow pencil! Super intuitive to use and very natural looking finish.
RhiannaApr 27, 2022
Love it
Blends great and makes my eyebrows look so much more natural. Exactly the product I had been looking for. Slightly disappointed with the packaging as does feel quite cheap for the price paid.Â
AAApr 26, 2022
Good but not great
I purchased this in the darkest shade, slate, as my eyebrows are naturally black. The colour blended in well with my eyebrows and has been good at staying in place. I think the product is good, but not amazing or outstanding in any way. However, I will say I was slightly disappointed with the packaging - compared to other Westman Atelier products it feels cheap and flimsy. Overall it’s a good product, but I’m sure you can get something comparable at a better price.