IT Cosmetics Do It All Radiant Concealer — Review, Shades & Price

Great application! Easy to use!

[I received this product in exchange for my honest review] This concealer really surprised me!! Full coverage for my dark circles as well as my read checks and blemishes! Easy to apply not to thick and doesn’t make me look cakey! I really like the soft application tip it’s very soft and easy to glide on my skin. I blend it with a makeup sponge and it’s great. The color options are great too I can adjust it according to winter or summer when I’m a little bit tanner. Highly recommend this brand!!

Great coverage

[I received this product in exchange for my honest review] It has great coverage. Lasted all day. The color wasn’t a complete match to my skin tone. Seemed too warm for me. I love that it didn’t have a strong smell or odor.

great concealer for aging skin!

[I received this product in exchange for my honest review] A great easy to use concealer. A little bit goes a long way. I love that there isn't any scent to the product. The applicator makes it really easy to use which also makes it perfect for on the go and traveling. It is easily buildable. The only thing was it took forever to get the product to initially come out but that's pretty common with these kinds of twist up products. You get a ton of product and I love that the twist up feature...

Poor quality applicator

The product itself works well. Coverage is nice and applicator sponge makes it easy to apply. The biggest problem with this product is the quality of the twist applicator. The applicators white and silver lettering will rub off onto your hands and fingers and then transfer to your face. When that happens, it’s difficult to remove the flakes from your face. rub off if the rub off o

Cakey

[I received this product in exchange for my honest review] I wanted to love this product but I had problems with the applicator. I had to hold the product upside down while I twisted the bottom to get it to come out. It was good for full coverage but it was a little bit cakey. I supposed it depends on the look you’re going for. Not good for a natural look but probably good if you’re going to have photos taken.

Excellent concealer

[I received this product in exchange for my honest review] I’ve been using this concealer for over a month and love it. I use it primarily under my eyes for dark circles and when I have acne on my cheeks. The applicator applies evenly and blends well with the sponge like tip. I received this product from Influenster in exchange for my honest review.

Excellent coverage

[I received this product in exchange for my honest review] This concealer made my skin looked perfect. It matched my skin tone and blended perfectly. The packaging makes the product easy to apply without leaving a mess. You will have to turn the dial at least 10 times the first time to get the product going but once you do, subsequent times will be easy. Just one squeeze was enough to cover my whole face so this tube will last a long time.

Looks fine but feels a bit sticky

[I received this product in exchange for my honest review] The consistency itself is slightly thick, a bit sticky. So I got the wrong shade but I think I can use this shade to contour which explains why I put it angled in the photo. I purposely did not blend it so that the product is seen. Once I blended it tho appearance looks fine but I did find it to be a bit sticky. Not sure if I would get this product again.

Will be returning

I got this product today and was excited yo try it. I am very disappointed. i do not like the applicator, it is very sheer and the tone doesn’t match

Must have!

[I received this product in exchange for my honest review] This was not a shade match and product was very hard to get out of it’s container. If the correct shade it would have been perfect. Texture was light weight and flawless

[I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiance Corrector is decent, but a bit underwhelming for the hype. It has a nice lightweight feel and gives a subtle glow, which I appreciate, and it blends fairly easily. However, the coverage is very sheer and doesn’t do much correcting on its own, especially for darker spots or discoloration. It’s fine for a natural, minimal makeup day or layered under foundation, but it didn’t really “do it all” for...

Not cakey or greasy

I received this product in exchange for my honest review. The texture is smooth and not greasy or cakey. Convenient stick. I use it under my eyes. Cost is a high for the 0.2 fl oz. Lots of skin tones available to choose from.

Bottle lettering flakes off

This concealer works well, however the white lettering comes off the bottle. I will not purchase again because every time I touch the bottle I get white on my fingers, it’s all over my makeup bag and makeup containers. Then I get white flakes on my face and it’s so frustrating.

Serum concealer

[I received this product in exchange for my honest review] I love this concealer, this brand is 10 out of 10. If you like serum foundation, then this is like that but better. It’s light, has coverage and is good for keeping under eyes hydrated! It has great shade range, and it is buildable coverage. I like this a lot as I have gotten more into skin tints and serum foundations, this is definitely worth it!

Good

It is a lot darker than expected but it has great coverage and last all day. I highly recommend this brand.

Natural Look Finish

Overall, it’s a well-loved concealer that blends makeup and skincare, feel hydrating and look natural rather than heavy or mask-like. Very lightweight to and pigmentation is not over powering. Highly recommended to friends and family.

Great coverage

This concealer is long lasting and has great coverage! The color and undertone is exactly as described and matched really well for me. It’s cream and blends really well.

Radiant Queen

I loved this concealer for to brighten my under eyes without adding weight or creasing in my fine lines. It lasted all day long and the packaging makes it super easy to apply.

Its concealer

[I received this product in exchange for my honest review] I received the Do It All Radiant Concealer free in exchange for my honest unbiased opinion. The product is easy to use, just click and put on. It took a while for the concealer to come out when turning it. The shade I chose may have been a little to dark for my skin tone but it wasn't too big a difference. The scent wasnt horrible but it wasn't pleasant. It did a good job at concealing though it felt heavy on my face.

After using this product I see why it called to do it all! I could use it without any foundation! My skin feels moisturized.

I like it

[I received this product in exchange for my honest review] I like this concealer. The quality is very good. It wears for hours and blends very well. There's no scent and the package is nice. I would buy it!!

perfect coverage

after using the product for the last 3 weeks it has easily become part of my makeup routine. love that has full coverage and is long lasting. love the packaging size I can just throw in my bag for travel

Great addition to my morning routine!

[I received this product in exchange for my honest review] I really love this concealer, it helps reduce the look of my dark circles, it blends in with make up well or you can use it alone. I am not a huge make up person but I love this product as it doesn't feel thick and applies smoothly. I like the sponge applicator and a little product goes a long way!

Perfection!

[I received this product in exchange for my honest review] This is really nice. I have dark undereye circles and this covered well, and the tone matched my skin perfectly. It stays on through out a full day, with no touch ups. The coverage is full without feeling too heavy or cakes. I will definitely purchase again.

[I received this product in exchange for my honest review] This product works so well! Whenever I have dark circles under my eyes or problem areas I need to conceal, it works like magic! It looks smooth and blends evenly into my skin. Definitely recommend.

Great for mature skin!

[I received this product in exchange for my honest review] As someone approaching 50’s, I have to be careful about products that sneak into my fine lines and wrinkles. I was so excited to try this concealer. I like to go for a natural look, and this is the perfect look. It feels very lightweight with the perfect pigmentation. It last all day long.

Ok

[I received this product in exchange for my honest review] It's Okeish, applicator didn't blend so easily needed to use fingers or sponge. And overall didn't like the applicator - how to clean it? Formula of concealer is good would use it in other packing.

Effective coverage

[I received this product in exchange for my honest review] Let's start with the cons. I was not a fan of the applicator. It took forever for the product to come out. So much so that I thought the applicator was defective. Having said that, I feel like too much product comes out with this type of applicator. I very much prefer the wand application; you have more control with the wand method. I was happy with the coverage this concealer provides. It blurs out all my age/sun spots and blemishes...

Need to try again

[I received this product in exchange for my honest review] I can't tell with this product. The skin under my eyes feel different the one with the concealer feel sticky and moist, but I can't see a difference. Maybe it's a little glitter but I don't know. The product feel silky and smooth there's no scent, so I love that.

Not my favorite

This concealer does provide color coverage. The applicator is unique and provides a soft cushion application. However; the formula settles into my fine lines and does not provide the smooth finish that I prefer.

A pain to get out at first

[I received this product in exchange for my honest review] So I deducted a start because it took forever to get the product out of the pen at first but once it did it had pretty solid coverage. Packaging is very minimal and lets the product do the talking. I posted a with and without under eye and it’s night and day. Very easy to blend very creamy on my dry under eyes. Perfect shade match!

Covers it up!

[I received this product in exchange for my honest review] I thought I have seen it all in terms of concealers. None of the high end ones would work for me, not the highly rated Tower 28 or Kosas - they all looked unnatural. My favorite one who did it all was the Nyx Bare with me. However - the it Cosmetics concealer is taking top spot. It is nice and creamy, neither too thick nor too thin, it has great coverage and creases far less than most others. I does get a little cakey after a while,...

Easy to blend, medium coverage

[I received this product in exchange for my honest review] First off, I got the wrong shade, so testing of this was limited since I couldn’t wear it out and about without looking crazy! But, the formula is nice and light, with moderate coverage and it blends well.

Love it

[I received this product in exchange for my honest review] I absolutely love this concealer. It’s so radiant and it’s really really soft and smoothing on your skin. It’s super blend and the shade matched me perfectly. I love how you can build it to be light coverage or full coverage. It’s a really great concealer and I love all the ingredients inside it lasts of really long time

Blends beautifully

[I received this product in exchange for my honest review] The IT Cosmetics Do It All Radiant Concealer provides excellent coverage and a natural, radiant finish. The creamy, blendable formula effectively conceals dark circles, blemishes, and redness without feeling heavy or cakey. The concealer is available in a wide range of shades and contains beneficial skincare ingredients like hyaluronic acid and niacinamide. While the twist-up applicator can be tricky to use, the concealer is...

Okay okay

The IT Concealer is creamy, easy to apply, and very buildable without looking cakey. It lasts all day, blends smoothly, and a little goes a long way, making it great value for the price. A reliable concealer for natural or full-coverage looks. If you want it to sound more casual, more professional, or tailored to under-eyes vs blemishes, I can adjust it

Nice coverage

[I received this product in exchange for my honest review] I recieved this as a duo with a great cream. I am really impressed with the concealer. It covers well and blends well it has a nice finish. It is Lightweight and smooth. Not flaky. I feel like it helps with moisturizing. The color match worked. I like the twist and smooth top this all helps with eliminating waste making it a good value.

Didn’t work for me

[I received this product in exchange for my honest review] This product just didn’t work for my skin. I have fairly healthy skin with minimal fine lines. This concealer settled into my skin very cakey and made whatever fine lines I have stand out. I wanted to like this product but I couldn’t make it work for me.

Hydrating and blends nicely

[I received this product in exchange for my honest review] Unfortunately this isn’t the right shade match for my skin currently which is my fault but I will say that it’s a super hydrating formula that blended nicely. I look forward to trying other shades to find the right fit

My new go to everyday radiant serum concealer!

When I received It cosmetics Do it All Radiant Concealer + Multivitamin Serum, I immediately knew the shade would be a little too cool for my liking, however, it definitely lived up to its claims and left my under eyes looking radiant. The formula melted right into my skin and glided on seamlessly. Although the shade was indeed a bit cool, it oxidized just enough to blend in and brighten my under eyes. I haven’t used it quite enough to feel the additional serum benefits but it definitely...

Hydrating and effective concealer

Great concealer. Doesn’t crease or flake or make under eye area seem dry. Spend time getting the right shade.

Blurs imperfections

[I received this product in exchange for my honest review] This product brightens your under eyes, blurs your imperfections and provides a healthy glow. It has a silky texture and smooth application, it contains hyaluronic acid, niacinamide, and vitamins to plump and hydrate. It has a great doe foot applicator, it provides medium coverage, that evens tone while also looking natural.

A perfect concealer all around

I received this product in exchange for my honest review - and I honestly love this concealer. I am a processional makeup artist and licensed cosmetologist and I e used literally dozens of concealers and this is in my top. I was skeptical at first because a different it cosmetic concealer (bye bye under eye) is far too heavy for my liking. But this concealer is lightweight, easy to apply and has great coverage. It goes on smooth with a built in applicator, that is a like a felt tip brush...

Effective hiding my sunspots and skin redness!

[I received this product in exchange for my honest review] This has become a part of my makeup routine since getting it! I love how it blends well with my makeup especially when I use the IT cosmetics cream with it! It has concealed the redness of my skin and my sunspots! I like how you twist the cap to get the concealer out and the applicator! Definitely recommend this concealer!

Nice finish and great coverage

The It Cosmetics Do It All Radiant Concealer exceeded my expectations. It has great coverage but still feels really lightweight on my skin. It applies evenly and has a very nice finish. It does appear a little dry as the day goes on so, even though it’s marketed as a radiant concealer, I think it would work really well if you have combination or oily skin. It’s maybe not the best fit for very dry skin in my opinion unless you moisturize well. I am deducting one star because the packaging is...

A little goes a long way

[I received this product in exchange for my honest review] This concealer was a great addition to my routine. I liked the click applicator and a little bit goes a long way. The photo that I have does not do the formula justice. It helped cover my redness easily. The shade was also a pretty good match once I blended it in.

Must have

[I received this product in exchange for my honest review] This IT Costmetics Do it all radiant concealer is a must have I have tried many concealer and I feel this one did it's job not settling into lines and was very moisturing under the eyes with no irritation no scent. I tried the color medium warm 310 and it matched great. The twist to dispense the product is very easy to use and the tip has a sponge which glides on the product easily.

GREAT serum concealer

[I received this product in exchange for my honest review] I LOVE this serum concealer! I’ve tried so many concealers and am never quite happy…until this one. It lasts all day, blends well, and doesn’t get cakey/settle into my fine lines. It covers up my dark circles with a medium coverage and feels lightweight on my skin (right side of the pic is before using and left is after). Happy to have finally found something that works for my skin tone and aging skin.

Yasss

[I received this product in exchange for my honest review] The consistency in the concealer is not thick or heavy. It’s just the right. Even though the color was darker I was still able to blend and make it work. I didn’t find the product to crease under the eye. Drying time is pretty good compared to other concealer. You have time to blend.

Beautiful Coverage with Almost No Creasing

I received the IT Cosmetics Do-It-All Radiant Concealer as compensation for my honest review, and it really impressed me. The formula blends beautifully and has a forgiving shade range, so it was easy to get a natural-looking match. I noticed minimal to no creasing, even after wearing it for a full day. I’m not totally sold on the spongy applicator tip — I preferred applying it with a brush — but despite that, the performance is fantastic. Overall, a great concealer and an easy 5/5 from me.

Light concealer

[I received this product in exchange for my honest review] I really like this concealer. It feels light on the skin and blends very easily. It gives good coverage without looking heavy or cakey. I use it under my eyes and on small spots, and it looks smooth and natural. It does not settle into fine lines and keeps my skin looking fresh. The formula feels hydrating and comfortable all day. The packaging is easy to use and great for quick touch-ups.

Not for mature skin

[I received this product in exchange for my honest review] I did not like this concealer at all. It was cakey and didn’t go on smooth at all. It’s definitely not for more mature skin. I had trouble blending it well too.

Great coverage, super easy to use!

[I received this product in exchange for my honest review] A great concealer that is super easy to use. You can see in the photo, the sponge applicator. Just give the bottom of the tube a turn, and the product is dispensed through the little holes in the sponge. I love this aspect of this concealer. Just a tiny bit provides the perfect coverage.

Great easy to use concealer

Great easy to use everyday concealer. Very good coverage, moisturizing yet lightweight! I like that it has a sponge on the end. The pink tones help even out dark circles.

Great hydrating concealer

IT Cosmetics Do It All Radiant Concealer has become my new makeup essential! It brightens, conceals, and smooths in one easy step. The coverage is impressive yet looks natural, and the radiant finish gives my under-eyes and dark spots a refreshed, awake look. It blends effortlessly, doesn’t crease, and stays put all day. I love that it feels lightweight and hydrating too.

A little cakey but applies nicely!

[I received this product in exchange for my honest review] This was a decent concealer! It blended easily and matched my skin tone but it was a little cakey on my skin. I would have liked it to be a little more smooth.

Applicator not good

The applicator is not good. I found the applicator awful as it leaks and spills out.

My new holy grail concealer

I am absolutely loving the IT Cosmetics Do It All Radiant Concealer + Multivitamin Serum! This truly lives up to its name — it does it ALL. The texture is creamy, lightweight, and blends effortlessly without settling into fine lines. I especially love the radiant finish… it brightens my under-eyes while still looking natural and skin-like. The added skincare benefits are a huge bonus. My skin feels hydrated and smoother throughout the day, and I’ve noticed less creasing compared to other...

Not cakey

Item was not cakey and stayed on throughout the day. I received this item in exchange for an honest review.

Totally recommended

[I received this product in exchange for my honest review] I recently tried IT Cosmetics Confidence in a Cream Do-It-All Concealer, and it’s become a must-have in my makeup bag! The coverage is amazing — it hides dark circles, redness, and imperfections without looking cakey or heavy. The formula feels creamy and hydrating, so my under-eye area stays smooth and fresh all day, and it blends like a dream with a brush or sponge. Whether I’m going for a natural look or full glam, this concealer...

Great product

[I received this product in exchange for my honest review] This product is amazing just like all the other products from this brand. I only gave it 3 stars because it doesn’t match my skin color as well as I thought this shade would. Other than that, I would say it’s great! It goes on very smooth. I have large pores and it didn’t seem to make those appear larger like some products I’ve tried. It is very long lasting. I will definitely try again, with the right shade.

Dewy Finish

[I received this product in exchange for my honest review] When you first get this, be prepared to have to twist ALOT for the cream to get to the top. After that I found that one twist was usually enough for under both my eyes. This was not drying at all, it gave me a nice dewy finish. I would consider this medium weight. I did not experience any creasing while wearing it.

Pleasantly surprised, very nice!

[I received this product in exchange for my honest review] Pleasantly surprised by this concealer as all the other times I have sampled this brand I have had major oxidation. This must be a new formula and it's lovely. Blends well and stays on all day without looking or feeling cakey. Easy to dispense the product as well, definitely pleasantly surprised and would purchase.

Just okay

[I received this product in exchange for my honest review] This concealer was just okay. I think i ordered a shade off from what i needed but honestly that’s always a challenge. The finish was kind of flaky and not as matte as I would have liked. The blend ability was nice tho.

Awesome concealer for on the go

[I received this product in exchange for my honest review] Does what it's supposed to do and gets the job done. Very decent concealer, only issue I had was it was super hard to get the concealer to finally twist up onto the brush. Other then that decent product!

Love

[I received this product in exchange for my honest review] I love everything about this concealer!! It comes out just the right amount at a time, and it the applicator works like a brush and sponge at the same time, which makes covering up blemishes so easy. It’s also buildable and matches my skin pretty well! I never leave home with out this!

Everyday use

Lightweight and easy to use it gives it a natural glowing finish and hydrating on the skin. Coverage is light to medium so it brightens even things out but doesn’t fully cover dark circles or blemishes. Best for everyday wearand fresh natural look

Amazing coverage with a natural radiant finish

The IT Cosmetics Do It All Radiant Concealer is fantastic! It provides excellent coverage for my dark circles without feeling heavy or cakey. The consistency is very creamy and blends like a dream into my skin. I'm also very happy with its wearability, as it lasts through my entire workday without creasing. The radiant effect makes me look much more awake and refreshed. Lastly, it has no strong or unpleasant odor, which is a huge plus for a product used so close to the eyes.I received this...

Natural look and easy to apply

[I received this product in exchange for my honest review] The concealer has a thin consistency which makes it user-friendly and easy to glide on. I dispense some on the back of my hand and tap a foundation brush into it. I use it all over my face for my dehydrated skin. I like more of a minimal, no-makeup look. My imperfections still peek through a little, but I like that.

New favorite concealer

I received this product in exchange for my honest review. I've reached a point in my life where I rarely deviate from certain makeup staples, because as my skin is changing, I know their efficacy and quality. However, this concealer might just make it into the rotation! It's a beautiful concealer. I love its lightweight, serum quality. With its buildable coverage and creamy texture, It applies beautifully. I also think the skin care elements in the concealer help its application and its...

Easy daily use concealer

[I received this product in exchange for my honest review] The color is very accurate on the skin and blends seamlessly for a natural finish. The applicator is easy to use and helps prevent any mess or wasted product. The texture is just right, not too thick or too thin, making it easy to apply and build coverage where needed. Overall, a reliable concealer that performs exactly as expected.

Settles into fine lines

[I received this product in exchange for my honest review] Unfortunately, I did not find that this works well enough to cover any dark circles or other face issues that should be easily covered with concealer. It settles into fine lines and wrinkles, which was a little disappointing, and it feels cakey. It does leave a matte finish and it is not difficult to remove with makeup wipes.

Great all-in-one concealer!

[I received this product in exchange for my honest review] Great all in one product. Buildable coverage concealer with built in applicator tip. I like that I can only carry this and a mascara and have a great make up routine without the hassle. Good for dark circles under my eyes.

Find your shade to love this product!

[I received this product in exchange for my honest review] I used the concealer under my eyes and in this picture under the right eye as a comparison. It didn’t hide completely but did help a bit. Could have been the color or amount I used too but didn’t want it cakey either. It did take a lot of clicks to get the product to come thru, I almost thought I had a defective product it took so many. I think if I found my perfect shade I would look into purchasing again for another chance at...

Great concealer

[I received this product in exchange for my honest review] When you have confidence in your skincare and skin, a little concealer is all you need. I love IT cosmetics overall as a brand, especially now that I’m in my 40s. This concealer is hydrating. Provides coverage. And is overall a great product.

A must have product!

I received this product in exchange for my honest review. This product works well. I like that it’s simple and easy to apply as well as being mess free. I was sent the wrong color so it didn’t quite match my face but I am overall happy with the product and would use it again. It wasn’t overly greasy and don’t dry out or irritate my skin more.

Worth having

[I received this product in exchange for my honest review] I think this concealer does the job. It doesn’t feel caked on and the shade is awesome. I would recommend and the price is affordable. One stop concealer

Cakey

[I received this product in exchange for my honest review] I felt as if this was higher coverage than expected and ended up looking slightly cakey. It did provide good coverage though and was long lasting.

Smooth texture, great coverage

[I received this product in exchange for my honest review] This is a superior product that lives up to the It Cosmetics reputation for delivering high-quality items. The texture is remarkably smooth and provides excellent coverage while ensuring moisturization. The formula does not dry out my skin, even with prolonged wear. Its consistency is perfectly balanced, neither too thick nor too thin, allowing for effective coverage of blemishes but not cakey. I need to learn my perfect shade but I...

Love!

[I received this product in exchange for my honest review] excellent formula that is not oily and goes on smooth. The product conceals as promised and the packaging is nice but not overstated so I know I am paying for product and n

Great for mature skin.

[I received this product in exchange for my honest review] I can see, but it’s not drying and it works well on my mature skin age 55. Does not get too creasy or dry. I love the coverage that it provides as well.

Not the right shade

Unfortunately, IT Cosmetics Do It All Corrector was a miss for me. The shade labeled for medium skin tones runs much too dark and pulls very orange, making it look unnatural once blended. Instead of correcting or brightening, it emphasized discoloration and didn’t match my complexion at all. The formula itself is fine, but the shade range and undertone accuracy are way off, which makes it hard to use as intended.

Dark circles are gone

[I received this product in exchange for my honest review] This works great. Covers my under eye issues beautifully. A little goes a long way. The product comes out of the applicator at just the right amount. It isn't thick or heavy.

Like a good night of sleep

When I first brook the concealer out of the package I thought it was too dark for me but when I applied it, it took care of the darkened under my eyes, it’s very hydrating with a dewy finish, very easy to blend, the sponge applicator is very fun and soft, I used the applicator, fingers and brush and it works great with all of them. Perfect for the no makeup-makeup days, it stays put for a long time and doesn’t crease. Check my before and after photos.

Must have!

[I received this product in exchange for my honest review] This concealer works great! It’s easy to apply. I do wear foundation under it and powder over. It smoothes on well. It works great for my sensitive skin. You barely twist the end and a dap comes onto the sponge part. I highly recommend!

Concealer for Mature Skin

I received this product in exchange for my honest review. I like that the way the product came out. It was thick but laid out nicely. I had less creased compared to my other go-to concealer. I didn’t notice any scent and the weight was bearable. It didn’t feel like it was just sitting on my skin. Overall, its okay and I prob would not repurchas

[I received this product in exchange for my honest review] IT Cosmetics doesn’t disappoint with this new Do It All Radiant Concealer. Very glowy and provides good coverage. The shade is a match for a range of light skin tones. The concealer feels light on the skin and is buildable.

Conceals nicely!

[I received this product in exchange for my honest review] This is very easy to use and also easy to hold while applying the concealer. It felt lightweight and not heavy. I think it covered my imperfections well and blended into my skin well.

Great product and packaging

[I received this product in exchange for my honest review] Great concealer and easy to apply. Unique packaging that dispenses the perfect amount of product needed. I am using this under my base to hide some dry, red spots on my face and it really conceals well!

Better than the others

[I received this product in exchange for my honest review] It’s hard for me to review this since I’ve never had mind blowing results from a concealer. And maybe it’s my skin or maybe it’s my method of applying it. I can’t tell if the after is much better than the before. With this concealer, however, it’s seems to be much better than other brand I have tried. I tend to have dry skin around the nose and upper cheek and if I get the concealer too close, it magnifies it. I’m 50, but I don’t...

Very convenient

Provides a nice coverage that blends very well. Holds up through an entire day of running errands. Easy to use with the twist up applicator to even be able to use on the go.

Would buy again!

[I received this product in exchange for my honest review] Great concealer! Went on smooth and didn’t feel heavy at all. Good coverage for all of those blemishes and applying was easy. Opaque enough for great coverage and packaging was great.

Worked like a charm

[I received this product in exchange for my honest review] This went on so smooth and easy for me. Was able to blend it well and girls at work couldn’t even tell I had done anything which is what I was wanting. (I hadn’t slept well the entire week and I had bags galore). The scent was minimal which I eas fine with.

[I received this product in exchange for my honest review] I was surprised how much I really loved this. I reach for over all my other high end concealers. It’s super easy to blend and out of all other products I’ve used, settles the least into my under eye wrinkles. More people should be trying and using this, I think they would be very happy with it.

A new fave

I like how this applies. It didn’t break me out or bother my eyes. It didn’t crease like some I have used. I also like and appreciate that this is a multivitamin serum concealer. [I received this product in exchange for my honest review]

Concealer with multivitamin and a serum!

[I received this product in exchange for my honest review] As I'm getting older I'm starting to change up the brands that cater to somewhat aging skin. I haven't used it cosmetics in some time but this was a good opportunity to try it. I got an opportunity to try the Do It All concealer in shade 230 (light medium neutral). I wanted to have some skin care properties with my foundation and concealer. I will say. It took a very long time to get the product out. I had to keep twisting the...

It's okay

[I received this product in exchange for my honest review] Well where to start. The color is okay for about 10 minutes then it oxidizes into a very orange hued shade. Even with the supposed fair cool it's yellowish more than cool toned. The ingredients are great. However the formula settles into every fine line highlighting ones you didn't even know you had. So that's fun right? The packaging is awful. The silver pain flakes onto everything, even brand new it's already flaking onto...

Blends well

[I received this product in exchange for my honest review] I got the wrong color but this blends very nicely. It had good coverage and isn’t drying. I don’t love the applicator, which is the only draw back.

Terrible applicator

The product is nice, the formula is great but the applicator and packaging are disappointing. A lot of product is absorbed by the applicator before you get to apply it in your face.

Easy on concealer

[I received this product in exchange for my honest review] I really like the concept of the It Cosmetics Do IT All Radiant Concealer. I like that it stays clean in the tube and you just have to turn it and press against your face and the right amount of product is dispersed where you want it to go. It easily hides any blemishes and it brightens where you need brighter. The concealer last throughout the day other than maybe a retouch in the late afternoon if I intend on going out or...

Super light weight, great applicator!

I love the application tube and how easily it blends in. As you can see, it didn't crease under my eyes and it looks super natural. I couldn't feel the weight of it on my skin. The formula is super airy and lightweight.

A must have

[I received this product in exchange for my honest review]. This is really good and dosent show fine lines. I like the sponge applicator and willbe using it for a long time.

Great option for travel

[I received this product in exchange for my honest review] Loved this. Went on smooth and worked well to cover dark circles with no caking. The pen is an easy dispenser method and it travels really well. Don’t love that you have to have concealer just to use the serum though.

Very nice

[I received this product in exchange for my honest review] I’m not highly experienced with makeup but I found this product easy to use, and I love the applicator! the cap does get a bit messy but that’s expected with frequent use and it’s easy to clean. The concealer lasted throughout the entire day and didn’t irritate my skin.

Color correcting concealer

This is such a great concealer I love the applicator it smoothly and evenly applies the concealer and the perfect amount. It does have a slight orange tint but it is a color correcting concealer so remember that when you see the orange the orange offsets blue and black under your eyes. It does not crease and lasts several hours and the formula is super blendable and creamy. To hydrate and give your under eyes much needed vitamins and nourishment

Not for me

[I received this product in exchange for my honest review] The color was a dark match for my skin. I did lighten it up by mixing with other concealers. However it has a shimmer to it. I do not like the shimmer and feel my skin is too old for it.

Must have!!

[I received this product in exchange for my honest review] Absolutely love this. It does not feel heavy and it’s perfect coverage. The applicator makes it easy to apply. The shade is perfect for helping to hide the darkness under my eyes.

Too dark

I used this corrector on my skin. Unfortunately, i was too dark on me. However, the consistency it feel super light weight because it has serum, which I like but at the same time full coverage and hydrating.

Perfect concealer for aging skin

I received this product for free in exchange for my honest review.This concealer goes on smooth and provides beautiful coverage. It is more like skincare than makeup. Because of this, it provides nourishment to the under eye area and dries down to a flawless finish. It is not cakey at all like some concealers can be. It is the perfect concealer for aging skin.

Love it

[I received this product in exchange for my honest review] I love this concealer! It goes on my skin nice and smooth and is easy to blend in. It's great at hiding those blemishes or red spots. I'll be adding it to my routine.

Best concealer

[I received this product in exchange for my honest review] This concealer is a true winner, starting with the beautiful shade range that offers an ideal tone match for brightening my under-eye area. The formula is serum-like and incredibly hydrating, giving a natural radiance that makes my skin look instantly refreshed. I appreciate the smart tube packaging with the click dispenser, though you do have to be careful with the dispensing weight of the product. Best of all, the longevity is...

Under eye bags where?

[I received this product in exchange for my honest review] I love the feel of this concealer, it goes on super smooth and doesn’t feel thick like a lot of other concealers. I definitely notice a difference in my under eye bags when I forget to apply this with my foundation. It can be difficult to get the correct amount with the way it comes up out of the tube; so I would suggest having a separate brush handy for blending rather that using the applicator.

Radiant

This is a great concealer. No build up or smudges. Leaves skin the perfect texture. Light weight formula lasts all day long. Perfect shades for all skin tones. Very sleek easy to dispense packaging.

Covers well

[I received this product in exchange for my honest review] I love a great concealer and this one is just that! I have horrible dark under eyes and this helps cover them up. Feels great and will definitely be purchasing!

Great concealer, just not my type!

[I received this product in exchange for my honest review] I love when skin care and makeup are together. My dry skin soaks up serum. This concealer was very long-lasting but it did end up creasing under my eyes. I'm hard-pressed to find a concealer that doesn't crease after a long day though. It's a full coverage cream, very blendable. Came off easily. It has your typical concealer scent which I find pleasant. I'll definitely continue to use this product but I won't add it to my MUST HAVES....

Great coverage

[I received this product in exchange for my honest review] Conceals with a nice creamy texture and leaves a great finish. Great coverage. Didn’t crease for me. It’s not too heavy and has a great texture. Feels great on skin.

Pleasantly surprised

[I received this product in exchange for my honest review] I thought this was gonna be a little darker for my skin tone but it looks great! I do not like heavy makeup and this one is a good option if you look for something like that, it is easy to blend and the applicator makes it easier to apply, also it is buildable so you can achieve a higher coverage. Does not look dry on my skin and it looks pretty natural with a natural glow. Satin finished ✅

Love it

Since I first used it, it became my favorite because it provides extra moisture to the under-eye area. I like it because it doesn't crease, and you can control how much product you dispense, whether it comes out of the applicator or not.

Not for me

I thought it made my eye bags more noticeable. Putting makeup on facial flaws can be beneficial at times to cover up scars and blemishes, this product is supposed to help with aging eyes, maybe my bags are a little deep for this product.

Game changing concealer

[I received this product in exchange for my honest review] This Do It All Concealer from @itcosmetics is an absolute game changer, I’m usually very picky either way concealers but this being a serum, more skincare based product I love it!! This pairs perfectly with a serum foundation, by itself or with a skin tint!

[I received this product in exchange for my honest review] Love the IT Cosmetics Do IT All concealer. It's super light and easy to blend. It helps brighten dull skin and lasts all day long. I would highly recommend this product.

Easy to use, lasting coverage

[I received this product in exchange for my honest review] I have combination skin and this concealer applies easily with solid coverage, but the formula feels dry and doesn’t melt into the skin as smoothly as I hoped. I like the mess-free application, and it does last through my day. Unfortunately I probably won’t repurchase since I don’t love the blend.

Light coverage

[I received this product in exchange for my honest review] I really wanted to LOVE this product but it fell a bit short for me. It may require maximum buildup for the dark spot I have on my face, but I did try to use it without it starting to feel layered, in order to cover the spot. It’s not full coverage enough for my particular spots but I will try paring it with some other IT cosmetic products. I did like the way you can use both the want and the build in brush to apply. The built in...

Glow concealer!

[I received this product in exchange for my honest review] This concealer definitely gives my skin(under eyes) a lovely glow and covers well! I do not like to wear a lot of makeup so this did the trick for me!

Good For Imperfections!

This IT Cosmetics Do It All Radiant Concealer works well with my skin. It covers up imperfections without looking thick or settling into my fine lines. It covers up any dark circles that I might have after a long week. It makes my skin look smooth. This concealer also matches my skin tone well. It's buildable and it goes great with the different foundations and setting powders that I'm currently using.

Good coverage

[I received this product in exchange for my honest review] This concealer has a nice coverage, have used it under my eyes and even on my eyelids as a base for shadow. Didn’t crease and stayed all day on my skin.

[I received this product in exchange for my honest review] This was honestly one of the worst concealers I’ve ever tried. The shade looked off once applied, the coverage was patchy, and no matter how I blended it, it sat on top of my skin and emphasized texture I didn’t even know I had. It didn’t build well, creased almost immediately, and completely disappeared within a few hours. I really expected better from IT Cosmetics, but this concealer was a total miss for me.

Must have in your makeup bag

[I received this product in exchange for my honest review] Great multipurpose concealer. I like to use it under my eyes for color correction. I don’t wear heavy makeup day to day so this is also good to hide blemishes. Smooth and hydrating coverage. I don’t personally love concealers that you screw the packaging to apply but this one is alright since the applicator end is made well. I also love that it contains skincare ingredients!

Great

[I received this product in exchange for my honest review] This concealer surprised me in the best way. It’s lightweight but still gives really solid coverage—like actually covers without looking cakey or settling into lines. The finish is so pretty and radiant, almost like a built-in brightening filter. It blends super easily and doesn’t get weird throughout the day. My only thing is the shade I got was a little dark for me, so I definitely need to go lighter next time. But formula-wise…...

A new favorite! Covered great.

[I received this product in exchange for my honest review] This is one of the better concealers I’ve used. I was really impressed. It covers very well, looks natural, and not cake-y. I hate when make up looks and feels so heavy, but I don’t have that problem with this. I don’t have very dark circles but I usually experience redness, and this covers it perfectly. Definitely recommend!

Maybe in a lighter color… will try again

[I received this product in exchange for my honest review] I received this product with the seal broken and product already on the end so it appeared used. This made me weary of wanting to try it. I did a swatch and the color was too dark as well for my skin. I feel if the color was lighter it would have been better to try. The texture felt lighter than my normal concealers and it didn’t seem to cover my under eye circles when I tapped it on. I would like to try a lighter color but overall...

Light weight concealer with medium coverage

[I received this product in exchange for my honest review] I tried a shade which was not a very good match. But it did help me realize that it’s not full coverage most more of medium coverage concealer. It lasted well for 4+ hours after setting with powder. It did crease in my fine lines but that’s common with most concealers. Id recommend it if you can find a good shade match.

Radiant and creamy

Let’s start with the applicator. I have mixed thoughts about it. On one hand, I’m not a fan of the whole click and turn mechanism, but on the other hand, it does let you control how much product you’re using. In practice, it actually wasn’t bad; it felt similar to applying the product with your finger. The concealer itself was creamy and applied almost like a serum. It’s very radiant, so if you prefer a super-matte finish, it might not be for you. I definitely need a lighter shade, but I...

Buildable coverage

[I received this product in exchange for my honest review] This concealer has a wonderful applicator and gives a medium to sheer coverage. I like that it’s buildable coverage. It doesn’t settle in lines, and it reapplies nicely through the day. It’s fairly lightweight and perfect for the days that I want natural looking makeup. You can see in my picture that the color blends perfectly.

Solid concealer

[I received this product in exchange for my honest review] I recently tried the IT Cosmetics Do It All Concealer, the color I received was really dark for my skin, but overall I’m pretty impressed. The coverage is great and blemishes without looking cakey or heavy., I used more for conteur! The finish feels natural yet polished, which I appreciate for everyday wear. One thing I really like is how it layers under makeup. It blends easily and doesn’t crease too much during the day, though by...

Pefection

[I received this product in exchange for my honest review] Absolutely perfect in every way!!! I love this concealer it's lightweight and easy to apply with perfection. It lasts all day long too. This is definitely going to be a regular for me in my makeup routine.

Must have

[I received this product in exchange for my honest review] IT cosmetics do it all radiant concealer provides buildable coverage for your under eyes. It feels good on the skin and does not cake up throughout the day.

Good for daily use

[I received this product in exchange for my honest review] This concealer goes on smooth and blends well. I like the applicator and it’s easy to twist up more product. I find myself using it wisely as it’s a small tube. The color matches well to my skin and stays all day. I have sensitive skin and it’s not caused any breakouts. There’s no off putting smell. Overall, I like this sample and would probably purchase in the future.

I Really Do Like “IT”

[I received this product in exchange for my honest review] The IT “ Do It All” Concealer is a great product as it conceals and corrects. I usually Use NARS for years and am pleasantly surprised by how well this works for me. It hydrates underneath the eyes and leaves my skin feeling very soft after I remove it. The finish is smooth skin like finish which is why I’ve been a nars concealers fan. It also blends well with my eyes and other products such as my skincare routine and that’s a...

Top tier

[I received this product in exchange for my honest review] This has became a new favorite! Such a gorgeous concealer, creamy texture and medium to high coverage. I can use it under eyes and it doesn’t enhance my fine lines a bit. My favorite way to use it though has been for all over coverage as my base. It makes my skin flawless and isn’t drying, has a satin finish. The applicator is lovely also. Color match was spot on as well. I cannot say enough good things about it.

Perfect Application

[I received this product in exchange for my honest review] Absolutely love this. It does not feel heavy and it’s perfect coverage. The applicator makes it easy to apply. The shade is perfect for helping to hide the darkness under my eyes.

Good concealer, poor applicator

[I received this product in exchange for my honest review] I really enjoy the texture and radiance of this concealer. I think it doesn’t settle into fine lines, and it blends and sets easily. I am not a fan of the applicator and find it rough in texture and not appealing for under eye use. I wish it was a metal applicator.

Blends so well

[I received this product in exchange for my honest review] I love this stuff so much so good for my under eyes I actually have already used the crap out of it. Will definitely be buying more one of my favorites and blends so well.

It’s good

[I received this product in exchange for my honest review] I received this product for a review but unfortunately the shape that was send was one shade lighter, I could use it as under eye brightener no problem, love the applicator, it works well covering my slightly darkened under eye, blends in nicely. Nice consistency doesn’t requires too much work blending, beautiful smooth finish.

Good but could be better

[I received this product in exchange for my honest review] It’s a great product and definitely lightens and brightens the dark eye circle area, however not enough coverage if you have super dark circles. I have dark circles but not super dark, but I can see this being an issue as it still isn’t enough coverage for my dark circles. Otherwise it’s still a good product and like I said it does brighten the eye area pretty good.

Hide those dark circles!

[I received this product in exchange for my honest review] This concealer is a little thicker than I normally wear so I would call it full-coverage as opposed to thinner formulas - good for a night out when you're doing your full face, but might be overkill if you're just running down to the grocery store. I like that it does not feel dry at all or just sit on top of my skin. Because it's a serum, it goes on smoothly without settling into fine lines, which I LOVE. No one wants to have craggy...

Ehh

[I received this product in exchange for my honest review] I truly love it cosmetics products as a whole, but it wasn’t loving this concealer. It does go on thin and it’s not too heavy. It is definitely buildable. However, I have very dry skin, and it tends to emphasize dry patches and oxidize on my face so the finishwas usually not as polished as I prefer, but when I first put it on for the first couple hours it does look fantastic but it’s definitely not my go to for a long shift or a long...

Blends easily with a fantastic applicator sponge

[I received this product in exchange for my honest review] This radiant concealer from It cosmetics is the perfect compliment under the eyes! It’s brightening, very thick and creamy so a little goes a long way. What I love is the sponge applicator that helps blend it right into your skin!

Covers Up The Flaws!

[I received this product in exchange for my honest review] I love this “IT Cosmetics Do It All Radiant Concealer” product! It does an incredible job at hiding my imperfections. Eye bags are a big factor to me and it helps hide it which is great. It lasts all day! Amazing product by IT Cosmetics!

Wow wow wow

[I received this product in exchange for my honest review] I’m a fair olive skin tone and this I s the most perfect match I’ve had. Not much product is needed, but it’s buildable to cover especially dark blemishes. Smoothes well between light and dark parts of the face. Does not oxidize poorly or get powdery or cakey throughout the day— remains creamy and has staying power. However, because of the creamy application, would recommend it as a last step in products as powder or cream blushes...

Great for sensitive eyes and skin

[I received this product in exchange for my honest review] This concealer completely hides my rosacea and doesn’t accentuate any of my fine lines. It is hydrating and creamy. It’s easy to take off at the end of the day. I feel like my skin feels better after wearing this concealer.

A must have

I received this product free in exchange for my honest review. I think this would have been a good product but the color was too light for my appearance. The consistency is thin and it has a matte finish. It has incredible longevity that last until you take it off.

Great Applicator, But Coverage Falls Short

[I received this product in exchange for my honest review] I really wanted to adore this concealer, especially because the applicator is fantastic, but the formula just doesn’t keep up its end of the bargain. I can’t seem to get the full coverage or seamless blend I get from similar products, no matter how much I cheer it on. It works better on a blemish than on dark spots or freckles, but even then, the coverage doesn’t last long. For quick touch-ups it does the trick, but expect to keep...

Teen daughter approved!

[I received this product in exchange for my honest review] My teen daughter was even impressed with this concealer! It really covered my under eye circles it and it went on really easily. I love the applicator. It did take a little bit to get started, but after it did, it was fantastic. Not too cakey or too thick. Great coverage. I really enjoy this and I will definitely be buying this again. I received a free one in exchange for my review. All comments and opinions on my own.

Easy to use

[I received this product in exchange for my honest review] I received this product complimentary in exchange for my honest review. Unfortunately the shade i received wasn't the right color match for me but I was happy to see that they have a decent shade selection. The product is housed in a pen that twists from the bottom pushing the product out from the sponge applicator. I did use my fingers to blend and it blends very well, feeling creamy without being heavy. It doesnt have an...

What dark circles?

[I received this product in exchange for my honest review] IT Cosmetics Do It All Radiant Concealer does what it boasts. I have acne scars, dark circles and enlarged pores - all items I have struggled with for years. With just a couple swipes with the easy applicator, each item completely vanished! I don't know if I chose the best shade for my skin tone, but the concealer part was pretty impressive! I didn't notice any funky smell from this product, so it's safe to say, the scent is subtle.

Runs a bit yellow

I got the shade Fairest Neutral but unfortunately it pulls very yellow. It has a sponge tip applicator that can get a bit messy if you're not careful. It does have a lightweight texture and feel on the skin.

[I received this product in exchange for my honest review] This concealer worked very well and definitely helped to cover up those pesky under eye bags, however, the shade was a bit too dark for my skin tone.

Easy, Effective Routine

[I received this product in exchange for my honest review] This concealer is perfect for everyday wear! It’s weightless & was easy to blend. I do think the color was a bit lighter than I would normally choose, but because it didn’t take much, I was able to blend it with little effort. I wore it all day, actually forgetting I had it on, as it didn’t transfer or run during my personal summer! Because it’s lightweight, this is something I could wear everyday, making my light imperfections...

Must have

[I received this product in exchange for my honest review] The application is smooth. It blends in doesn’t increase in my eye lines and hides my dark circles and it lasts all day. Makes me look refreshed. I definitely recommend this.

A great hydrating and glowy concealer

[I received this product in exchange for my honest review] I didn't think I got the right tone but I made it work. It is a buildable formula with a radiant finish which is perfect fory dull and dark circles under eyes. It keeps my under eyes moisturized during the day and it doesn't fade.. I would definitely try again but next time I'll get a better color match.

Nice cool cealer

Love how easy it is to apply with the built in applicator! Blends in nicely and has a nice light consistency. Hides my dark circles. Would definitely recommend!

Consistent coverage

[I received this product in exchange for my honest review] I usually use Tarte or e.l.f. Concealer and I think this one is comparable in consistency and coverage. I wear minimal makeup and prefer a natural look and so I use this under my eyes to brighten that area and use a bit of tinted spf moisturizer and I’m ready to go in the morning.

Impressive

[I received this product in exchange for my honest review] One of the best concealers I've ever tried! I love that it does not dry out the skin at all, on the contrary, it has the perfect hydration and lasts all day, with an impressive coverage and with very little product, I really loved it and I am a new fan of this beauty. So easy to use and totally worth it!

Streaky

I didn’t love this concealer. It’s very hard to dispense. It doesn’t blend well and looks streaky and cakey. I’m very pale and this didn’t quite look right on my skin.

Full coverage long lasting difficult applicator

I received It Cosmetics Do It All Radiant Concealer in exchange for my honest review. I loved how this product was light feeling and never got cakey while wearing. You don't need a lot in the application for it to cover any minor blemishes and it lasts all day. The only real issue I had was the applicator. Spinning the base to get the product and then having to apply so much pressure for it to come out. There has to be an easier way. I feel this design is also very wasteful not getting all...

Quality and value

IT Cosmetics Do it All Radiant Concealer has quickly become a staple in my makeup routine. The multivitamin formula is creamy, blendable, and incredibly lightweight—yet somehow manages to deliver impressive coverage without settling into fine lines. It brightens the under-eye area beautifully, giving that fresh, well-rested look.

Love IT products!

[I received this product in exchange for my honest review] Really enjoyed the two steps together. I especially liked the moisturizer. The concealer took MANY twists to activate and, for me, had a bit too much of a shine to use regularly as a concealer- definitely under eye for some brightness.

Light Weight Concealer

[I received this product in exchange for my honest review] This product was fine for me, but I’m not positive I’d rebuy it. I didn’t mind it for days when I just wear tinted sunscreen, but it didn’t wear well on my face with full makeup. I do like that it does a great job with moisturizing, but it did still settle into my fine lines and creases rather quickly. It felt light on the skin, like I couldn’t even tell it was there. I think this would be great for youthful skin with no creases,...

Not a fan

[I received this product in exchange for my honest review] Wasn’t a fan. The applicator was cool. You twist the bottom to get it to come up, I liked that. The head of the applicator was also nice. However the product went on a little thick, seemed to be water proof which isn’t entirely a bad thing but it took multiple washes to get off and If you have even the slightest dry skin it gets stuck in any crack you have and does not come off in a few washes. Will not be purchasing again

Excellent applicator and stays put!

[I received this product in exchange for my honest review] Love this concealer! The shade was super easy to match and it blends like a dream. Great coverage that stays put without feeling heavy. applicator is really great for a natural finish making application easy! Just don’t click too much because it can get a little sticky. Will repurchase. T

i love it..!

[I received this product in exchange for my honest review] IT Cosmetics Do It All Radiant Concealer + Multivitamin Serum is a 4-in-1 multi-purpose product, both a concealer and a skin care serum, helping to fade dark spots, but it takes a long time...but I love them...because that's all I need...slow but sure 😂😂

LOVe!

[I received this product in exchange for my honest review] I love this concealer! It provided great coverage. I have dark under eyes and this really covered it up well. It lasted all day and didn’t have any weird creasing. I highly recommend this concealer.

In love with this product!!

[I received this product in exchange for my honest review] Absolutely in love with this correcter! It covers anything in need it to cover while keeping a nice, smooth, blendable texture. It doesn't tend to build up in your creases, which I love. I feel like so many products tend to accentuate your lines, but this one doesn't have that issue! Absolutely in love with how awesome this little stick works and it's easy enough to toss in my purse, so I can use it on the go!

Natural coverage concealer

[I received this product in exchange for my honest review] Good medium coverage but doesn’t completely cover dark circles, but I use a little amount at time to avoid creasing. Blends well with my make up. Doesn’t feel heavy as long I apply thin layer. The applicator is not my favorite. Hard to use at first. I apply it on my hand first and use my finger or brush to do my under eye otherwise, it comes out too much or not enough and too rough to press on the under eye. The applicator to better...

Great Concealer!

[I received this product in exchange for my honest review] Super easy to use! Easy to take with me too in case of touch ups. Color matched my skin tone very well and didn’t feel like it was heavy or caked on when using it.

Has potential

[I received this product in exchange for my honest review] I tried the IT Cosmetics Do It All Radiant Concealer and had a mixed experience. The formula blends out easily and feels lightweight, but I did notice the coverage didn’t last as long as I hoped. It also tended to pill a bit when layered over certain moisturizers, which was frustrating. The scent is very light, almost unnoticeable, which I appreciated. Removal was easy and didn’t irritate my skin at all. Unfortunately, the color I...

Full coverage without the dryness

[I received this product in exchange for my honest review] So for a non concealer girl, this stuff worked great. I don’t typically love how it settles in to my fine lines around my eyes but this was more moisturizing then drying. I did like the full coverage of it when using it to brighten my eyes and spot cover.

Chalky

[I received this product in exchange for my honest review] With dry skin, dark circles, puffiness, and fine lines, I put concealer to work! For years, Bye Bye Undereye was my HG, but as time has passed, my eyes need more help. I love the idea that Do It All isn’t just a concealer, but also a skincare product with serum and vitamins. The sponge applicator isn’t my favorite: I prefer to use a brush or pat with my fingers. How does it conceal? From a distance, it looks great on my skin despite...

A great concealer

[I received this product in exchange for my honest review] If you are looking for a lightweight, medium-coverage concealer that works overtime as a hydrating and line-plumping serum, this is an excellent choice. It’s perfect for those seeking a "my skin but better" finish and is especially kind to skin that struggles with dryness or texture. This concealer is clinically tested to tackle four major skin concerns simultaneously: it conceals imperfections, plumps the look of fine lines and...

Unknown

[I received this product in exchange for my honest review] Unfortunately I was not able to truly try the product as it arrived used and customer support was unresponsive. I did, however, swatch it on my hand. I am not a fan of the applicator, as I feel it is not hygienic. Yes, I do immediately clean my makeup tools, though it is just an extra step needed. The formula seems smooth. The shade appeared oxidized.

Decent concealer- great applicator

[I received this product in exchange for my honest review] I think this is a pretty good concealer. I love the applicator and packaging- so easy to slip in a purse in case you neee to reapply on the go. Don’t need a concealer brush. The actual concealer doesn’t feel overly luxurious but it does go on nicely- no skin reactions and I do have sensitive skin. Color match was decent but a teensy bit cooler than I would like (though if I wanted to brighten my under eyes could be useful). Stars off...

Excellent coverage

[I received this product in exchange for my honest review] This concealer is great. It does not cake or thicken under the eye. It’s creamy and bendable and makes dark circles disappear. The coverage lasts all day as well.

Okay

I received this product for free from Influenster in exchange for my honest review. I thought it was an OK concealer. It did a good job covering what I wanted it to, but I thought it was a little bit heavy. It blended well, but settled into fine lines. I just really don’t like the packaging.

Works

I received this product in exchange for my honest review. I think this is a pretty great concealer. I was skeptical that the color would match, but it did. It comes out of a plastic spongy applicator, and rolls up at the bottom. I demonstrated the concealer by covering a scratch on my hand in the photo. It covered it pretty well, and held up even after washing and drying my hand.

Doesn’t settle into lines

[I received this product in exchange for my honest review] This concealer is really great, it lasts all day. I didn’t have any issues with it settling into fine lines and wrinkles. It blends well too. Buildable coverage too.

Love this product a lot, I already have been using the foundation and adding this to my routine was amazing. It has full coverage but is not heavy at all.

Lasts all day

I received this product in exchange for my honest review I love how easy this product is to use. It clicks from the bottom and comes out of the top. It's a tad heavy if you build too much, I found this to be full coverage and not really build able coverage. A little goes a long way. It does wash off with just soap and water, which I love. For me, this lasts all day, past 8 hours, and still looks fresh.

Good!

[I received this product in exchange for my honest review] I really like this concealer. I like the application, it goes on smooth and blends nicely. IT cosmetics is known for their concealers, and this one is no exception. My only issue is I picked a shade just slightly too dark for me. That’s on me though. Overall recommend!

[I received this product in exchange for my honest review] I liked this concealer, it blended really nice and I haven't had any issues with caking. The color might be a tad dark, but it matches my skin and looks nice under the eyes. I did not notice much radiance, but I still liked it!

Easy to use!

[I received this product in exchange for my honest review] I'm all for the easiest way to apply makeup as it can be a long process. This easy to use twist applicator makes applying concealer as easy as it can get. Just twist to bring up a small amount of product, dab where you need it and spread. You just need to be careful not to bring up too much because a little goes a long way. I love the end result because it provides even coverage and matches my skin tone.

Bad applicator

[I received this product in exchange for my honest review] This is such a nice concealer, I just really hope they change the applicator. It deposits too much product and the sponge is not ideal. The concealer itself is really lovely. It’s not dry, it’s moisturizing without being too emollient and doesn’t crease under the eyes. It has good coverage for rosacea too.

Great concealer

[I received this product in exchange for my honest review] It feels lightweight & easy to blend. It has good coverage while still looking natural. I didn't really like the applicator but it's not a deal breaker.

Concealer are difficult for me

[I received this product in exchange for my honest review] I have never mastered the art of applying concealer. Thus my review might not be helpful for many. I do think the product has a nice consistency and covers well. But since I've never been able to stop concealer from creasing. Can't speak to that aspect. Any issues there are likely operator error.

[I received this product in exchange for my honest review] I was a little apprehensive to use this concealer but I actually love it! First I like the coverage it gives. But I also like that it’s a serum so it doesn’t feel heavy on the skin. With this concealer you’re getting a 4 in 1 deal where it is concealing, hydrating, providing coverage and plumping the skin. The packaging is so cute where its like a pen style and clicks at the bottom as your turn it clockwise. I like that the color is...

Great coverage

[I received this product in exchange for my honest review] I love this concealer. I have a few dark spots and I feel that it covers pretty well compared to the normal products I use. This is a medium coverage with continued buildup without making it look cakey. It lasts all day for me. I think there is a good selection of colors, I think mines is a bit darker but it evened out / blended well with my foundation. It was super easy to remove with my makeup remover too.

Not for me

[I received this product in exchange for my honest review] I received this concealer in the shade Medium Neutral (305). For a neutral, it pulled more yellow on me than I was expecting but I could work with it. However, the formula was terrible on my skin. I have dry skin and this pulled up every little dry patch and texture. It also started cracking and flaking on me every time before I could even finish blending it. I tried it with different primers and moisturizers under it, but it just...

Covers dark circles and doesn’t get cakey!

[I received this product in exchange for my honest review] This concealer actually covers dark circles and doesn’t get cakey! A little goes a long way. Some concealers will look patchy on the outer edge of my eye but not this one, it blends perfectly. Product lasts all day. I however do not like the applicator, it is a little bigger than I like and gets messy, which makes the cap messy. I ended up just putting the concealer on my hand and blending with a brush under my eyes.

Amazing

[I received this product in exchange for my honest review] Super easy sponge like applicator, very lightweight formula!!! Wears all day and is great on my aging skin! Highly recommend!! The pigment was a perfect match as well

Smooth coverage

[I received this product in exchange for my honest review] This concealer is my go-to for brightening under-eyes and hiding dark circles without looking heavy. It blends so smoothly that it doesn’t crease, yet still gives medium to full coverage that looks natural. A little goes a long way — it conceals imperfections while keeping skin looking radiant and fresh. Perfect for busy mornings when I want to look awake fast.

Fantastic concealer!

[I received this product in exchange for my honest review] This ITC concealer is amazing! It matches my skin tone (fair) perfectly and does a good job covering up any tiny lines/dark circles I have under my eyes. It’s smooth and feels nice to wear without being cakey. This is definitely a new favorite!

Poor packaging and very greasy

Honestly I didn’t like this product. It took no less than 82 clicks to get it started and I was sure it was broken. Once you finally get it to work, expect a very greasy product. It doesn’t not work well under any type of powers or lightweight foundations. It stays shiny and weird. I wouldn’t recommend it. They need to fix the applicator and remove whatever makes it so greasy. Usually I love the brand but this one was a miss for me.

It’s giving glass skin!

[I received this product in exchange for my honest review] This do it all serum concealer is exactly what I’ve been looking for. I’m a woman in my 40s with dark spots, lines, and always get creasing. This concealer was so smooth going on and so very easy to use. The shade was perfectly rich and creamy for my brown skin. There was no creasing and dark spots where? The packaging made it so easy to use, it took a minute to get the product to the tip but once there it was perfect.

Great for age spots

The do it all concealer worked wonders on hiding my dark age spots that I have. My skin looked a lot better and I barely felt like I had any product on my face. The concealer seemed to last all day and worked in with my foundation with no issue.

Just ok

[I received this product in exchange for my honest review] This was just ok to me. Color match was fairly well. The irritating part is it took paver 100 clicks turning the bottom of the container to get any of the product to come out of the top to actually use. It worked better in conjunction with my tinted moisturizer than as a stand alone product.

Broken packaging

I received this product as a free sample from Influenster in return for my honest review. Unfortunately my packaging was defective and no product would come out so I couldn’t try this product.

Fantastic Concealer

[I received this product in exchange for my honest review] When I first put it on i was pleasantly surprised at the full coverage it provided. Used it for a night out and I was pleasantly surprised that it didnt make me shiny like most concealers do. It felt rich but not heavy and dried quickly. Was able to do my full face without creasing or lines. Very good product will add it to my rotation.

A bit cakey

[I received this product in exchange for my honest review] It took awhile for the product to come out. The sponge applicator is cute but did not blend the product. It was a bit cakey on me initially so had to make sure to blend it out thoroughly. Not sure if I got the right shade too. But the side with the applicator is where I put the product and the other side do not have the product.

Drying

[I received this product in exchange for my honest review] Really love the applicator on this. The color is a perfect match to my skin as well. I do wish this was more dewy than matte. I feel after a while it settles into my fine lines and can be quite drying.

Blends very well

[I received this product in exchange for my honest review] I love trying new concealers and this it do it all is a great concealer. It has multivitamin and serum which is a great addition. My eyes always look tired and not very fresh. This concealer has helped my eyes look brighter and very energetic. This has been really effective for me and having been getting lots of compliments as well. The tube itself is so easy to use as well. It matches perfectly with my skin as well it hydrates very...

[I received this product in exchange for my honest review] This is so light weight and matched my skin perfectly! I think it helped hide my blemishes and my tiredness. I will definitely be using this regularly.

Seamless blend

[I received this product in exchange for my honest review] This concealer has such a smooth, blendable formula—it wears beautifully and doesn’t crease on me at all. Even though the shade I picked turned out to be a bit too dark for my skin tone, it actually ended up being a happy accident. I’ve been using it as a subtle contour shade, and it works perfectly for adding natural-looking dimension to my face. I’ll definitely try a lighter shade next time for brightening, but as far as...

[I received this product in exchange for my honest review] I liked this concealer, but it’s not a go-to or favorite for me. It’s a little thin in consistency. While it does cover, I wouldn’t use it for blemish coverage as it’s just not enough. I also don’t love the packaging, it’s serviceable, but not my favorite. I prefer something with a little more coverage.

Good product

[I received this product in exchange for my honest review] Excellent product, I have 40 few expression lines, the moisturizing application but without being oily, it's not my tone but I'm using it on my face and I also love it, its smell is light, I don't like the applicator because I blurred it with my finger or sponge good coverage

Leaves skin looking hydrated and radiant

I received this product in exchange for my honest review. I really like using this concealer serum. I work 12 hour shifts and it hold up well without creasing to much. There is no scent that I can tell. I had shade fairest cool 115 and it matched my pale skin tone well for my under eyes. I don’t wear allot of makeup but this didn’t feel heavy or cakey. For my skin which I’m 35 I think it works well. The applicator works but I also used a blender brush and my finger to blend. I feel like it...

Light coverage, nice application

[I received this product in exchange for my honest review] The application is nice no mess very easy to apply, the texture is nice, this is light coverage so not full coverage after awhile did notice creasing.

Makeup must-have

Love the Do It All Radiamt concealer! It lasted all day without creasing under my eyes, gave a nice glow and i love the medium-coverage. Highly recommend this product!

Goodbye redness!

[I received this product in exchange for my honest review] I absolutely love this concealer! Goodbye rosacea redness and hello smooth even skin tone. I was happily surprised at the lightweight but opaque coverage this stick gives me. I like the dispensing tip as well although it took a fair bit of clicking to prime it. I actually wondered if it wasn’t working, so don’t panic if it takes a minute. This concealer blends beautifully, and removing it was no trouble at all. With no noticeable...

[I received this product in exchange for my honest review] This concealer is smooth, has great coverage, and blends so naturally that even I-someone who doesn't wear concealer often-feels comfortable using it. It brightens without looking heavy or cakey, and really gives that effortless, natural finish. The only downside is the shade matching online isn't the best, so it's definitely a product I'd recommend buying in store.

Check your color!

[I received this product in exchange for my honest review] The color in the tube looks WAY darker. I was worried it was going to make me look way uneven but instead it actually ends up making me lighter than I expected. Coverage is decent but the applicator tip is what wins me over with this. Makes it very portable and purse friendly. I don’t wear a lot of make up but I used this as a base to cover up the red and even me out before applying my foundation. This is a great option for a on the...

Great everyday concealer

[I received this product in exchange for my honest review] This concealer is a great pick if you want a glowy, hydrated, natural-looking finish, especially if your skin tends toward dry or normal, or if you’re going for everyday makeup rather than full glam. It’s not the heavy-duty full-coverage concealer for dramatic hides, but for a bright, fresh-faced look with a bit of skin care help built in, it’s a winner!

Super

[I received this product in exchange for my honest review] So smooth application. Last whole day. Tiny easy to carry around. No changing color through the day. Skin feels nice. No oxidation. No lines after apply under eye. Very smooth application. Not moving anywhere.

Great coverage, but beware of the applicator

[I received this product in exchange for my honest review] **IT Cosmetics Do It All Radiant Concealer** delivers great coverage and a bright, natural finish, but the application tip can be misleading—I followed it and ended up applying way too much, and unfortunately some even got into my eye. A little truly goes a *long* way, so use with caution. Love the formula, just wish the guidance (and dispenser flow) were clearer.

Meh

[I received this product in exchange for my honest review] I’m a big fan of IT Cosmetics, but this product was a bit of a miss for me. The color (Light Medium Neutral), which was the recommended shade from the website’s shade match tool, doesn’t seem quite right for my skin tone; it’s too yellow for me. It didn’t do much for my dark circles. It went on smoothly but looked somewhat cakey. I did really like the applicator, though, the angled sponge is nice, and the twist to dispense feature is...

I like it

I received this product free from Influenster in exchange for my honest review. It the Do It All Radiant Concealer Multivitamin and Serum. This goes on smooth and doesn't feel tacky or sticky. It also does not end up feeling cakey or dry. I had it in the shade Fairest Neutral 110. I probably could have gone up a little bit in color, but this still worked.

New fav concealer

[I received this product in exchange for my honest review] This is my new favorite concealer! I love the applicator and how you can really control the amount that comes out. The color matches my skin tone perfectly and it is very hydrating. It also lasts long and doesn’t crease for me!

Instant favorite

This concealer went into my purse the first day I got it because I really liked how quick and easy it was to use the built-in brush makes it easy for quick touchups or spot concealing for a no make up look. It blends out easily and worked well for me.

Perfect

I got this product from @influenster in exchange for honest reviews This is a good product. This brand always delivers a quality product. The texture is smooth, good coverage and moisturizing. It doesn’t dry my skin out when I wear it. It has a good consistency. It’s not super thick like some full coverage foundation yet it isn’t thin either. It covers the variances of blemishes easily.

Good for light coverage

[I received this product in exchange for my honest review] This works great for light coverups - I had a few red spots and it was easy to blend and cover them without looking makeup-y. It doesn’t cover dark spots as well, though, which are my main skin concern. I tried a heavier application and it looked cakey while still showing the darkness underneath. It feels a little obvious on my skin, but that could be because I don’t normally wear foundation or concealer, just a tinted moisturizer....

Not for me.

[I received this product in exchange for my honest review] I did not care for this. My under eyes are super dry and this brought out every little dry patch imaginable. The packing also isn't my favorite; the product continues to seep out the top long after I'm done using it and I feel like that's wasting product. Also the color seems very off for being a Light Medium; it's extremely orange toned.

10/10

[I received this product in exchange for my honest review] I’ve tried a few brands and this one by far is the best. I have deep under eyes and need full coverage concealer. This conceals beautifully. Not cakey! 10/10

Works well

[I received this product in exchange for my honest review] Love this concealer! It goes on smooth, blends nicely and has great coverage. I’ve lost my summer tan, so the color was too dark for me so I’ve been using it for contouring. Overall, great product for the price

Great color match conceals blemishes

[I received this product in exchange for my honest review] I wasn’t sure about this product at first but then I realized you need to turn the bottom quite a bit for the product to begin to come through the sponge top. Once I got that down I was good. I feel like the color was a good match and covered up slight imperfections easily.

Good for travel but need tools to blend

[I received this product in exchange for my honest review] I can definitely see the appeal of this product while traveling. It took a bit of twisting to get it started. It was definitely easy to apply but the built in applicator did not actually blend the product, it just moved it around. I also don't think the color match worked for me personally.

Cakey

[I received this product in exchange for my honest review] It does seem a little cakes but it does cover my red cheeks well. Does NOT cover my dark circles well though. It is blendable. I do love the sponge applicator but it does not work well for blending, just applying.

Decent concealer

[I received this product in exchange for my honest review] This is a pretty good product, I like that’s its thin and goes on smooth but with my dry skin sometimes it emphasizes the dry patches ( like most liquid concealer) but that would be my only complaint. Otherwise it’s good buildable coverage.

Radiant coverage with skincare power!

I received a complimentary tube of IT Cosmetics Do It All Radiant Concealer in the shade Light Medium Cool 220 in exchange for my honest review. I dab it under my eyes, around dark spots, redness, or blemishes, and anywhere I want extra brightness or coverage. The texture is smooth and lightweight but still rich enough to give medium coverage, and it blends easily with fingers, a sponge, or a brush. The formula contains skin-supporting ingredients such as hyaluronic acid, niacinamide, and...

For all face radiant concealer

[I received this product in exchange for my honest review] This Do it All radiant concealer is my new favorite concealer. It’s this radiant finish. I tried my under eyes and also whole face. Honestly I could only use this concealer for all may face and it really does the job. It covers well and gives that natural glow as well. It’s convenient for keep it in the purse or pocket. And I think it has great value. I highly recommend it!

Impressed

[I received this product in exchange for my honest review] Easy to use twist applicator with a soft sponge tip. Easy to control the amount of product that can be applied. Color match was good. I liked the feel of it. I felt hydrating without being too thick. I looked great alone and under makeup. Set nicely. Wore nice throughly the day. My under eye never felt dry or cracking when using.

Run

This has replaced my favorite concealer and is in first place now the showstopper at 44. I need a radiant concealer. It covers my dark circles without creasing drying or looking cakey. I highly recommend this to all my girlfriends. I used it under my eyes and I also use it to highlight. I received my complementary from influencer for my honest review.

Covers redness well

[I received this product in exchange for my honest review] I love this concealer for covering up redness. My under eyes and nose get really red and this covers it with a nice clean finish. It lasts about 5 hours for me but I have very dry skin so it starts to crack under my eyes. It has no scent which I love and goes on really smoothly with the applicator.

Good applicator

[I received this product in exchange for my honest review] Great concealer, portable and has a good applicator. It has a lightweight texture, is comfortable and I have to wait to see if there are anti-aging benefits.

Great coverage

I received this product in exchange for my honest review. This is a good product. This brand always delivers a quality product. The texture is smooth, good coverage and moisturizing. It doesn’t dry my skin out when I wear it. It has a good consistency. It’s not super thick like some full coverage foundation yet it isn’t thin either. It covers the variances of blemishes easily. It’s not super expensive which is good.

[I received this product in exchange for my honest review] This concealer is like a serum with medium coverage and luminous finish. It hydrates and blends well. I like the applicator that gives a result of a finger tapping effect which is effective for me. If you are looking for a natural look, this concealer is perfect for you.

Worth it!

[I received this product in exchange for my honest review] I was so excited to try this product. I had never heard of it before, but needed to try a new concealer and I am not disappointed!! It’s creamy and goes on really nicely! I would recommend a beauty blender instead of a brush though. It’s buildable and amazing!!

Drying

[I received this product in exchange for my honest review] This concealer had very good coverage but I found it super drying for the under eye area - it was harder to blend here and I felt like it had a very powdery texture almost immediately. I’d say it’s good for dark spots or blemishes elsewhere but I can’t use this on delicate under eye skin at all.

All in one

[I received this product in exchange for my honest review] This stuff really is a do it all concealer! I really love how it plumps my wrinkles to conceal them, I was really dreading thinking about botox! This is a super quick concealing hack! It also conceals my bags under my eyes (which having a sleep disorder is a MUST). It also hydrates my skin and leaves it silky smooth and brightens my skin for a very refreshed polished look! Between this and the confidence in a cream I have eliminated...

My new Go-To

[I received this product in exchange for my honest review] My new go-to!! Worked great for my combo skin type, lasted all day without creasing and clumping. Was also easy to take off at night. My skin looked refreshed and the tone was spot on.

Hides all imperfections

[I received this product in exchange for my honest review] I have a lot of sun damage and redness on my face. This IT concealer hides all those imperfections. Something that I really like is that it fits right in my purse just incase I need a touch up. This product is very thick and I can't say it feels great and light on my skin. It's very heavy feeling. Another thing, don't give up on the twisting to get the product out, it takes forever

My skin looks more even and smooth

[I received this product in exchange for my honest review] I really like the itc Do It All Concealer. It gives nice coverage without feeling heavy, and it blends easily. My skin looks more even and smooth after using it. It’s great for everyday makeup and hides dark circles well

[I received this product in exchange for my honest review] If you have dry under eyes like I do, run to try this concealer. The Do It All Radiant Concealer feels so smooth and hydrating, and it never settles into any lines. It brightens right away and gives my skin a soft, radiant finish that lasts all day. I love that it is a serum concealer that helps plump and improve fine lines while also giving the coverage I want. It completely hides my dark circles and leaves my complexion looking...

A concealer that really does it all!

[I received this product in exchange for my honest review] I love IT Cosmetics and I was excited to try the Do It All Radiant Concealer. I struggle with creasing under the eye and my concealer always sinks into fine lines or flakes. This concealer is an absolute workhorse. I love that it had a slight blurring effect on my my fine lines and I appreciate that this concealer is hydrating because I often have dryness on my under eye area. This sets nicely and it didn’t cause any irritation...

Buildable concealer

[I received this product in exchange for my honest review] Great product! I prefer a lighter application with makeup which still did a lot to reduce redness and dark circles; however this is buildable for more coverage. I also really appreciated the color match, and this didnt oxidize. I applied using my fingers instead of the built in sponge but that's more due to personal preference. Will purchase again after this runs out!

Great applicator. Perfect for under makeup

This concealer is so great. I like that you twist it to come out and it has a spongy applicator built in so you don’t even need much blending. It felt very lightweight and perfect to go under my makeup.

Perfect and Flawless Coverage

[I received this product in exchange for my honest review] Perfect Coverage all around! I believe the value of this product is just right especially for how perfect the concealer does its job. The IT Cosmetucs Do it All Radiant Concealer is super easy to apply and blends in perfectly with your skin tone. Leaves your skin looking flawless and almost as if it brightens your skins features. But also covers the pigments you want converted. I highly recommend.

Good medium to full coverage concealer

[I received this product in exchange for my honest review] I love that the product comes out slowly and evenly as you twist the dial and the sponge tip applicator makes it super convenient for on the go make up touches. It provides a matte finish with medium to full coverage (depending on how much product you decide to use). Coverage is maintained throughout the day. Would recommend!

[I received this product in exchange for my honest review] I wanted to love this product but unfortunately no concealer is coming out of the applicator. The packaging is sleek and looks convenient to use. I only wish I had product to try.

Not my thing

[I received this product in exchange for my honest review] I gave this concealer a 4 star rating for a few reasons. Firstly the twist technique to get product out of the tube is very annoying as I can't seem to get much out without twisting the top 100x first. The liquid itself is smooth and goes on nicely. It has decent coverage and doesn't wipe off easily.

A nice addition to your normal routine

[I received this product in exchange for my honest review] I love this concealer , it has a nice Light texture , but will also cover the redness . It has no noticeable smell . And doesn’t feel too thick and heavy when you use it all over your face . It blends in nice with almost a matte finish . I would definitely buy it again .

Plumps and hydrates around my eyes!

[I received this product in exchange for my honest review] This IT cosmetics do it all radiant concealer does a great job hydrating underneath my eyes and smoothing out the redness and dark circles. I've been using it for about three weeks now and it's definitely made a difference of how my under eye area looks. I find that it easily feels in the creases and it stays crease free throughout the day. In addition it brightens up underneath my eye area and takes away some of the dark circles. ...

[I received this product in exchange for my honest review] Was not my favorite product. It was dry n cakey feeling. The shade was definitely not the best for my skin. The coverage was minimal. You can tell I was wearing it didn’t matter about residue.

Coverage

[I received this product in exchange for my honest review] This product took FOREVER to come out. I swear I turned it over 100 times. Once I was able to use the product I loved it. It was the perfect color match and provided coverage without being too thick

Great product, just-okay dispenser

[I received this product in exchange for my honest review] This is a really great concealer if you're trying to fight aging and battling dry skin and fine lines. The color ran peach on me (I have olive undertones so I'm hard to match in general) so it was perfect for using around my eyes. The peach neutralized my purple-y green eye circles and brightened up the whole eye area. The application type is not my favorite (click to dispense- and it always takes a million clicks to get it going), I...

Radiant concealer from IT Cosmetics for the win!

I received this product in exchange for my honest review. This IT Cosmetics radiant concealer is a game changer. A little bit goes a long way. It's very easy to apply with a twist at the bottom. I selected the right shade that blended well with my skin. Coverage is phenomenal. The finished look was very natural which is what I love. It does not have a scent and a plus is that it's moisturizing and lasted a long time. I didn't experience any dryness while using this product.

Great coverage!

[I received this product in exchange for my honest review] I’m not one who wears a lot of foundation but I like how this concealer feels and matches my skin shade. I like the packaging and the easy applicator.

Thin, medium coverage

I like this concealer a lot! I definitely have some more lines and wrinkles around my eyes and this does a decent job at covering the dark circles while only showing my lines minimally (all concealers do, it just depends on how bad). This has a very thin, serum like texture that is unique to the many concealers I've tried. The packaging isn't my favorite since you have to twist it up but its not a deal breaker for me. As with most IT Cosmetics items, the colors are a bit off. This says light...

Easy to use

[I received this product in exchange for my honest review] I usually don’t wear concealer because it’s uneven and never matches my skin or foundation. It often comes off easily but this concealer is an exception. I liked how the applicator made it mess free and applied just the right amount. There’s a lot in the tube and seems like it will last for a long time. So far it is wearing great and seems like it will last all day.

Skincare concealer!

I was really excited to try this one! The color match was a little off but would be perfect for summer. It’s a concealer with a serum and boy does it deliver! Silly smooth but amazing coverage . It doesn’t really have a smell which I like. Was great for spot concealing and for my darker under eyes! I will be getting it a few shades lighter and know I will love it!

Great

[I received this product in exchange for my honest review] I love the cover up. It is a little heavy on my skin but it is not bad. I have very sensitive skin and it didn't irritate it. But it did look a little dry but best coverage. It last me over 8hrs without budging.

Like the concealer but not the packaging

I was given this concealer to try by Influenster, and overall, I really like it! It feels more like a skincare serum than a traditional concealer. It keeps my under-eyes moisturized, and it doesn’t settle into fine lines or creases. The staying power is great too, as I don’t find myself needing to reapply. It also gives me a polished, well-rested look (I was super sleep deprived and only wearing the concealer in the photo). The shade I chose (Light Neutral 210) blends seamlessly with my...

Blendable and smooth

[I received this product in exchange for my honest review] A very thin formula but I still got brightness and coverage! I thought the concealer was easy to blend and provided some awakening to my under eye area. It went on smooth and didn't cling or crease.

New go-to product

[I received this product in exchange for my honest review] I hadn’t used a concealer before this one but now Im hooked. This concealer blends in nicely and lightens trouble areas. I used it under my eyes and to cover a few blemishes before using foundation. It rubs in smoothly, is light weight and doesn’t crease. It’s easy to take off with make up remover.

Conceals and moisturizes

I received this product in exchange for my honest review. IT Cosmetics Do It All Radiant Concealer in light warm provides medium coverage and a radiant finish.  The concealer provides up to 16 hours of wear.  This product is a 4 in 1 serum concealer, that also has a creaseless concealer formula.   This concealer contains hyaluronic acid, niacinamide, vitamins B5 & E to help improve skin hydration, texture & radiance. This concealer was a little dark for my skin tone, which is my fault,  due...

The best

[I received this product in exchange for my honest review] It cosmetics concealer never fails you! It had really good coverage and it can be relatively hydrating, which is extremely rare but useful. The twist pen is not my favorite packaging but it can do. Everything was great about it. I’ll definitely keep using it.

For all my baddies... your welcome

[I received this product in exchange for my honest review] I love the applicator it goes on smoothly and leaves no creasing and blends out perfectly this is a product that you can't go without for all of our blending baddies u need this.

Works well

[I received this product in exchange for my honest review] Unfortunately, the IT Cosmetics Do it All Radiant Concealer was too dark for me. Otherwise, it would have been a very nice concealer. It has a slanted sponge tip that allows you to apply the concealer effortlessly. The concealer itself goes on smooth and doesn't go into fine lines. It almost feels like a tinted moisturizer that covers with a slight highlight effect. It's a great concealer I would recommend for all especially...

Great product

Feels great when applied. Smooth and creamy. Really covers spots well. Lasts all day. Easy to find the right matching shade. Would buy In the future

Translucent but smooth

[I received this product in exchange for my honest review] This concealer is pretty thin and translucent. The color was slightly off from what I currently wear, mostly because it’s the winter time and I get lighter than I am in the summer. I don’t feel like this has great coverage, but it does feel nice and smooth. I like the applicator.

Great radiant concealer

This concealer is exactly what I needed for tired eyes. It's a concealer and a serum all in one, which is fantastic for dry skin like mine. The texture is creamy and very easy to blend. A little bit goes a long way. I use it under my eyes and around my nose for redness. It gives medium coverage—it hides my dark circles well without feeling thick or heavy. It makes my whole face look brighter and more awake. If you need a reliable, hydrating concealer that won't crease, you should try this...

My under eyes were dark and I was looking for products to brighten and conceal. It took a little time but I do notice a good amount of improvement. The consistency is so smooth and layers well with other makeup products.

I’ll pass

[I received this product in exchange for my honest review] Very dark and warm color for a medium shade. Honestly it was a bit cakey looking, very thick. If you’re above 35 I’d suggest not using this product. It falls into the cracks and lines of your face. I looked about 5 years older after putting it on. It’s very very thick, drying and felt a bit like some Walgreens special Maybelline makeup. For a younger crowd..this may be great! But for mature women, this is not the answer. The little...

Conceals like a dream!

[I received this product in exchange for my honest review] I’m so impressed with the IT Do It All Correcting Concealer! It blends like a dream and gives me smooth, bright coverage without feeling heavy or cakey. It hides dark circles, redness, and little blemishes instantly, and it stays put all day. A tiny bit goes a long way, too, which makes it totally worth it. If you want a reliable, easy-to-use concealer that really delivers, this one is a winner!

Like it

[I received this product in exchange for my honest review] This Concealer is easy to use by just twisting the bottom. I love how it's a perfect size to put in the bag when go out. The most important that my skin didn't look dry after applied it, but hydrated and smoother. I also happy that the color match my skin. I'm definitely gonna buy more to use.

Great skin match

This is a great shade match for under eye areas and other spot checks. It is a bit shiny for the finish but if you blend it in it does get more matte. I’m still figuring out the wear long term and you will need to click the thing at the bottom many times for it to come out!

Excellent

[I received this product in exchange for my honest review] Really my IT DO IT ALL is a radiant concealer of excellent quality has the perfect shade for different skin colors it absorbs quickly good texture contains multivitamin Serum that helps moisturize your skin as well as make it look smoother it is easy to use because it has a perfect applicator I recommend

A favorite quick everyday coverage

[I received this product in exchange for my honest review] I've been using the Do It All Corrector + Serum and Multi-Vitamin and I'm genuinely impressed with how much it has improved my skin. It feels lightweight but still delivers real hydration and brightness, and I love that it combines correction and skincare in one step. My skin looks more even, smoother, and more refreshed throughout the day without feeling heavy or greasy. It's easy to use, blends beautifully, and has become one of...

works nicely

I received this product in exchange for my honest review. IT Cosmetics Do It All Radiant Concealer really works very nicely on my skin. It was able to cover my dark circles under my eyes and the spots on my face. It is light weight, easy to apply, has a cover so convenient to have in my bag.

Great product for the price

[I received this product in exchange for my honest review] This product is super easy to use. It is very easy to apply and blend. I did end up using a brush to blend it with my foundation for a more finished look. It does add brightness to my under eye area.