Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer with 18-HR Wear — Review, Shades & Price

Clean creamy formula

Creamy formula, clean ingredients from what I can tell. Pretty lightweight not super high coverage but buildable. Favorite concealer ever I swear by it to everyone!!🫶🏼🫶🏼

my experience ^^

this was a pretty good concealer, but i found it to really cling on my dry spots unfortunately ToT but maybe i just didn't prep right (ㅅ´ ˘ `)♡

Love love love

Love this so much. My favorite thing in my makeup collection. It’s hydrating and creamy. Perfect for everyday use.

wouldnt buy again

good but highlights every hair and like cakes up. good coverage, but creases, and not smooth.

Overall good concealer

Honestly it is an okay product. I preffer the Kosas concealer over this as a no brainer. Blends okay, shade match not so good. it always pulls little yellow. but i would repurchise.

Love this concealer! It’s smooth and doesn’t look cakey. Definitely recommend

Like butter 😍

I am someone who has always struggled with my under eyes terribly. I have terrible bags, dark circles, wrinkles and dryness around my eyes. It’s hard to find a concealer that works. This stuff went on like butter! The texture is out of this world. Made my under eyes look better than they’ve ever looked in my life!

The most hydrating concealer on the market !

This is my favourite creamy hydrating concealer for mature skin . I have dry undereyes and it blends out seamlessly ! Highly reccomend for mature skin ! The coverage is also buildable

Hydrating

It’s consistency makes it very hydrating. It doesn’t accentuate fine lines, or doesn’t flake. But it does have less coverage. I usually use a color correcting underneath it, since the coverage is low/medium. It is perfect for daily use.

Sad

I’m a very, very pale girl so it’s hard for me to find a good color match, and despite the shade range, I feel like all Tower 28’s products pull yellow. On top of that, this creased so bad under my eyes and looked chunky in places where makeup has never looked chunky on me before. Ugh.

For the price you are paying its good but i accidentally chose darker shade now using it as color corrector.

Meh—colors seem off

I wanted to love this—but I feel like the shades are off. I’m a light neutral in everything…but this. When compared to any of my other products that are light neutral—this one is noticeably darker and has a slight peachy tint to it.

Good!

Good everyday concealer. It took 3 tries for me to find the right shade but im glad i stuck it out. As with most makeup just make sure you have a good hydrated base. It can sometimes cling to some dry patches.

Emphasis on fine lines

Pros: creamy, blendable, natural finish Cons: emphasizes fine lines, creases easily, not sweat proof, not long lasting First & second photo were taken 7 hours apart. I’ve tried 2 different wear tests, with 2 different ways of prepping/setting and still not sold on this concealer. Would recommend for spot correction, not under eyes. Looks good from afar, not up close.

Love this product! Buildable coverage. Covers my acne and dark circles. Hydrating and leaves a nice finish. Doesn’t crease either!

Top tier

All I can say is I've been hundreds of concealer and this is the holy grail for me! Buttery and full coverage. Will be the only concealer I buy again

Love how creamy and blendable this concealer is! On my 2nd repurchase, it’s so good!

I usually use NARS but recently tried this cause I heard good reviews. It’s a good concealer, I definitely like it more than the nars one. It’s really creamy and blends very easily. You can’t feel that it’s there.

MUST HAVE

NEW HG! I can wear this in the cold winter or hot weather and it stays put! I’m drier in the winter and oilier in warm weather. I suggest if you have dry skin, be sure to have a good skincare routine before applying. Make sure not to have excess skincare on before applying so make sure it all sinks in or blot some off.

So smoothing

This is the best concealer for under eyes with its creamy and smooth application. I’ve been looking for the best concealer for at least 2 years and this is the best one.  Any other recommendations for concealers just like this one.?

A must have!!

this concealer will forever be my favorite. it’s medium coverage but somehow gives off such a natural skin like finish. it’s very creamy and blends beautifully. biggest pro is that it’s acne safe. i have acne prone skin that’s majorly sensitive to new products. this never has broken me out once

Do not buy this, especially if you have dry skin!

I have tried so hard to love this, but no amount of skin prep or different applications has worked. The product emphasizes dryness and texture. It does not hydrate at all! I do not recommend.

Top tier concealer. Hands down amazing !

Wow, the ladies were not lying about this concealer!! It is bang on, zero creasing! Lightweight formula, like it’s named, serum concealer. I’m 36 with some lines under and around my eyes. Zero creasing and I added another layer !!! Incredible

HOLY GRAIL

A holy grail in my makeup routines. Whether I want a more natural look, or a “full-beat,” this concealer always comes in handy and I’ll always keep it by my side!

Blends very nicely but no matter what I do or how much or little I use ends up creasing on me.

The best!

I love this concealer it is the best one on the Sephora website right now. Everyone should try this out.

Hydration

I’ve tried so many concealers, but this one deserves recognition. I have dry skin and it doesn’t crease or cling to dry patches. It’s hydrating, lightweight, has great coverage, and blends like a dream. Perfect for everyday makeup or built up for a full glam. Definitely a favorite.

I had a lot of trouble finding my shade, it ended up not being right after a while. It ends up very cakey on me no matter what I try. It seems hydrating though which is nice

Must have

Love it, light weight but gorgeous finish. Best concealer

Absolutely Magical Concealer

This concealer was nothing short of revolutionary for me. I will admit I was initially skeptical as it looked kind of patchy, but once it dried down and I rehydrated it a bit with setting mist it was perfect. It looks SO natural, and covers my under eye bags like nothing before has. I honestly feel like I can put it all over my face without anything else. I have drier skin and it looks beautiful, radiant but not greasy. The shade I got was also perfect.

10/10! My new holy grail!

I have really textured skin and my pores clog very easily so I tried countless different concealers that all made my skin break out. But this one is by far the best concealer I have ever tried! It has such a beautiful natural finish and it doesn’t crease or separate at all. It also is perfect for my sensitive combination skin. The perfect concealer for a soft glam or that no makeup makeup look.beautiful natural finish

I did not find this to be as creamy as I thought it would be- on me, it creased on my undereyes.

Best Concealer Ever!

Best concealer ever! I am very prone to breaking out and this concealer has never broken me out. No creasing. Lightweight and good coverage. Just bought my third, I will continue to repurchase!

The best!

Love this concealer!! Pairs nicely with the skin tint as well. It feels hydrating and light weight. Not my go to for coverage but definitely everyday worthy!!

Gave it a 2nd chance

Initially I hated this because I thought it creased horribly on my under eye. Nearly tossed it. Changed my application technique and it’s amazing. I use it every time I wear makeup many months later. I used to apply a fair amount on my brush and blend it- creased. I put just a touch in the corner of my eye and use a very small amount to blend and it covers and works beautifully. No creases. Also underpaint. It ish

Must have

I love this product so much. It has such good coverage and when I use it on pimples, it covers them completely. You can’t even tell. I have one this product feels super hydrating when you

settle to your creases. Not good

I was so exited to try and then all disappointed. Mind you I have oily combination skin and my under eye area is not dry. But when I prep my skin and put this on, my under eye area +10 year of age. It will settle into your creases. creases

It was so good and perfect for my sensitive skin, but it creases like none of my concealers did before, so I had to return it.

Please change the original shades back!

Completely changed my shade k town. Before it was the perfect neutral shade for my light medium skin tone but it’s a lot more peachy now and just doesn’t work with my skin at all anymore:( have to return and look for a new one now. I did also try other shades to see if they were similar and didn’t see any.

Not it for me

I wanted to love it ! But my face broke out terribly! I suffer from very light to moderate acne. I’m still recovering after 1 week of how bad my face broke out. Hit it or miss product. Good luck.

Not good

I have normal to dry skin so I thought this would be a good concealer but it just looks overall patchy. I do skin prep aswell soo not sure what it is. It’s okay but there’s way better serum concealers out there.

Unfortunate shade miss

I was so excited but the fair olive shade fell short. It is not fair at all. I would say it is light at best but definitely not fair and the undertones are very warm olive which doesn’t work for most olives. I would love to see brands come out with more neutral to cool olive shades. This ended up almost peachy on me.

Very green

If you are a warm, very green fair olive you will love this shade! I’m a cooler olive and it was a hair too green for me. My best matches are NARS Chantilly, Kulfi fudge naach, and Natasha Denona hyglam in y1

Love this concealer !!! Definitely brown girl friendly and does not crease my under eyes at all.

Transformative.

I don’t know what wizardry Tower 28 is putting in their products, but it’s working for me. I’ve been using most of the skincare line for a couple of months and my lifelong (I’m 51) irritated skin is literally transformed, so I decided to venture into the makeup. I don’t do foundation, so my concealer has to match perfectly so I can use it only on certain areas on my face and not look like contouring went very wrong. It also can’t add to my sensitive skin issues, and until now I’ve never...

Shade is not the same as previous shade

Heads up, I repurchased my shade 10 NOHO as my original one was running low and they changed the shade completely. The new one is much darker and orangey I returned it asap. Back to finding a different concealer now that is the right shade for me. So disappointing and frustrating

The coverage is buildable so you can have light or high coverage depending on what you want.

Good at first

I liked this product initially, but I’m noticing it’s creasing more on me than usual and it’s drying down really matte. Now this could be an issue with my undereyes just getting drier in the winter but honestly I’m not super impressed

Best every day concealer

My favourite concealer for every day and has enough coverage. Super hydrating, lightweight and so creamy, blends amazingly!!!

DAILY SPLASH

I love it, I feel like it smells like a real femme. 💕 I always restocked it.

BUY NOW

This product is literally like nothing that I’ve ever tried before. It is super lightweight and is my favorite part of my routine. I love that it is also good for my skin too! Definitely recommend for all skin types.

gives just enough coverage while still looking skin-like and good enough to use as foundation. the best concealer ever!

Every day must have! Replaced my foundation!

Ok I LOVE this so much I have stopped using foundation all together. This formula is amazing! Sits great on skin, covers discoloration, doesn’t break me out! Only complaint is colors are hard to match but I saw they have come out with a few new options so I will have to try those!

A MUST

amazing doesn’t break me out such a nice finish not too much not too little

perfect color match!!!

i have such a hard time finding perfect color matches, but this is it!

Not a huge fan. It oxidizes very orange and really highlights skin texture

Love the formula

I've been using Kosas and IT cosmetics concealers. I really enjoy the texture of this product. It didn't settle into fine lines. I was able to stretch it out quickly, a little went a long way. There is quite a bit of product. The applicator is finicky though, as you have to push hard to get the applicator back in, I guess to avoid the product becoming a mess. I was really happy with this product, unfortunately the shade wasn't right for me. I did find that the two other concealers I have...

My new favourite!

I tried this as a sample and immediately bought a full size. Perfect colour and actually LASTS!!!

Too dry not hydrating at all

i wanted to love this so so bad but i just hate it. It’s SO dry and creases like no other. I understand creasing is just natural in general but this adds to it and just clings to dry patches. And i know it’s not my skin prep bc thank you ms shelby ann

Concealer that does it all

This concealer is creamy and hydrating. Good coverage but lightweight. Honestly most days I use this all over as a foundation and it lasts all day and gives a nice natural look. Applies well and is easyblend.

Worst creasing ever

Creasing is so bad!!! No matter what i change the creasing doesn’t get any better.

BETTER Ben Charlotte Tilbury

20 times better and half the price of the new Charlotte Tilbury concealer, which made me look 20 years older than I am. this looks beautiful! only thing is I wish it was a little more opaque but I would still take this over Charlotte any day

Keep repurchasing this concealer! Love it so much cause is good for a natural makeup too

Best concealer I ever had. Smooth like butter. I brought it with me to travel and it can endure all of the temperatures here without creasing. Really love it !

LOVE IT!

If you like that skin like natural finish I would get this concealer! Its my go to on my make up days & “no” make up days. What I LOVE about it is that I can also use it as a foundation! I pair this with the rhode pocket blush & they both give me a hydratinglook!

New moms best friend

As a severely sleep deprived new mom this concealer is my new best friend. Perfect amount of coverage, but still very skin like. Great on my dry sensitive skin. Love love love

Really good!

this is perfect for everyday wear and the color is pretty good for cool skin tones!

AMAZING

If you do not have this YOU NEED IT AND I MEANT IT tower 28 really knows what they are doing with this I would give 10 starts if a could

This is such an amazing concealer for dry under eyes or if you have eczema

Such a hydrating concealer

So good! Buildable coverage that I sometimes opt as my entire “foundation” routine. I apply with a beauty blender & use for my no make-up/make-up days. I love this concealer 4.5/5

Great for under eyes

Actually obsessed with this for under my eyes. Specifically, just under my eyes. Use minimal product, pat into skin, and you won’t have to set with powder (which means less product settling into wrinkles)!

Honestly one of the best concealers I’ve used and I’ve used a lotttt of concealers. Blends in perfectly and very creamy formula.

Swatch yourself

I was matched at Sephora really quick and now I have orange concealer that doesn't blend into my skin tone. I would've returned it but last time I did they made me feel weird for returning product

A MUST HAVE

This is by far my favorite concealer ever. I repurchase it every time. It offers the perfect amount of coverage and it is lightweight, not cakey at all, and looks so natural on the skin. It even feels very hydrating. 100% recommend. Stop looking and buy it!

GOD BLESS

Lovely Brightening Creamy Easy to apply Popular Love.

Great concealer

Love this concealer. I have purchased many concealers but keep coming back to this one. It is very moisturizing but doesn’t cause creasing. Sometimes I blend this over my spots and use it as a foundation as well.

Must have

I love this concealer. None cakey and sits so nicely on skin. Great coverage with a thin formula. No breakouts!

Wasted money

I haven't thrown this out yet even though I was matched wrong for it and it brings out texture in my skin like crazy. Keep putting it on expecting magic hoping it doesn't suck. No such luck

This concealer I’ve been using it for a few weeks and it has great coverage,and I last way longer than other concealers definitely repurchasing

My fav product everrrrrrr

I love this concealer so muchhh. it bleands into my makeup so well and for best results I use the keihls i cream before

I will not put 5-star not because of the product, because it was AMAZING, I bought it a year ago but I bought it in a hurry, so I choose the incorrect shade for me, I still use it tough, I gifted it to my mom and she liked it

New fave concealer

My new favorite concealer ever, as an acne scars/acne prone skin girl she covers up so good and it goes on so smooth.

Love!!

i love this concealer so much! definitely not full coverage but perfect for a light weight look!

A very good product

This product is really good it covers my dark circles very well I recommend for people who want medium coverage

I loved this product, all the reviews were correct, a little, would buy again and would recommend

My one and done

I cannot understate my love for this concealer. Most days, it’s the only coverage I use and it’s more than enough, and I really don’t need to use much product at all. I usually set it with loose powder (Huda Beauty).

Je recommande

Wow ! L’essayez c’est l’achetez ! Je ne m’en passerais plus . Le finit, la texture et la teinte tout est parfait. Je n’ai pas besoin d’en remettre 4 x dans la journée et on dirais que je n’en porte meme pas tellement il se font bienm à m à m’appeler

Best under eye and all over concealer! Very hydrating and has a great finish!

I really like this product, it is SO smooth and even when you apply it it just goes in smoothly, although once in awhile it gets a little patchy it’s not horrible (could be my fault tbh) only problem is it does settle into my eye creases. (Not super noticeable tbh) but if u do sweat it does come offf!

I ordered the new 0.5 Alta shade thinking - finally a cooler tone for pale girlies - and wow was this a massive miss. Looks nothing like in the photos online. Don’t waste your money.

Wow

Wow. I'm not one to write reviews. I want every single color. I paid for this myself. This is magic. What's in this?!!! Thank you!

Good product

Really good - it has a nice coverage and blends in nicely.

Less is more

I use this on scars and blemishes and it’s an incredible match for pinkish light skin in DTLA. It’s the only concealer that doesn’t break me out or turn oily/flakey by the end of the day. I use glossier around my eyes and this everywhere else and just a tinted sunscreen (zinc) and all my skin problems have gone away.

must have omg

i love this concealer. i have veiny under eyes and it is one of the only concealers that covers it and it lasts all day. it’s very hydrating and also is good to cover blemishes!!! it’s also a lot of product

you need to buy this!

this concealer exceeded my expectations! totally replaced my usual nars radiant concealer. the coverage is there, it’s thin so it feels very light on the skin, and the shade matches me perfectly.

Almost Perfect!

First off, I want to thank the BA, Alliyah, for taking the time to help shade match me. I went through a lot of trial and error on my own, never really satisfied with my base so would never enjoy the process of applying foundation/concealer. I finally decided that I should stop being a coward and ask for help. Her recommendation for this Tower28 concealer hit it out of the park! And she was so patient with me as I kept on flipflopping on how I felt about the concealer, never rushing me. Now...

Limited use

This concealer is great, it doesn’t crease but whenever i try to put any powder its so cakey! I want to use this for special occasions, but can only use it for acne scars.

Gorgeous coverage and Hydrating!

Tower 28 Swipe All-Over Hydrating Serum Concealer with 18- HR Wear is GORGEOUS!! It’s my first time using concealer but it’s a staple for me now. Offering medium coverage, it does a splendid job with covering blemishes, dark spots, and redness. Furthermore, it’s not too heavy and is hydrating.

Meh. Don’t get the hype

I have been using this for probably a year now. I have given up trying to make it work. It always looks decent but then if I try applying ANY POWDER (brand or type) it is horrible. It also pulls really yellow. I

Love that it’s lightweight and creamy. 10/10 Will most definitely be purchasing again

Must have!

I’m very acne prone and it’s the only concealer that won’t trigger it more , easy to use, very light weight on the skin. Great for tan skin with neutral undertones as must brands can look yellow.

Must-have in your daily routine. Super light weight formula that last all day!

for some reason i can’t get this concealer to work for me): no matter what skin prep i do, brush or wet sponge, or if its on its own it always looks so cakey and separates. i really wanted it to work but ive given up after a year of trying.

The best. Ever.

This concealer is the best I’ve ever used and I have tried a lot. And it’s clean too. Wow. Looks smooth. No creasing. I do wish that they had more colors. I’m kind of in between colors one and two. 

not for dry undereyes

This is nice on my face (I have really dry skin), but under my eyes it looks awful and patchy - really clings to dry patches and creases (same with over any blemishes). I highly recommend the Makeup Forever HD skin under eye concealer instead.

Don’t get this

I’ve seen such good stuff about this and it’s AWFULL! I can’t express how disappointed I am in this. SO CAKEY!! Stuck to dry spots. over all very CAKEY like very! Don’t suggest this. And it seemed a little orange.

i have been trying various concealers for like 14 years now. this is the best. perfect coverage, no cake-ing or pilling. combined with the tinted moisturizer is a perf base

No complaints!

after seeing this product all over social media i finally decided to purchase! the formula feels super smooth on the skin and has a light coverage, good for everyday basis! i wear this everyday to school and have no complaints

Love

After using this product over the last month, I am loving the results. It keeps my skin hydrated, and it is a quick and easy make up no make up look. I will definitely be stocking up.

Very good concealer

Very good coverage and lasting powder. I highly recommend this concealer. I see lots of people mentioning it doesn’t crease, and a few says it does. I’m one that says it does, but it will NOT crease if you mix it with your primer and then let sit for a minute or two before blending. Hope this helps!!

Not for my skin

I've heard really good reviews about this product so I decided to try it out, but It was really disappointing it separates on my skin and tends to look very cakey on me. I dont know if it has to do with my skin type being oily but wouldn't recommend.

The best

10/10 this product applies to the skin so well. Great coverage, not too heavy. Please never change the formula 🙏🏼.

bendable!!! creamy!! wonderful!!! would purchase again

Love it

I was shooketh when I first used this. I’ve never been wild about any concealer but then I got a sample with an order. I was so surprised by how well it covered up my redness and blemishes. And even as a spot treatment it blended with my skin so well. I went to get colour matched and bought the full size. No regrets.

So far I love this. I wear minimal makeup and this is thin and works on my “maturing” skin

My favourite concealer

I don’t wear much makeup, when when i do, i always found concealer to dry weird, or look patchy or broke me out… until this concealer! it is my holy grail! It is so hydrating, and amazing for my sensitive skin!

Nice

It’s very lightweight however I experienced creasing, to fix it I just used primer and moisturizer but overall high coverage and not bad! Totally recommend

It’s creamy not creasing hydrating but it’s oxidizes strongly

Holy shade match 

This is the best concealer I have ever used I have dry under eyes and most other concealers usually crease but this one hasn’t and the shade match is impeccable and it’s somehow still full coverage without precinct it’s amazing 

The best!!

I had used the Nars creamy concealer for years before discovering this concealer. I use this concealer all over my face, including to cover, blemishes or scarring on my cheeks as well as under the eyes. This concealer performs really well and so well that I switched from using the Nars concealer that I had used religiously for so long.If you loved the Nars creamy concealer and are looking to try something new, I would 100% recommend trying this out.

I don’t get the hype?

Seriously ? I don’t get the hype over this concealer. Patchy, oxidizes and looks SO DRY on me after a couple hours. And I am crazy about skincare, so it’s not my skin. Elf camo concealer is 100x better than this. Would not buy again.

MUST HAVE FOR DRY SKIN

I have super dry undereyes that crease easily and I have the hardest time finding concealers that work for me. This is magic! Replaced every concealer i’ve ever used. I have in multiple shades and even use it as a base product.

Yes yes yes!

I have sensitive skin, and this product does not irritate it. It has pretty good coverage for what I’m looking for and it is not drying whatsoever. I would definitely re-purchase this item.

!!!

Very hydrating! I chose the wrong shade for myself but it definitely has coverage!

Best concealer on the market

I absolutely love this product! It’s give the perfect amount of coverage and shine! This is a definitely a repurchase

RELIABLE FOR LIFE

My favorite concealer that I can always count on. The perfect balance between being too matte or too creamy on the skin. Blends in well and a little goes a long way! Also perfect for my acne prone skin!

Everyday concealer

This is definitely my favorite concealer. It’s so creamy and has a great coverage!! Will be sticking with this one for a while. Only complaint I have is that after 6-8 hours, it kinda becomes splotchy and fades away. But that’s nothing major in my book!

must have!

i’ve rebought this 4 times!!! it is awesome for dry skin and look awesome throughout the day! i use it as a foundation.

My go to concealer

Only concealer I feel that last a long time and does not creases easily. Only thing is that I am not a huge fan of the applicator but its not an issue

A new must have!

I love this concealer! it’s super hydrating and goes on really nice and thick, it blends beautiful and is such a good asset to my routine

I need this in my make up routine 

I really like this concealer because it actually did last and the coverage is there. Well it’s giving me hydration under my eyes. 

Did not expect to love it as much as i did but it’s so worth it. It’s creamy and does a good job of covering up my scarring. I do still have to color correct on my dark circles but they do make them look better so the coverage is not super high. I have super sensitive skin and this did not break me out at

So creamy! A must buy!

This is my favorite concealer it’s so creamy and has pretty good coverage at first I tried the kosas concealer but I found that that one made my under eyes looks cakey so I tried this one and it’s my time purchaseing and I will continue second

i don’t have extremely breakout prone skin and this broke me out like no other before and i have winter formal in a week everywhere ii put the concealers is a bunch of pimples and just redness it’s

Babygirl

This concealer is everything. Honestly the best I’ve tried in a long time. I’m late 30s and normal dry leaning skin. This works really well for under eyes.

Serum concealer for the win

This is one of the best concealers I’ve tried. I usually have trouble with concealers creasing under my eyes but this one does not. It blends smoothly into the skin and really brightens my dark circles.

Must have Concealer

Just amazing in general! Best concealer ever! 100% recommend!

This was purchased for my 17 year-old daughter & for her it provides amazing coverage, especially in the under-eye area (with no creasing). It lasts her from around 6 am before school to often nearly midnight on game days, cheering and tumbling her heart out. Her makeup still looks fresh at the end of the night and I'm fairly certain that she only has on a little Huda setting powder over it and Elf Power Grip primer below. That's impressive wear in my book.

I love this concealer. My skin feels hydrated and my skin looks soft. 😍😍😍

I love this concealer! It is so flattering on the skin and it’s easy to apply and blend. I will keep repurchasing!

I would do evil for this

Best concealer I’ve used hands down. The coverage is great, there’s no creasing, the small applicator makes it easy to apply in precise amounts which is good because a little goes a long way. Looks great on camera, doesn’t oxidize, has my perfect shade. I will be using this forever!

Stunning, feels amazing on the skin.

I really like the way that this lays on the skin! I don’t find that it oxidises much, I am very pale so I would definitely have noticed if it did. I do recommend this!

My holy grail concealer

Favourite concealer of all time similar to the nyx serum concealer. Never gets cakey, good coverage and wears great.

My daily routine

My go to for every day I love it! It’s so creamy and easy to blend. Good coverage for light makeup days and buildable for heavier makeup.

Obsessed

Its very difficult to find a concealer that look decent enough on old, dry skin. Love this one, enough though a colour match was kinda tricky and the photos and descriptions don’t really work out to the reality.

My new favorite concealer

 I absolutely love this product! I use it on days where I’m not going to wear foundation because it’s so pigmented covers everything. A little goes a long way and it’s really blendable. It dries down to a beautiful consistency

Loved it !

Covered wonderfully and feels soft on the skin. I have been searching for a nice concealer for my dry /aging skin and I finally found one ! Would recommend

Must-have product

Very easy to blend! Good coverage and very moisturizing!!!!

Hydrating and smoothing

Beautiful hydrating concealer, dry skin rejoice! This blends evenly and nicely, smoothing out my under eye. Doesn’t crease upon application and minimizes dark circles. We’ll see if it holds up by the end of the day but so far so good

Not for acne prone skin girlies

This is a good concealer if you have normal and not acne prone skin but if you have mix or oily acne prone skin then this concealer it’s not for you. This gave me blackheads in my cheeks and my chin:(

I love it’s so good so creamy and easy to blend and you don’t need a lot to get coverage

Not bad but overhyped. you need to prep well before putting this on, sometimes can come out patchy . Similar to rare beauty’s concealer

My new fav concealer!

My new favorite concealer! It really is hidrating - I have super dry skin. It goes on very easily. I use a concealer blush & then set it with setting powder. Definitely recommend!

Was so drying and separated no matter how much I tried to make it not separate I wanted to love this but it was just too dry

Great for acne prone skin

Have been only using this concealer since February 2024 and it has been so great. It is so easy to apply and has never made me break out…which was the main reason why I purchased it in the first place!

Gets the job done!

I liked it. Its lightweight & gives a natural skin like finish. For some reason it kept creasing bad and would peel but once I changed my moisturizer it didn’t do it anymore (: so definitely be mindful of the products your using under.

Holy grail

The concealer is amazing but if you have bags it might crease.

if you recommend this concealer i do not trust you. it comes off so easily where i’m oily and clings to dry patches. it’s only getting 2 stars cause the shade bu is almost perfect for me

don’t buy if you have really dark under eyes

don’t get this if you have really dark under eyes. was also really orange on my skin

i really like this concealer, its a good price and covers up my pimples and dark spots well!

It’s fine it’s pricey but cute packaging. It kind of crusts up even with setting spray

BEST CONCEALER OUT THERE

This is my second time purchasing this concealer and I love it! I’ve tried so many concealers in the past, but none compare to Tower 28. This concealer doesn’t crease and lasts all day. I highly recommend this product!!!

Falls short and is cakey

I never review on anything, however this concealer needed to be reviewed. When I initially purchased it I liked it because I thought it was really nice on my skin. However, as someone who likes to test out different products, I couldn’t help but notice how poorly it was presented on my skin compared to other brands. It felt cakey and color matching is very difficult to find with this concealer. I did try different shades as well as getting a color check from the workers, but I was still...

Natural but covering

This concealer has got to be the best one in the market. It’s acne safe and very long lasting. It covers up everything that is needed, while still looking natural and glowy.

MUST HAVE!

This was the most recommended on tik tok, and it’s literally the best concealers hands down! Last longer too

MUST HAVE!!!

I’ve been using this concealer for over a year now and I love it sm. It’s my fav and it lasts so long. I purchased it for the first time last December and just repurchased a week or so ago.

Love

It’s lightweight, medium coverage, and super blend-able. I have zero complaints about this concealer. I love!

NOT FOR ACNE PRONE SKIN

If you have very acne prone skin like me, this is not for you. I have since researched and learned that “clean” does not mean “not pore clogging.” I didn’t have to research to find that out though. My skin did it for me. I have very acne prone skin, so I wanted a concealer that I could wear without my skin breaking out. This concealer has made my skin SO much worse. All of the oils in it that make it “clean” just caused me to break out. If you have dry skin, it’s a fine concealer. But not...

These are great! I have very dry skin and I brought this one and my makeup looks great!

current favorite concealer

Works amazing for the most part, only sometimes it clings to my dry spots on acne, but only super up close.

New staple!!

I never wear skin makeup because I hate looking like I’m wearing anything at all on my face, but that is why I LOVE this product. It has the most natural finish while still being good at covering blemishes and brightening the skin. I will never use any other concealer again

MUST HAVE!!!

this concealer is creamy, smooth but still has amazing coverage. it is very easy to work with and blends in like a dream. it is great for beginners. i definitely recommend this concealer.

I have had this for 3 years I wear makeup off and on . There is no smell, never broke me out and I have rosacea and really sensitive skin . I love the texture of this concealer and when I run out I will re purchase for sure!

A must have!

This formula is so creamy and lightweight, yet it provides so much coverage without creasing as long as it is applied thinly. A little goes a long way. I can use this with or without foundation. I have a lighter shade for brightening and a skin tone matching for concealing. Love this!

medium coverage

Its really good i mean it is a little dry so like i make sure to use a good setting spray and add some skin tint.

I love it except………..

I love this concealer except for the fact that it does crease where my eye bags are but except for that I love this it stays all day and feels very soft and comfortable plus it is very moisturizing it looks very natural and it is silky not a lot of of products deal that way . I know this isn’t about the product but the workers are soooooo amazing and kind they always make sure I get good quality products and they are very encouraging. Thank you 😊 by Moriah

It’s OK

This concealer is ok. Very hard to find a true match, it seems as if the product oxidizes and changes color after applying it. Looks ok at first, but in an hour or so the color seems quite different. Strange because I LOVE the tower28 skin tint foundation. Wish the concealer was better !

It’s nice but applicator sucks

I like it, but the applicator sucks! It’s very flimsy

Top Notch

It took a couple of tries before I got the right shade, however, I’m so pleased that I did! I love this concealer. I don’t have a lot of creasing or wrinkles under my eyes, but I’m also no spring chicken at 45 years old! I’m grateful to have found a great concealer at a decent price!

Prep is vital

This works really well if your skin is prepped well. Toner, moisturizer, the whole thing. It creases really bad if you don’t. I only have bought this concealer so I don’t know if it’s normal or not but otherwise good!

Doesn’t cake

Absolutely love! Was using a drug store option but love how creamy this is!

Good for mature skin

I’m 48 and this really works great for my dry under eye skin texture. Does not crease much and it’s hydrating on my skin.

My skin is kinda dry under eyes so I’ll tell you that this is my life saver it looks perfect on my skin and it also covers Dark circles very well

So creamy and covers your dark spots. Never creases on me

Must have

Love this product. It wears flawlessly on my skin and it has never once creased up on me. I’ve been using this concealer brand for two years and plan on many more.

A MUST HAVE FOR DRY UNDER EYES

the best concealer ever if you have dry under eyes and you’re looking for something lightweight but also buildable. It is very hydrating blends beautifully and it has such an amazing coverage coverage.

Hydrating and hands down best concealer ever!not cakey and easy to use

Favorite concealer

I have bought this concealer twice already one had lasted me for five months using it every day!! I love it. It blends in really well into my skin.!!10/10

✨AMAZING✨

I love this product so much! It is really hydrating and it doesn’t crease at all. As someone who has dark veins under my eyes the concealer l helped me cover them and so far no other concealer is able to cover that area without creasing

Cakey formula and really did not like it! Was disappointed because the application is so easy.

so hydrating!

this is one of the best hydrating concealers I've ever used. It blends so easily and is such a good shade match.

Must have!

Best concealer out there! It has definitely become a must have in my routine. It melts into the skin and leaves a literal “your skin but better” finish. It’s not heavy nor cakey and I love the formula. The coverage os honestly pretty good, it does a great job at hiding my eyebags and other blemishes. Tower 28 really nailed it with this concealer, it’s so awesome for daily wear and so easy to blend too. Even after a long day it doesn’t budge!

This concealer is so good! It look’s beautiful on the skin, and doesn’t crease. Easy to blend and extremely creamy. The only downside is that it broke me out really bad! Other than that, it is a beautiful concealers.

I love this product. Best concealer I’ve ever had. I have a dry skin around my eyes and this is acting as a serum. Recommend it

must have

i loved it so much i used it every day a repurchase definitely

Dry eyes? Hard pass

This one is definitely not for people who have dry under eye, it really dehydrated, my eye, and even gave me a rash, really disappointed of this product, probably would not buy any of this brand in the future future

Creases

After using this for weeks, no matter which powder I use to set, It still creases, very watery consistency.

Used it for special occasions

Very natural full coverage for under eyes makes my skin look even and it’s not heavy like others concealers and I bought an other one because I like it very much

Uses it for special occasions

Looks very natural on me and it not heavy like others concealers i even bought an other one as how good it is

I love this product is the best concealer I’ve tried purchase it!!!

A must have concealer!

It last for so long! and the brush is so Amazinggg

Very smooth, doesn’t settle into fine lines, provides enough moisture, and is easy to blend.

SO GOOD

I love this product covers very well. It isn’t Cakey and make my skin look very nice.

Such a good product

Absolutely love this concealer super lightweight, and such a good product 

Je ne le trouve pas hydratant. La couleur que j'ai prise est trop jaune sur moi, mais ça c'est mon erreur.

such a great product!! it is so hydrating but has the perfect amount of coverage!!

great concealer! good coverage, super creamy formula, and blends great

Dries fast, good shade

38yrs old, I did not find this hydrating at all. It dries reallt fast and I have to pat with the sponge a lot to move it around quickly so it doesnt dry up! Not bad, but wish it didnt dry so fast & was more moisturizing. I use an eye cream for the spots I need to conceal, before using this directly after.

great coverage while also looking natural!

This concealer gives me great coverage while still looking natural. it holds up well throughout the day as well. very nice product.

J aime

Une découverte et j aime beaucoup. J ai bien été conseillé en magasin.

I have super dry skin and this doesn’t cake on me it’s so so good and very very long lasting it lasts for dayssssss it’s great coverage

Best shade match I’ve ever found! Love the formula and the applicator

Great coverage when using a brush

I didn’t like this at first when I was using a mini sponge because it creased like crazy and there wasn’t much coverage. However, when I started using a dense, tapered concealer brush (like the one from rare or haus labs), it worked beautifully with a lot of coverage and a beautiful finish. however, i cannot seem to find a shade that matches me (1.0 is too yellow and 2.0 is too dark) so i hope they release more shades!

The best concealer ever

The most hydrating and creamy concealer I have ever used! It's so easy to blend and has pretty good coverage. Doesn't crease and lasts all day.

Natural Finish — good option for under eyes

I’ve been using this concealer for the past 3 weeks and overall I really like it. The shade range is great and it blends very easily into the skin, giving a hydrated, natural-looking finish. I deducted one star because the coverage feels more medium, and after a long day I noticed some slight settling into fine lines. I was using Kosas before this and think I prefer that one slightly more since it gives a bit more coverage while still feeling lightweight. That said, this is still a solid...

Perfect!

Love it! I have acne-prone, dry skin and everything usually looks cakey on me. This has medium to high coverage, doesn’t look cakey, didn’t cause breakouts, and the coverage looks natural and lasts well.

Buy it now!!

Been using this concealer for years now. Absolutely never fails me

I love this concealer so so much it's so smooth and it doesn't cake or crease

Skin-like finish concealer

This formula is very smooth and hydrating while still having coverage. Definitely recommend for people who have dry skin. Hopefully they can expand their shade range in the future!

the best out there

AMAZING! its so good i use this instead of foundation and im never going back to foundation after this. its FULL coverage, amazing for dark circles and just blends like a dream!

A must-have

I love it!! The formula is amazing, super creamy and very soft to the skin

LOVEEE

Omg I always wanted to try this concealer bc I've tried so many, but this one is actually so good. It's not only hydrating but also blurs!! I love the formula it's unlike others I've tried! Will be replacing my nars one w this!!

Great product!

I’ve been using this concealer for a while now, and I really like it! It’s more on the light coverage side, but if you like stuff like that, then you will love this concealer! For me I don’t have to use much of it, but if you want more coverage, I think that you could probably build it up.

Formula change??

Okay. Been using this product for several months and thought I loved it. I purchased a new tube in a lighter shade for winter and I hate it. The formulation is almost different. Very drying under the eyes and looks crusty. Doesn’t wear well

Not incentivized

I have dry under eyes and oily skin but I can use it all over my face for dark circles and acne spots. It blends really easily and doesn’t oxidize like other brands.

my holy grail

this is my go to concealer, especially for under eyes. it doesn’t crease, and it has an almost yellow undertone which makes it perfect for purple under eyes. only con is the coverage isn’t great for acne/ pimple but i only occasionally get acne anyways so it’s not a problem for me

A constant repurchase.

This is a concealer I will ALWAYS repurchase, again & again. I love the price point & the quality is UNMATCHED. I’d compare it to Armani luminous silk.. but this has better shade range & honestly I think better quality.

TOWER 28 BEAUTY - Color: 2.0 BU

If you want concealer medium/full coverage, but light and breathable! This is for you 🥹 actually became one of my favorite all the time!

Application technique matters

After using this concealer from august to now, i think this is a great option especially for beginners. It’s definitely very hydrating and has a nice finish. However, i found that the way its applied really matters. If i apply directly from the wand i find too much product ends up on my face and later in the day it settles into my smile lines and has undereye creasing. When i swatch first on the back of my hand and then apply using a sponge then it looks seamless. I would probably...

I love this councilor!!!! It’s amazing and looks flawless at the same time that doesn’t appear as cakey or dry. I needed a new councilor and always wanted to try this one from Tower 28 and I absolutely love it. 10/10 🩷🩷👍👍

I have used this product for about 3 years now and I love it a lot! It doesn’t dry out my dry, sensitive skin and it blends in really well! I would definitely recommend.

Hallelujah

I have VERY dry skin sensitive and this right here make me look flawless. It is blurring, not cakey, and has great coverage. It doesn't give a dewy look but if def hydrates if that makes sense. I prep using the hourglass hydrating primer and it is a wonderful combo!!! 100% recommended.

So perfect! Everyday necessity!

This is literally the best concealer I have ever used! I just rebought it again and I will be using it for a long time. It has such a natural concealer and very lightweight yet great coverage.

Soothing and Hydrating with Medium Coverage

I had really bad acne at one point in my life and this was the only thing that didn’t irritate it. My acne is all clear now and this is still my go to concealer because it feels great on my skin!

Skip it!!!

Dries down yellow! Not for cool tones. Also does not last.

Tried this again and…

So I have been using the Natasha denona concealer for about 6 months because it’s my summer shade, but I recently switched back to my winter shade (which i picked up last year around this time) and I forgot how good the formula was! Much better than Natasha, so easy to blend, natural looking coverage and finish, I mean this doesn’t compare to anything else!

Amazing!

This product worked really well on my skin. Is super good.

After using this for a while its very nice and hydrating

A great everyday concealer.

I tried the tester in store today about 5 hours ago and the coverage, though not the most full coverage, is still great and it felt very good on my skin. I’d recommend this to someone who doesn’t want a full coverage everyday. I also have sensitive skin and have felt non itchiness.

very good, very thin and a good amount of coverage, it does get a little patchy the longer you wear it but other than that its perfect for simple people

Must have concealer!

I have been using this concealer for about 9 months and I am obsessed! It looks like my natural skin and the shade matches perfectly. I got shade 7.0 KTOWN. One thing that I am disappointed about is that it should last all day, but it does not last me the whole day. I love that it is a serum concealer so it does not look cakey and it does not crease. This did run out quicker than I expected, but it is so worth the money! This is a must have in your routine!

BEST CONCEALER!!

So good!! Very hydrating and seamless, 10/10 recommend!! Easy to blend, looks natural, and shade was perfect for me! Also not too expensive!

Not worth the hype

I hate to give bad reviews but I expected this concealer to be good bc so many people rave about it online. However for the money it costs me, it was not worth it. The creasing is so bad, it dried down yellowish and made too light even tho the wet product color matched fine. I would not buy this again or recommend. It was not hydrating at all considering it is a serum concealer. Very disappointed.

it’s one of the worst concelears i’ve used, you have to hydrate soooo much if not it looks cakey even using a little amount.

the best

my favorite concealer! I have dry skin and this is hydrating plus buildable coverage. I dont have a problem with creasing either

love it

this concealer is my favorite since i tried it for the first time !! so hydrating and dewy looking

This could become my all-time favorite!

Stunning concealer — applies so smoothly with a gorgeous natural, slightly luminous finish. High coverage without looking obvious. Shade finder match was also spot on.

Well. Everyone was right about this concealer. As someone who has used the same concealer since middle school this was mind blowing, the coverage, hydration, no SEPARATION. All hail tower 28

After using this product, I can tell you that this is not the concealer for you. The nars concealer is way better and cheaper than this mess. The concealer has barely any variety in shades and it’ll just look orange in the sun

By far one of my bests concealers. It has everything you need

Hydrating

Love this concealer it’s creamy, hydrating and very light weight I recommend if you have dry under eyes

RUN DONT WALK

Feels very lightweight and is easy to blend. Buildable too. Love it so much. Only bad thing is that this shade looks a bit yellow, so I added a pink undertone to even it out.

love this

absolutely amazinggggggg i’ve never found a cheaper concealer that actually matches my shade!! also formula is definitely light-medium coverage!!

Pros and cons

I love this product except it has pros and cons. Cons~it break me out every spot I put it, and it looks patchy like it’s peeling off, it also doesn’t last long!Pros~ great coverage(covers my red/bumps)

I really really wanted to like this one but it gave me little tiny red pimples. It does look really pretty on skin! But for me it gave me like weird skin pimples. Coming from a girl with sensitive skin too ! (did not survive school air for me)

Like so far

Really liking the Tower28 concealer! It’s super hydrating, blends so easily, and gives pretty good coverage for a serum concealer.

Très hydratant et couleur parfaite pour les peaux pâles

must have!!!

sooo good like words can't describe how hydrating it is and how well it pictures, easy to blend overall after repurchasing over 5 time I would recommend this to anyone for any skin type

Good concealer, bad shade range

This summer I purchased this concealer in the shade 6.0 IE and I really liked it. Now that my tan has gone away I purchased it again in the lighter shade 5.0 EP but unfortunately it’s the exact same shade as the other one… so good concealer but I’m not happy about the shade range

Impressive

Very impressive! I could believe I didn’t see any creasing happening even after 1/2hr of application. I’m shocked of the results for my 54yr old skin. Highly recommend going Sephora and getting skin matched first. and getting skin color

Great product, nice light skin like texture that is buildable. 3 stars as it clings to dry patches. I really wanted to love this however I only use to spot conceal and it clings to dry patches. Kosas concealer is more hydrating despite the ticker consistency.

Christmas gift

I got this as a Christmas gift and I didn’t expect to love it more than my drugstore concealer but there’s nothing on the market that matches this this concealer is in a whole different category. It’s perfect for summer and winter absolutely love it. I will never buy anything else.

Little to no coverage look

I am happy with this product overall. It is not a full coverage, which is exactly what I was looking for to go over my skin tint to give that natural little to no coverage look. I do reccomend letting it dry for about 5 minutes before blending (I use my finger) also a little goes a long way! I only give 4 stars becuase I have to used two concelalers to color match (shades 13 & 11). But this product is in my everyday look!

Tower 28

I’ve been experiencing breakouts and hormonal acne over the last year. This has not damaged my skin at all, and I was able to build up the coverage to help conceal my dark spots. The coverage looks good now.

Holy grailll

Best concealer you will ever use. Hydrating but high coverage looks like skin!

Under eye brightness!!

After using this concealer for some time, I’ve found that it moisturizes, and really covers my under eyes. Especially with these colder months, this product really acts as a great treatment!

Forever a fan!!

Best concealer of all time!! I got a shade a little too dark, but still lasts all day, looks great with any loose or pressed powder, and gives you a skin-like look while still maintaining decent coverage. I will forever purchase!!

Great product

I’ve used this product for 2 years. Lasts absolutely so long and I love the formula, super creamy and blendable. My only issue is that it oxidizes orange and it can get patchy on my under eyes. I have fdr

One of the best creamiest concealers I’ve ever bought !

Everyday use concealer

As someone with dry skin, this concealer blends really well, and does not feel heavy at all. And does not crease. Just make sure to set it well with a setting powder or pressed powder. Also it has buildable coverage.

Go to concealer

This might be the most hydrating concealer I've ever used! It sits so well on my skin and blends out really nicely. Most concealers spread weirdly but this one doesn't for me! The coverage is good too! Will definitely be buying it again.

I’m obsessed

Hydrating, easy blend, good for dry and oily skin, last long and very buildable

My everyday concealer

I love this product for a casual day to day makeup look. Not very full coverage and not cakey so I love it

Love the concealer! However it creases a teeny bit. Overall a great product!

Ugh

I love this product but the shade match… It’s was too orange for me. I ordered a new one I hope this one will be a match

Fav concealer!

This is my favorite concealer I have ever tried! This concealer is amazing, it feels great on the skin and is super moisturizing. I have very sensitive skin and my pores clog easily but I haven't had any problems with this product. it has just the right amount of coverage and it doesn't cake up or separate at all.

Amazing to cover dark spots!

Most creamiest concealer ever. The hype you see in social media is actually true. Never going back to any other products. I have so many dark spots on my face from breakouts and this covers it like a dream and without. a made up matte look a anma

A must have and best concealer for the price!

This is the best concealer I have ever used. And it’s hard for me to understand the negative reviews but I have dry to combo skin and it’s so hydrating for me and natural looking, which is what I am looking for. I don’t like

i recommend this product, very creamy, medium-high coverage as u build it up while giving dewy lookk

Second repurchase - A must for dry skin

Second repurchase! Love this concealer so much! I always go back to it. I’m 32 years old and har dry skin and starting to see my first fine lines around my eyes, however this concealer does not crease or look cakey. Love it!!

Beware acne prone girls!!

Wanted to love! I genuinely did like it very creamy great coverage BUT it broke me out. Really sad i thought it was supposed to be non comedogenic and it is marketed that way but I did put it in nycacndckinjc and it did say it contained some ingredients that could be comedogenic. If you have drier not acne prone skin this would work great im but I would not risk it because im still dealing with the break outs

Multiple repurchases

I usually like buying and trying new products but this one has become my go to concealer. I’ve bought multiples of this and even recommended it to my friends. It has a nice creamy texture and decent coverage. It can be used for under eyes and spots

So worth it!

Best concealer I've ever tried! I hope tower 28 launches foundations too.

Worth the money?

I bought this concealer during the summer and dude my skin literally looks so good, i’m usually prone to breaking out to concealers except this and huda. But holy cow it looks amazing and i use this concealer everyday.

So hydrating

This concealer covers all my dark spots and is so hydrating on the skin I would 100% recommend. And it comes in so many different shades!