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Rare Beauty by Selena Gomez

Soft Pinch Liquid Contour

  • Contour
  • Liquid
  • 0.50 oz / 14.88 mL
4.7 (2,182 retailer ratings from Sephora)
$30.00 $2.02/mL · $60.00/fl oz

Color: Serene

7 shades

Soft Pinch Liquid Contour

4.7/5

From the brand A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts.

Type contour Formula liquid Size 0.50 oz / 14.88 mL

Written review conclusions are awaiting a verified full review analysis.

About the product

What it is

A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts.

Ingredient callouts

Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What else you need to know

This blendable, streak-free formula goes on evenly and seamlessly, defining your favorite features with the look of real shadows. The result is a naturally sculpted look that’s never muddy, cakey, patchy, or greasy. It is made to last all day without fading, it layers beautifully under and over makeup.

Clinical results

In an independent consumer perception study of 54 people:

  • 100% said it doesn’t disturb makeup underneath
  • 98% said it glides on smoothly and the applicator makes it easy to apply
  • 96% said it never looks cakeyThis product is an Allure Best of Beauty award winner.

How to Apply

  1. Dot or swipe on using the applicator, then use the Soft Pinch Blush Brush or a makeup sponge to blend and build wherever you want to add depth and dimension.
  2. Apply on the natural contours of your face (think hollows of your cheeks, nose, forehead, jawline, and chin).
  3. TIP: Doubles as eyeshadow! Try it on eyelids for added dimension.
  4. NOTE: Please do not apply shades Peaceful and Sublime around the eyes.
  5. For precise application, use the backside tip of the applicator; for a quick, broad swipe, use the frontside.

Ingredient Analysis

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Reviews

2353 written review excerpts from Sephora, Ulta

nabag Jan 22, 2025

TRUST ME.. don’t get it!!!

so patchy!! It looks nice at first but fades away rly quickly. Don’t enjoy this product at all. Makeup my mario is a better option

Taylornater Mar 30, 2025

Cool-Toned Where?

I really wanted to love this product because it blends beautifully and just melts on your skin, but this is not really cool toned! The swatch is already pretty warm but when you blend it out it gets even warmer and looks muddy! I do not recommend!

gabbers1685 Jan 22, 2025

It is great for my nose contour and I literally love this product and will be re purchasing

MsMeowgan Verified Feb 21, 2025

I'm so disappointed

I have been searching for a subtle cool toned liquid contour for a long time and thought this would finally be the winner. This is not it. Other ones are grey or green and this one is way too warm and dark. I give it 3 stars because it feels amazing and blends really well but the shade range just needs work and better accuracy. Cosmetic companies need to stop calling things cool toned that aren't. I added a swatch in natural light for my other very pale cool toned folks. This is not "taupe".

sydgofree Verified Jan 27, 2025

Looks muddy and patchy

i REALLY wanted to love this and had such high hopes but i hate it. it looks muddy on my fair skin! even using the slightest amount of product. I agree with other reviews, it can look nice when first applied but quickly becomes patchy.

Jwdddd Verified Oct 04, 2025

Biggg disappointment

Huge rare beauty fan but this is the most orange taupe shade ever and sticks to your skin like clay. A fly landed on my face so I scratched my nose and it had clumped up under my nail. Only gets 2 stars cause it looks good on, but as long as nothing touches it or Save your money stick to the ones that know what they’re doing …

Donagobananas Verified Jan 24, 2025

Not worth the hype

I love the rare beauty blush formula so I bought the contour as soon as it was available online. I got to say, it’s didn’t live up to the hype. Once you blend it it just vanishes and doesn’t show up

Jenndavx Jan 23, 2025

Patchy!!!

Honestly disappointed because everywhere online everyone goes on about how good this product is. I made the purchase and used it for the first time and it’s so patchy and doesn’t last long at all vs the blush. Returning it first thing tomorrow!

chloelt Jun 10, 2025

Blendable & shaping

Very blendable! Doesn’t look dirty, gives the illusion of shadow. Good value, you get lots in a bottle. I’m quite fair and cool toned. went for shade gentle, was a good choice 🙌

jennifer98101 Jan 24, 2025

AT LAST

I’ve spent a decade trying every contour product out there, in every formula, from every brand, and gave up. Maybe contour just wasn’t for me. I’m a light medium olive (shade 3.5 in Armani LS) and everything I tried pulled orange or looked muddy. And they were hard to blend, or slid off my oily skin, or looked patchy, or just didn’t play well with other makeup. Not anymore! This Rare Beauty contour WORKS FOR ME. I’ve tried it over bare skin, primed skin, primer + foundation, medium coverage...

pearmeow Verified Nov 06, 2026

Everything I could ask for

I have nothing bad to say about this bronzer/ contour, it’s so easy to blend, last all day, a little goes a long way, looks so natural. Like everything id ask for, I don’t normally wear bronzer but I will be !

sarah9128 Oct 27, 2026

This soft liquid contour is so easy to use, especially for someone like me who doesn’t enjoy a heavy or dramatic contour. It creates a very soft, natural-looking definition that isn’t overly noticeable, but the formula is buildable if you want to add more depth. I love how subtle it looks on the skin, although you may prefer a different product if you want a stronger, more sculpted result. For a no-makeup makeup look or anyone who wants a natural contour that blends seamlessly into the...

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