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KJH.brand by Katie Jane Hughes

Soft Smudge Lip & Cheek Cream Blush Multistick

  • Blush
  • stick
  • 0.29 oz/8.5 g
4.8 (123 reviews)
$24.00 $2.82/g · $82.76/oz

Color: Soft Raisin - rosy terracotta

7 shades

Soft Smudge Lip & Cheek Cream Blush Multistick

4.8/5

From the brand A long-wearing cream-to-powder multi-stick that delivers a soft matte wash of color for blurred lips and cheeks with a natural finish.

Type blush Formula stick Size 0.29 oz/8.5 g

Reviewers love

  • a lightweight feel
  • some found it easy to blend
  • buildable coverage

Reviewers flag

  • others found it difficult to blend
About the product

What it is

A long-wearing cream-to-powder multi-stick that delivers a soft matte wash of color for blurred lips and cheeks with a natural finish.

What else you need to know

This buildable, long-wearing formula blends color seamlessly into cheeks and layers beautifully over makeup. On lips, the soft-blurring texture feels weightless and builds effortlessly. The result? Flushed cheeks and pillowy lips all day. Pairs well with the No. 2 Brush from KJH.brand (sold separately).

Price Comparison

Compare prices across 2 retailers

Retailer Price ↕ Rating Stock
Kjhbrand Best Price $24.00 — In Stock Shop
Sephora $24.00 — In Stock Shop

Shade Range

7 shades available

Soft Berry
Soft Pink
Soft Raisin
Soft Coral
Soft Cherry
Soft Orchid
Soft Tomato

How to Apply

  1. Suggested Usage: Cheeks: -Apply directly to the cheeks or pick up product from the stick with your fingertips or a brush.
  2. -Tap and softly blend into the skin.
  3. -Build to achieve your desired level of color.
  4. Lips: -Swipe directly onto lips or tap on with your fingertip for a softer, blurred effect.
  5. -To soften, blend the edges of your lips with your finger/ -Layer to build your desired level of color.

Ingredient Analysis

24 ingredients listed

#1 Caprylic/Capric Triglyceride 7
#2 Silica
#3 Mica 5
#4 Octyldodecanol
#5 Bismuth Oxychloride
#6 Hydrogenated Polyisobutene
#7 Polyhydroxystearic Acid
#8 Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera)
#9 Calcium Sodium Borosilicate
#10 Behenyl Behenate
#11 Sorbitan Isostearate
#12 Iron Oxides
#13 Sucrose Tetrastearate Triacetate
#14 Tocopheryl Acetate
#17 Ethylhexylglycerin
#18 Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera)
#19 Aluminum Hydroxide
#20 Disteardimonium Hectorite
#21 Barium Sulfate
#22 Red 30
#23 Red 7
#24 Propylene Carbonate
#25 SALICORNIA HERBACEA EXTRACT
#26 Tocopherol

Paste any label. Read it like a chemist.

Paste the full ingredient list to see what each ingredient does, plus potential pore-clogging and irritation flags.

Reviews

123 written review excerpts from Sephora

monimoni42 Verified Sep 01, 2026

Underwhelming product

No pigment, you have to reapply multiple times, will lift anything you have under, enhances texture. Very disappointing product

gdfigueroa Verified Aug 30, 2026

KJH Blush

I already owned soft raisin from KJH and got so excited when they came to Sephora. This blush is so beautiful and pigmented. It lasts a long time and blends very well. On the lips, I recommend moisturizing before applying, but beautiful regardless.

Gefshow Aug 09, 2026

Cute Idea, but Not Long Wear or Super Impactful

I really like the idea of this stick, but it didn’t really give the results I was hoping for. To the touch it’s not even like waxy or anything which I feel like would help it have longer wear. The color of my cheeks didn’t work out too well and didn’t shine through my natural skin tone very well, which I was surprised by because a light pink usually pops on me as much as I’d hope. It did work well on my lips, but again didn’t last long. This may work better for others and maybe I need a...

TrayVel Aug 17, 2026

Bright colors

It has more product than regular lipsticks. It is a vibrant, bright red that offers medium to long wear, provided you reapply it. Its texture feels a little drying, I would recommend using a lip balm beforehand.

kkbeans Verified Sep 09, 2026

a must have

well this is the most unique blush product i have ever used. KJH killed it , i don't typically like matte but this is different. very soft powdery formula you can build up. Beautiful blurring colors , i already have more in my cart.

samtastic0 Verified Sep 06, 2026

Truly haven’t tried a blush stick like this—it’s cream but goes on and acts like a powder. It adds a blurred effect upon use, really incredible!

nessahabana Aug 10, 2026

A must have

Omg I love this terracotta color on my it blends super well and the best part it’s that I can used on my cheeks ,lips and even on my eyes it’s a multi use you definitely need it on your collection of blush

GigiTheOB Verified Sep 16, 2026

I bought and paid for this product with my own money. The color is gorgeous. I use it on cheeks and lips. The texture is a little dry but it does blend well.

VMc94 Verified Sep 12, 2026

Love KJH!

Such a pretty, flattering color!! Love the formula - dryer than I expected but the color really lasts. So pretty on cheeks and lips and a bit on the lids.

8304434977 Verified Sep 11, 2026

Chalky

Feels like chalk and does not blend well :/ I love her other products so I was disappointed that this didn’t work out

kkbeans Verified Oct 04, 2026

use everyday now

my 2nd review of these after purchasing 2 more. love the blendable formula , people saying they are dry but they are meant to be . i have dry mature skin and they blend to a beautiful blurring matte finish. the colors are gorgeous , plan to buy the brighter ones in the spring. have never used such a unique formula. you can mix the colors and blend as well , raisin makes a beautiful blonzer shade. buy the kjh brushes they are also amazing. ps love the purple packaging!

elliehuegli Verified Oct 03, 2026

The color is gorgeous! The product is buildable & feels so natural. I love it!

JulieShaugh Sep 07, 2026

My favorite blush!

I own 3 different colors of this blush because I love the way the colors diffuse and the product interacts on my skin! I tend to use Soft Cherry the most on both cheeks and lips. I am a huge Katie Jane Hughes fan!

VenusInLeo8 Verified Sep 06, 2026

As a fan of KJH, I’m so excited to see her at Sephora. This is an amazing product I love the versatility and the matte-ness and the colour is perfect. Can’t wait for her to make eyebrow pencil

Sarahmaude5 Sep 03, 2026

Perfect matte blush.

Blends like a dream, stays like a dream. Rained on me and the blush was still on. It can be glossy with the hypershine serum!

KristenRow Verified Aug 31, 2026

Soft coral

I like the consistency and texture of this product, it is very light on my skin. I’m cool toned and I purchased soft coral which is warm toned and I still love it. It’s a beautiful unique color that works on my cool skin.

Dzenetab Aug 27, 2026

Love multipurpose product. I think more pink shade

Love multipurpose product. I think more pink shade would work better for my skin tone. But I’m happy with quality and consistency of this lip and cheek stain. I used it few times for my day make up look

DhanashreeP Aug 27, 2026

Soft matte flush

Soft raisin is a pretty terracotta shade that can be built up as per your liking. It’s a cream-to-powder formula with a sheer-soft matte finish. It’s a multiuse lip and cheek stick that’s non-drying and pretty long-wearing. I love the formula!

61493429009 Aug 27, 2026

Soft, Blendable & Beautiful Color

I received this product as a gift and honestly love how soft and blendable it is. The Soft Raisin shade gives a beautiful, natural flush and feels comfortable on both lips and cheeks. Looks beautiful!

emsunu Aug 27, 2026

So good!

This lip and cheek stick is so pretty and I love the formula! It has great color and blends in very nicely. I like that it is in a stick form so it’s easy for travel. Now I need to get all the other color options!

kelh8 Aug 26, 2026

I love blush so I was excited to try this product. It was smooth when applied to my cheeks and blended in very well! Also it is pretty pigmented so I didn’t need too much product. Love that it’s lip and cheek as well

josibhecm Aug 26, 2026

I tried this lip & cheek tint and loved it! The creamy texture blends beautifully and gives a natural pop of color. It’s easy to apply, comfortable to wear, and quickly became a favorite! The color payoff honestly blew me away!

KDG1993 Aug 25, 2026

love it

​If you love a seamless, monochromatic look, this multistick is a must-have. On cheeks, it blends like a dream—giving a soft matte, natural flush that never feels dry or sticky. On lips, it provides a gorgeous, weightless pillowy blur that builds effortlessly from a subtle stain to rich color. It layers over base makeup without lifting it, holds up all day, and applies like magic when paired with a dense stippling brush.

Azu6913 Aug 25, 2026

Nice product

I am actually loving this product, the shades are very pretty, packaging is also cute and great to travel with. I love the formula, it blends easily and doesn't dry on the skin it has a matte finish. for the lips looks very natural, leaves a very natural look and feel.

alomar24 Aug 25, 2026

Buildable coverage

I enjoy this product mainly for the cheeks. It’s easy to blend out with my fingers and the product is buildable. The product itself comes off as matte and reminds me of a chalk like consistency. For the lips I’m not a huge fan of the matte look.

Sne28 Aug 24, 2026

Perfect for fall

Orchid is such a perfect late summer/early fall shade! I’ve been hesitant to use deeper blush colors but I like how you can truly control how much of the product goes on your face. The fact that you can use this on your lips too helps create a cohesive monochromatic look!

GriseldB Aug 23, 2026

Soft coral

Trying the Soft Smudge Lip & Cheek in Soft Coral. I love how creamy and easy to blend it is, while still leaving a soft matte finish without feeling dry. The coral shade is subtle and buildable, so you can keep it natural or build up the color for a more defined look. I also love that you can use it on both your lips and cheeks.

suzannekindy Aug 23, 2026

One of my all-time faves

I love this product so much I have it in every shade. Soft coral is my favorite. I love it on the lips with one of KJH’s precision contour stylos.

desttsan Aug 22, 2026

love it

I really like how soft and lightweight this feels. The color is sheer but buildable, blends easily on the cheeks, and gives the lips a natural, soft-matte finish without feeling dry. It’s also really convenient having one product for both lips and cheeks!

kaatetaylorn Aug 21, 2026

Love it!

I got the shade Soft Berry and love how easy it is to blend and build. The color gives such a pretty, natural flush without feeling heavy or dry. I also love that I can use it on both my lips and cheeks!

Adrn88 Aug 20, 2026

At first I thought it was a very light color but I’ve used it as a transition blush and it blends my blush beautifully with my under eye area. When I’m paler I use it just as blush and it gives a pretty peachy blush. These are easy to blend, matte,

Adrn88 Aug 20, 2026

I live this product it’s so easy to use and to blend in my skin. I use a brush to apply this and to be able to control how much I want to add to my skin.

verocas250890 Aug 19, 2026

My new versatile multi stick

The packaging is very nice and the product is beautiful to work with, it has a compact and not so creamy texture that pigments very well and I loved that it is versatile you can work as blush, lipstick or eye shadow. It has no smell and I liked it a lot.

nelerz04 Aug 18, 2026

This lipstick glided on easily and gave my lips a nice tint. My lips felt hydrated and moisturized after applying. I love how versatile it is that it can be used on your cheeks as well. Can’t wait to try more colors!

thejensenlife Aug 17, 2026

Lip & Cheek Stick Go To

I love how easy this lip and cheek stick is to use! It gives the prettiest natural pop of color, blends so easily, and is perfect for throwing in my bag for quick touch-ups. Definitely a new everyday favorite!

JessersLA Aug 17, 2026

Not super pigmented, but a very pretty color!

This lip and cheek stain is a nice color, but for me it doesn't seem super pigmented. I prefer it on my lips as a base, but I have to layer more color on top. It's a pretty pink, but it's not pigmented enough to use as a blush. I'll continue to layer it under more color for my lips. It does stay quite well.

biliy94 Aug 17, 2026

Very vibrant color!

It’s very pigmented and blurry! Love the stick/ lipstick shape it makes it so convenient to apply and reapply! It’s great for oily skin and the pigment pay off is amazing! I love using it as a blush more than lipstick!

Liza0034 Aug 17, 2026

Beautiful color

I really enjoyed the KJH.brand Soft Smudge Lip & Cheek! The creamy formula blends so easily and gives the prettiest soft wash of color. I love that the pigment is buildable, so I can keep it natural or add more when I want a little extra color. It feels comfortable on both my cheeks and lips and doesn’t leave them feeling dry. I also love having one product that I can use in multiple ways, especially when I’m doing a quick makeup look. The finish looks smooth and natural and lasts nicely...

Skincarefoodie Aug 17, 2026

Love the shade

It’s such a handy stick! A versatile blush that literally goes on lips, cheeks, or even eyes. It’s a pretty rosy pink color. The payoff is solid and blends nicely. I use their dome brush for application.

brendasarahiii Aug 15, 2026

Love it

Really love this product! It blends so easily and gives that soft diffused look without feeling heavy or cakey. The color is buildable so I can keep it subtle for an everyday look or for a more bolder look!! Love that it’s so easy to use

beverlycherie Aug 14, 2026

Love these! They’re super easy to use and they’re perfectly creamy and pigmented. Love that this blush doesn’t disturb the makeup underneath it, making it an easy, on-the-go product. Can’t wait to try other shades!

JKam25 Aug 14, 2026

So pigmented! Love the finish

I am in love with this blush! Not only is it very pigmented, but it’s so easy to blend and apply. It also has a gorgeous natural finish with a subtle glow to it. The applicator also makes it easy to keep the product in one place which I love. It’s a must have!

180minirhearos Aug 13, 2026

Pretty

This is a beautiful shade of plum that looks natural on my cheeks and lips. It’s perfect for wearing when you want natural looking makeup. It lasts for only a little bit and the applicator is a bit too big to use on smaller lips

KirBlushing Aug 13, 2026

Easy to use like all the KJH products

I have this in two shades, the soft pink and soft raisin. Soft raisin is such an easy every day all over color and they blend so well with your fingers or a brush. I like to mix this with one of the KJH highlighters to give a little glow and I feel they come off so effortless. Definitely plan to get a few more shades.

sheilashey Aug 13, 2026

Must have

’ve been loving the KJH Cheek & Lip Tint! What immediately stood out to me is how versatile this product is. I love makeup products that can be used in multiple ways, and this tint makes it so easy to create a fresh, put-together look without needing a ton of products.

coriennap Aug 13, 2026

I love this blush!

The color is beautiful, it has enough pigment and blends on the skin quite well, you can control the intensity of the color, the more you apply the more intense the color. It is quite soft and the texture is almost like that of a lipstick.

mewmad Aug 13, 2026

Such a gorgeous product! This is super blendable product with a lot of really beautiful colors. The package feels really light and makes it easy to toss into my bag and take on the go to use as a lip color. I've worn on cheeks too and it works wonderfully for both.

EshaJessani Aug 13, 2026

Love it!

I’m obsessed with how effortlessly this blends into both my cheeks and lips! The color is soft and natural but super easy to build, and the cream-to-powder formula feels lightweight without leaving my skin or lips dry. I love having one product that gives me a fresh, put-together look and actually lasts throughout the day!

belkisjissel Aug 13, 2026

Every day go to

The soft smudge lip and cheek product has been my go to for a clean girl look. When I don’t feel like wearing make up, I add the product to my cheeks and my lips for a pop of color and it brightens up my face. The product is easy to blend and it feels like I have nothing on my face.

54164644236 Aug 13, 2026

The best

I’m really loving this blush! The pigmentation is beautiful, it blends easily, and it gives my cheeks such a natural, healthy-looking flush. It’s easy to build up depending on how intense I want the color to be, and it doesn’t feel heavy on the skin. Definitely a blush I’ll be reaching for again!”

onceuponafind Aug 13, 2026

I love a product that has multiple uses and this stick is a winner in my book! The warm, soft peach color is a great shade for a subtle summery look. It’s easy to apply, blend and build on so you can have a toned down look or add more for a bolder hue.

Pusp Aug 12, 2026

I’m obsessed with these soft lip and cheek shades in Soft Orchid and Deep Fuchsia! They’re creamy, blend beautifully, feel comfortable, and give my lips and cheeks the prettiest, natural-looking pop of color.

courtneyeliz101 Aug 12, 2026

Perfect summer shade!

I’ve been loving the Soft Smudge Lip & Cheek in Soft Coral! 🍑 This cream to powder stick gives the prettiest soft, sheer wash of color that you can easily build up depending on the look you want. I love how effortlessly it blends into my skin without looking dry or cakey, and the soft matte finish is so flattering. It also feels really comfortable on the lips and gives them that natural, blurred pop of color. Soft Coral is such a beautiful everyday shade for adding a little warmth and color...

AllisonScruggs Aug 12, 2026

Love the Natural Hue

This lip and cheek product is so easy to use and gives such a pretty, soft-focus look. I love how it blends out smoothly without looking heavy or cakey. It adds a beautiful touch of color to both the lips and cheeks, and the finish looks effortless and natural. The packaging is also sleek and feels really nice.

ashmak22 Aug 11, 2026

A new fav

I’m obsessed with the Soft Smudge Lip & Cheek! The cream-to-powder formula feels incredibly lightweight and blends so effortlessly into the skin. I love that the color is sheer and natural at first, but it’s easy to build up when I want a little more intensity. On the cheeks, it gives that gorgeous soft-matte, “your skin but better” flush without looking dry or cakey. On the lips, it feels smooth and comfortable while adding just the right amount of color. It’s also perfect for a quick,...

Shreers Aug 11, 2026

One of the really good brand I have tried. The lip and Cheryl really works good on my skin and gives good pigmentation. The colour pay off is good on my skin and stays for through out the day. I would like to try other shades from this brand.

giulianna99 Aug 11, 2026

KJH.brand makes me feel like i'm an expert MUA! this blush initially seemed matte to me, but once warmed up on the skin it is seamless and beautiful. soft orchid provides a deep wash of color that reminds me of a light sunburn and i think it will suit all seasons really well. great formula and shade!!!

AbRose13 Aug 11, 2026

The best blush stick! Soft cream to apply but blends out as an almost powder blush! Looks gorgeous on the skin and has buildable coverage. Would look great as a soft flush of color on the lips too! Easy to blend with your fingers or a brush! Can’t wait to try other shades!

jasmineodea Aug 11, 2026

Lovely flush of color

This is a really lovely product especially for summer when you just want a flush of color. I like that it’s versatile and you can use it on your cheeks and lips it has just a little bit of color that you can built a little bit and it lasts for hours. The packaging is also user friendly and I would definitely recommend.

Mandy9179 Aug 11, 2026

Really pretty color!

I’ve been loving the Soft Smudge Lip & Cheek in Soft Cherry! It’s such a pretty, vibrant scarlet that gives my makeup a really fun pop of color. I love using it on both my cheeks and lips for an easy, matching look, and it blends out so nicely without feeling like I’m wearing a ton of product. It is so smooth and there is no weird taste to it either! Highly recommend!

glittermeup Aug 11, 2026

Blendable and pigmented blush

I have added this blush stick into my beauty routine. It’s so easy to use and it is pigmented. It blends evenly and quickly. You can use your fingers or a brush to apply it to your cheeks. It gives such a beautiful glowy hue to your cheeks.

ivanabcastro Aug 11, 2026

Beautiful tint for both cheeks and lips!

LOVE! The color is beautifully rich and vibrant, and it blends so effortlessly on both lips and cheeks. It gives a fresh, and very natural looking flush. The texture feels smooth and comfortable, and it lasts surprisingly well throughout the day without drying out!

22155988498 Aug 11, 2026

Pretty Lip & Cheek Shade

The Soft Smudge Lip & Cheek in Soft Cherry is such a pretty shade. Easy to apply and swipe it on my lips and cheeks for a hint of color. The formula is not too pigmented and very easy to blend. Has a creamy texture and finish. I bring this with me in my handbag for quick application.

Arlet29 Aug 11, 2026

I loved this product have at excellent quality and smell so good

AmyPhu Aug 10, 2026

Such a lovely formula!

I LOVE blush and am so happy to have this one in my collection!! The formula is so easy to blend, and it doesn’t go on patchy or overly pigmented. The color is definitely buildable and it just looks great and fitting for any season. I would absolutely love to try this in the other shades.

angeliem02 Aug 10, 2026

I love how it looks on the skin!

I really love how versatile this is! The cream-to-powder formula blends so easily on the cheeks and gives a soft, natural looking flush without feeling dry. I also love using it on my lips for a subtle wash of color. It’s buildable, lightweight and leaves my skin looking smooth and fresh. Definitely a great everyday product!

Shuma377 Aug 10, 2026

The soft smudge lip and cheek is so great for creating a natural, clean make up look! I love the fact that the multi-use product keeps my make up routine minimal and easy. The product goes on so smoothly and has just the right amount of pigment! I received this lip and cheek stick in exchange for my honest review, and I'm so happy with the results!

karishjessa Aug 10, 2026

Love

Love love love! Such a clutch product. It’s always in my bag when I want to add a little color to my lips or cheeks at any point in the day! Very convenient and easy to use with lasting color! Would recommend

luciben Aug 10, 2026

My lips feel very hydrated

I’m really loving the Soft Smudge Lip & Cheek! 💕 The formula is creamy, lightweight, and blends beautifully into the skin. I love that it can be used on both the lips and cheeks, making it perfect for creating a quick, natural makeup look. The color is beautiful and gives a soft, fresh finish without feeling heavy. Definitely a new favorite in my makeup routine!

BrendaaaP Aug 10, 2026

Love it

This cheek and lip cream is so good. It glides on so beautifully. The color looks fresh, dewy and gives me a hydrated, healthy glow. I got the peachy shade and it’s the perfect shade for my skin tone. Loved.

liamL Aug 10, 2026

Nice

This product gives a beautiful natural color that is super easy to apply. It instantly brightens my complexion and makes a gorgeous lip base. Plus, it blends effortlessly on cheeks for a fresh, soft, and natural glow all day long

liky123b Aug 10, 2026

Matte and beautiful!

I am obsessed with this Soft Smudge Lip & Cheek stick! I got the Soft Cherry shade and it gives me the most perfect, natural rosy cheeks. The cream-to-powder formula melts into my skin so effortlessly without drying it out, and it leaves a soft matte cherry color that stays vibrant all day long, even after I’ve been running around!I love how versatile it is to pop on both lips and cheeks for a quick, put-together look!

DaniReye Aug 10, 2026

So pretty and easy to use!

I absolutely love this lip and cheek product! The formula feels so soft and lightweight, and it blends out beautifully without looking cakey or patchy. I love that I can use it on both my lips and cheeks for a quick, put together look. The color is gorgeous and gives that perfect soft, natural flush.

lorealsmilez Aug 10, 2026

The perfect flush!

Soft Tomato is my new favorite red cream blush! So versatile and easy to use! Perfect on the lips and cheeks! Just a subtle amount goes a long way and she’s so pigmented! The perfect rosy flushed cheeks!

shivbaby Aug 10, 2026

new favorite blush

the soft smudge lip & cheek tint is so easy to use and versatile! blends easily and adds a nice pop of color to your everyday makeup look. i’m so glad they’re finally available at sephora for easy purchasing

ByNadiaH Aug 10, 2026

I really love how easy this is to use! Soft Coral is such a pretty warm peach shade that instantly makes my face look fresher and more alive. The texture is creamy and blends beautifully with my fingers without looking patchy or heavy. I especially love it on my cheeks because I can start with a little and build up the color depending on the look I want. It also looks really cute dabbed onto the lips for a soft, effortless monochromatic look. The finish feels natural and gives that slightly...

ljoyj Aug 09, 2026

Playful blush and Luscious lip

Purchased as part of a trio and wondered if too dark for my fair skin but I was sorely mistaken. Love it! Can layer on and blend as little or as much as you like for a fun pop of colour!

12sophie21 Aug 09, 2026

Very easy to apply

This product is ideal for simple application that remains in place throughout the day. I use my fingers and don't always need a brush for my lips or cheeks, which is fantastic when traveling. Don't think twice! Very affordable for the quantity of goods as well.

1Miki Aug 09, 2026

So good

This is a great multi use product. I also like that a little goes a long way. It works as a beautiful blush and leaves my lips looking plump and vibrant. I love how buildable the formula of this product is so that I can easily adjust the vibrance. Overall, great product.

tatianaxraquel Aug 09, 2026

Soft smudge lip & cheek

I love the soft smudge lip & cheek product. It’s such a pretty color & melts into the skin. The product is very buildable a little goes a long way. I definitely will be getting more shades. My skin didn’t have any irritation.

Angevoelk4 Aug 09, 2026

Best Pout EVER

I do not know what sort of magic is with the diameter of these (weird part to be excited about, I know). I wear soft pink in the middle of the lip with soft berry as a liner and my lips look the best they’ve ever looked. A very sexy pout. I have all the shades and love mixing them with the hyper shine serum and/or the hyper shine pigments.

rojawn Aug 09, 2026

Versatile

Love love! I like that there is no fragrance or scent and that it is a stick so easy to use. The color is nice and it blends in easy and it’s pretty versatile. Definitely recommend as like a cream blush

ljoyj Aug 09, 2026

Beachy ethereal

Literally had friend do a double take asking me what I was doing differently after wearing this product!

dextersprincess Aug 09, 2026

So soft!

This is so velvety smooth. I absolutely love. How much pigment it transfers to either good lips or your cheeks or rib beneath the little rosy touch and the color is absolutely beautiful. It just glides on, and it lasts a really long time, and it almost like stains. The skin which is great. But it's still easy to get off, but I just can't get over how it's just like so soft that it's also like a dry. Soft, there's like, no sheen, or no gloss. It's a perfect, everyday lipstick or cheat color.

stepha1245 Aug 09, 2026

Super long lasting for a perfect summer flush

The longest lasting blush I have ever used! I think soft raisin is the perfect shade to achieve the sunny flushed look I like to wear in the summer. The color doesn’t fade away and dries down to a beautiful powdery finish without feeling dry

Melegib Aug 09, 2026

Best cheek

I love this product and use it every day. Cheeks and lips. Favorite travel product as it’s not liquid and so versatile. The colours are amazing.

joycegalud Aug 09, 2026

Definitely, an ideal product to achieve that fresh

Soft Smudge Lip & Cheek by KJH.brand ✨ I love how practical this product is because you can use it on both lips and cheeks. It has a soft and blurred finish that leaves a touch of very beautiful and natural color. 💗 In addition, its format is perfect to carry it in your wallet and make a touch-up at any time.

atzirimonsivais Aug 09, 2026

Atzirizv

I really love this lip and cheek product! The creamy texture blends easily and gives a beautiful soft, natural color. It feels comfortable and the finish is gorgeous. I highly recommend it! So pretty!

tabbyc2004 Aug 09, 2026

I was worried this color would be too much as I am quite fair but it is beautiful. Very pigmented, you don’t need much. It has great lasting power and is even better with the gloss

ashabrhm Aug 09, 2026

Best blush ever

This formula is perfection. Soft berry is like a cold wintery blush on my cheeks when worn on its own, and I love to combine this shade with a bit of Soft Tomato or Soft Raisin to customize different shades for myskin.

ashabrhm Aug 09, 2026

Perfect blush

This is my favourite cheek (and lip) formula ever created. This shade is a perfect healthy flush colour for my skin tone, and I love that I have a completely customizable level of saturation.

lizzyfallon Aug 08, 2026

Lasts all day and is beautiful

Really loving this blush, it took me a little bit to realize how to work with it because it’s such a unique formula! Once I realized you should rub some on the hands so it warms up a little, then the brush picks it up perfectly. I have really oily skin and it’s the only blush that has actually lasted all day on me without turning into patchy blotches like other blushes do! Take a chance on this one, you won’t regret it

hnorm0410 Aug 08, 2026

Multi-Use Color That Lasts!

Love a multi-use product! Lips, cheeks, eyes. This is such a fantastic cool berry that pairs well with my fair skin. Packaging is also excellent! Perfect for on the go use.

MCmontgo Aug 08, 2026

Surprising go to!

I love the brightness of the color. Formula seemed dry at first (just when you touch it in the stick format), and that made it more surprising when it blended so well and had a skin like finish (NOT dusty dry on skin, just a natural finish). Love the longevity and thinking about more colors!

CodieA Aug 08, 2026

The perfect lip and cheek duo

I love this product and color. The color is beautiful against my skin tone and very versatile! The packaging is cute and sleek. My new go to lip product and bonus because I can use on my face too! 10/10 recommend.

sharonmartmakeu Aug 08, 2026

Can't live without it now!

This is literally my current "can't live without" in my purse. It's multi-use, you can use it as a lipstick and as a blush, and you can wear it as a soft blur or more intense. It's long-wearing, and it blends super easily! A must-have! Period.

RyanHoller Aug 08, 2026

I have these in so many shades…I use them on eyes lips and cheeks and it’s the perfect buildable blush. The more shades you have the more you can play and mix and match them

xelsea Aug 08, 2026

Must have for your make up bag!

These really are the best lip and cheek products out there! Feels so lovely on the skin, doesn’t even feel like you’re wearing anything and a little goes a long way so the product lasts you a long time. The colours are so lovely and suit every skin colour. I use soft berry in autumn and winter then soft tomato on the spring and summer. They are compact enough to travel with too so they are just perfect and couldn’t be happier they are now available in Sephora!

Shishi69 Aug 08, 2026

Blush obsessed and this is a game changer

I’ve tried what feels like every blush available and can tell you the formula of this product is a game changer. This product actually has the staying power that others don’t and soft cherry has the most natural slush. You will not be disappointed!!!

Murphmakeup Aug 08, 2026

Must-have Lip + Cheek Product

I have Soft Pink, Soft Coral, Soft Tomato and Soft Raisin. The formula of this one is drier than her other products but it's helpful if you want to create one of those smudged/just bitten lip looks and then if you have your skin/makeup base moisturized, you can create a dewy finish with the same product. I think it was a smart move having the product start off with this more matte finish and then giving the customer the ability to alter that finish with the hyper shine serum or just what you...

gosamahol814 Aug 08, 2026

These smudges are great! They are perfectly pigmented, blend like a dream and last all day long! Will definitely be getting more shades!

nattIsabelle Aug 08, 2026

Such an easy everyday color

I love how soft and easy it is to blend, especially on the cheeks. It gives me that pretty, natural flush without looking too heavy. I’ve also been using it on my lips and really like the soft color and comfortable feel. It’s one of those products that’s just really easy to throw on and go.

maryhack Aug 08, 2026

IN AWE OF THIS PRODUCT

Truly the greatest creation since sliced cheese! When i tell you this product is a game changer! katie is absolutely BRILLIANT when it comes to creating multipurpose products. This was my first ever KJH products and she has solidified a customer for life, the product is amazing you can build it up for crazy pigment or sheer it out so it just looked like a natural flush on your cheeks or lips i will sometimes put this on my eyelids too because it can be used for anything. Super compact can be...

dbsmasher Aug 08, 2026

Gorgeous shades and one of a kind texture

I actually have FOUR of these shades. Beautiful texture, lasts all day and blends like a dream without being dewy. Sometimes I also take it on the lips and top with a gloss.

arivasl Aug 08, 2026

This is an amazing Soft Smudge Lip & Cheek, a multi-use cream-to-powder stick! The color soft berry is beautiful!! It is very hydrating and stays on for a long time! I love how it looks both on my cheeks and lips!

lupitaheresp Aug 08, 2026

so good!

I absolutely love the color of this blush and how easy it applies on my skin. it’s very pretty on the skin and glides on so smoothly, I definitely recommend this blush! I also love the applicator, It’s so pretty!

ashcombss Aug 08, 2026

SO FREAKIN BEAUTIFUL

I’ve been really enjoying the KJH.BRAND Soft Smudge Lip & Cheek in Soft Raisin! The shade is such a beautiful rosy-brown/mauve that gives my cheeks a natural, softly flushed look without looking too heavy. I love how easily it blends and how buildable the color is, so I can keep it sheer for an everyday look or layer it for more intensity. The cream-to-powder texture is also really unique—it feels lightweight and blends effortlessly into the skin, leaving a soft, blurred matte finish. I...

57119840437 Aug 08, 2026

Soft effect

Ok, I'll tell you quickly... I loved this Soft Smudge Lip & Cheek ✨ It's super creamy, it blends beautifully and leaves that soft effect, like natural but fixed. I use it on lips and cheeks and everything looks more harmonious, like effortless 👀

hellokh123 Aug 08, 2026

The Soft Smudge Lip & Cheek Cream Blush Multistick in Soft Coral is such a pretty, natural peachy shade that gives my skin a soft sun-kissed look. It’s easy to apply on both my cheeks and lips for a coordinated look. The formula glides on smoothly, blends effortlessly, and feels lightweight. It’s a beautiful and easy-to-use product with a soft matte finish.

Laurrnicolee Aug 08, 2026

Such pretty shades that work for both lips and cheeks! I love that these are hydrating and pigmented enough to show color that lasts, but doesn’t look unnatural. Goes on super easily and creamy and looks good when using for both lips + cheeks together.

Annecali Aug 08, 2026

Love the shade Soft Pink

This is my first time trying a Kjhbrand product, and I’m really enjoying it! The Soft Smudge Lip & Cheek Stick is exactly what I was looking for to achieve a natural, “no-makeup makeup” look. The creamy-to-powder texture blends smoothly and is easy to build, leaving a soft matte finish with a sheer wash of color. I’m using the shade Soft Pink, and it looks so natural on both my lips and cheeks. It feels silky smooth, lasts all day, and never feels heavy. The packaging is also super cute and...

BrooklynAlberts Aug 07, 2026

Love this combo product

The soft pink shade is SO pretty! It gives my cheeks and lips the prettiest natural flush without looking too bold. I love how easily it blends and smudges out for that effortless, soft-focus look, but you can also build up the color if you want more intensity. It feels lightweight and is perfect for creating a quick, cohesive makeup look using the same product on both cheeks and lips. Such a pretty everyday shade!

gorjess143 Aug 07, 2026

I’m really loving this lip and cheek color 💓 It glides on so seamlessly and the color is absolutely gorgeous. I also love packaging 💖 Overall, such a beautiful product and I’ve really enjoyed using it

flavia2506 Aug 07, 2026

I really like this! The color is so pretty and gives my lips and cheeks a natural, soft flush. It’s super easy to blend and perfect for an everyday look! Loved every product from this brand, they’re so good!

nqmonarch Aug 07, 2026

Love this product! The shades are super flattering. I got coral which gives the most natural and gorgeous flush to the lips and cheek. The product blends easily and seamlessly into the skin. I’m really happy with this product!

steffi1908 Aug 07, 2026

The best

KJH.Brand is one of my newest favorite brands. I love this lip and cheek product. The color gives such an amazing pop to the cheeks and the lip. It goes on so smoothly and blends so well. I absolutely love this product.

scezell Aug 07, 2026

Must have

I absolutely love this. It applies on your skin In a powerdy form. Which honestly with a brush applies so evenly. I’ve never tried a product like this and I really love it. I will be trying in all different colors.

katiamaricela Aug 07, 2026

I like it

The Soft Smudge Lip & Cheek is a lovely product. The texture feels a bit dry to me, but it applies smoothly and blends out with ease. I got the shade Soft Cherry, which is a beautiful mix of red and pink. The pigmentation is very strong, so a little goes a long way, but it's also easy to build up if you want a more intense look. Overall, it's a gorgeous, versatile product, I like it.

kana418 Aug 07, 2026

This blush stick is surprisingly very pigmented while still blending really nicely. It stays in place really well throughout the day. Soft Tomato is a really nice true red blush color that doesn’t lean too cool. It did get a little bit melty in the sun before I retrieved my package, but it kept its shape and quality.

giovanamoraaes Aug 07, 2026

I simply loved how versatile this product is! I love the results in both my face and lips, the shade is mesmerizing and everything I’ve been looking for in a product. Simply amazing! I highly recommend this product.

gorjess143 Aug 07, 2026

I’m really loving this lip and cheek color! 💓 It glides on so seamlessly and the color is absolutely gorgeous. I also love the packaging—it’s so cute and pretty! Overall, such a beautiful product and I’ve really enjoyed using it.

giarco Aug 07, 2026

I’ve been loving the Soft Raisin shade! It gives my cheeks the perfect sun-kissed flush, like I just spent the day at the beach or by the pool. It blends effortlessly, feels lightweight, builds beautifully, and looks gorgeous on both cheeks and lips.

AshMariel Aug 07, 2026

Highly Pigmented & Creamy!

This Cream Blush Multistick is such a beautiful shade of pink! The application is great and the stick is creamy so it glides on smoothly. It’s super pigmented and is easy to blend with your fingers or a brush.